Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
Jagger
First, let’s discuss Jagger… Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they’re universally feared because they can impact dramatically on a website’s ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.
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1. Introduction – about Google
Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”
2. Everflux – what is that?
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The general public probably best recognizes Google
as the web’s premier search engine. Google’s dominance
on the Internet can’t be denied or argued. But
perhaps what many people don’t realize, Google has
become a premium revenue source for many webmasters
and online marketers.
It has became a virtual cash-cow for those who have
mastered Google with their marketing techniques.
They know a number one spot for a competitive keyword
or keyword phrase in Google will usually prove very
lucrative, bringing in a steady automatic income.
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