You could start with same word as many times as you wanted and never end up in the same place twice. It was the information highway, and you went on a road trip. It was an ocean of information, and you went surfin’. We didn’t care what it was we were looking for at first, because we found all this other cool stuff we would have never known about.

Times have changed. Google pushed relevancy to the extreme. Or have they? Let’s face it, search engines are nothing more than word searchers, and add posters. Any good word processing program has a way for you to search a document for key words. That is what Google, Yahoo, MSN, and all the others do. It used to be the words would link to other words in ways you would have never dreamed. You would just follow those paths. Now these word search programs have become more and more advanced. Google has led the industry by taking good idea’s and making them better.

They took search engine’s to new level. They grew to such power that they are now shaping the world wide web into their vision. To not be indexed by Google is almost certain obscurity. So, you have to play by their rules. Yet, they keep changing the rules.

Google said content is king. Quantity of links determined popularity. And key words were aptly named because they were the keys to the indexing. Webmasters and Search Engine Optimization companies scrambled to meet Google’s demands. Google had become the most popular search engine because it promised relevancy to it’s users. Link farms, and link trading sites sprung up over night. SEO companies made huge profits giving advise that many never followed. Some found loop holes and used them to their advantage. To get to the top of Google required money, and/or, innovation. Google saw it’s rules were being bent, so, it changed the rules.

They have apparently decided that too much emphasis was on the links, at least the link trading. They still wanted content to be king, however bloggs were doing their share of bending that rule too. Just before the biggest shopping week of the year, they mixed it all up again. Many of those that were at the front, are now in obscurity. Some that were doomed into obscurity are now scrambling to meet the demands that they suddenly face. Everyone is in a rush to get their sites to meet the new Google standards. We now write articles, or use others, with key words used in very specific positions in hopes that the word search program we know as Google will find our site relevant to their users. They have launched new beta programs that will build new ways to determine relevancy.

One of those, allows Google to pier deeper into web sites than ever before. Google site maps beta. Good news is webmasters now have the Google ruler in front of them, and can now, instantly see how they measure up. They can now tweak their sites to conform to the Google mold. Bad news is, this is a stepping stone to a bigger shake up, and a mold made of concrete. They want to see what your users are doing on your site to help determine popularity, and relevancy.

This could lead to dead locks. A site will have to be popular to be at the front of Google. How do you get to be popular without being at the front of Google? If Google doesn’t send you traffic, then how do you get your site in front of everyone. The sites that get to the front will grow in popularity, while those at the back are forever doomed. Or, will they be?

Google is all about making money. How do they make money? With click through adds. The links Google says have the most relevancy are one way text links. Like an add. If your site is in obscurity, then you will have no choice, but to create good content and purchase adds. And, of course, one way to make money is to put Google adds on your article pages. Google is creating a money machine. Hey, I have no problem with that. I believe in free enterprise. The problem is in the content and relevancy. Remember Google got to the top by providing that to it’s users. When you typed in apples, you got apples. Do you really?

If content is king, then those with the most articles about a given subject will be at the forefront of a key word. I wanted to know how to make a motorcycle helmet. I typed in “How motorcycle helmets are made”. What I got back, was a bunch of sites trying to sell helmets. None of them had articles on how a helmet is made. I looked through page after page of Google listing and could not find the information I was looking for.

On the flip side, if I want to purchase some lingerie for my wife, and I type in lingerie, I don’t want to read about it. I want to see some lingerie, and make my selection at a safe, cheap, and secure web site. I don’t care about the history of lingerie, I just want my gal to look sexy. How do I know if the site at the front of Google is going to offer me the best deal? Granted Google, and other search engines have come up with shopping links. You can compare prices on the same item listed at many different sites. Cool, that is what I want when I shop. Then why is a shopping site listed in front of information sites when I type in lingerie? What happened to all the cool sites I used to find when I typed in apple?

I don’t think the relevancy problems are going to be fixed any time soon. Not until someone splits the web. At least two sections. Shopping, and information. If I have lingerie for sale, should not my site be indexed on shopping experience. If I am a search engine, and someone wants to shop, I should want to provide them with the best possible shopping experience, at the best possible prices, and the best possible selection. All the shopping sites are trying to fit the Google mold so creativity is lost.

For instance, Google frowns on javascript. I can’t have fun javascript pages and get to the front of Google. I thought it would be cool if I could create a virtual reality mall. The shoppers walk into the front door (mouse manipulation) and tour the mall and look at the various shops. Will never be indexed. I want to create a super clothing store where shoppers can but shoes, purses, clubwear, lingerie, sportingwear, and accessories. Too many departments depletes your relevancy in any one department and destroys your indexing power. Google has destroyed web surfin’. Web users and web builders are now conforming to what Google says is relevant. Will this ever change? They greatest thing about the web is, it is ever changing.

The industry started with Apple computers and is now at Google. Bill gates started making a program with a bunch of guy’s that eventually formed Apple Computers. Bill Gates went on to form Microsoft. The leaders of Google came from Microsoft. Who knows what, or who will sprout off next. It started with Apple, and may end in Zebra.

James Newton ownes and operates a retail store and a web site called Hot Stuff Leather and Lace [http://www.sweetdeal4u.biz], where he hopes to be at the top of Google one day.

Article Source: http://EzineArticles.com/?expert=James_Newton

Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”

2. Everflux – what is that?

Some obscure “Glossary of SEO terms” (SEO = Search Engine Optimization) defines the Everflux as “An anomaly by which pages can quickly appear and then disappear in Google page rankings. Usually occurs to newly added webpages.”

Basically, Everflux refers to the constant change in Google’s Search Engine Results Pages (SERPs), while Google constantly scours the web looking for “minty fresh” content, changing their index accordingly.

In plain English, occasionally, ranks go up or down randomly, link popularity is completely lost, pages that have been indexed for years just vanish and are nowhere to be found in Google and other similar Outer Limits phenomena. Most people whose income depends proportionally on their potential customers’ ability to find them via a Google search, may think their business is destroyed, they are ruined, and I can clearly see why.

According to forums at Webmasterworld, the first sightings of the phenomenon took place in July 2002. Later that year, the following speculation on Everflux emerged: “Lastly, they could be working on the index, rolling indexes back, switching parts of the index, backing up parts of the index, rewriting some offending part of the index, deleting parts of an index – or a multitude of other actions or problems that only Google could know about.”

Legend has it that there is one ex-Google employee who goes by the name of Googleguy, who posts in related forums. He offered this explanation: “As we do a full crawl of the web, we find most of the sites from our fresh crawl and put them in our regular index. My advice on our fresh crawl is to view it as a nice “bonus” on top of Google’s deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety.”

Google introduced a “fresh crawl” process to make their results as relevant and as fresh as possible. It runs each day. The purpose of the daily fresh crawl is to update Web pages in the index that change regularly. This allows Google to provide results that are up-to-date with current events.

Google also does one major update per month, which generally begins anywhere from around the 19th or 20th of the month to approximately the 28th of the month. The update process continues for several days, with search results appearing to fluctuate as the update continues. Once the update has been completed, the new data migrates to google’s partner sites. The main reason for the fluctuation is that Google employs several sites that have to be synchronized (in popular terms). While this process takes place, search results might seem to jump and information might seem to disappear and re-appear. It is similar in concept with the idea of DNS propagation.

The regular monthly crawl takes place at different times for different web sites. The results of this crawl are generally reflected at the time of the following update.

For a number of months, beginning early Summer 2002, spidering of sites and changes have been observed to be going on all month, in between the regular monthly updates. This has come to be known as Everflux, and represents google’s continuing desire and efforts to keep their search relevant, of high quality, and “minty fresh.”

Everflux is another evolutionary step in the process of offering the most recent and relevant snapshot of the web to the public. Google is adding to their value as a search tool by giving their index some of the same qualities as what is being indexed. That is, the more fluid and adaptable an index of the web is, the more accurately it will be able to reflect the fluid and adaptable nature of the web.

These of you who analyze web logs probably notice that traffic surges for certain search terms on certain days. For example, say you create a page on the web (or as the younger generation refers to it these days – you make a blog entry) about a movie which is just coming out on DVD and the “fresh crawl” daily process visits your site and makes note of it. Because of its relevance in time (overly simplified: sort results by pagerank and date), your page climbs to the top of the SERPs for a few days. Eventually, though, the story falls off your homepage and is replaced by another story about another movie which is soon gobbled by Google’s robot. Meanwhile, the long-standing sites regarding that particular movie regain their dominant positions in the SERPs. This is Everflux in full action.

As I am writing this article, there are reports of a potentially calmer Everflux coming to a browser near you. Google has very recently performed an update to their software, dubbed “Jagger”. It appears that “Jagger” affected Everflux, but things started to slow down. It has been reported that the most interesting effect of “Jagger” on rankings has been diminishing the effect of reciprocal linking as a measure of popularity. It looks like “Jagger” has negated the hard work of thousands of website owners. The result is expensive linking campaigns that lead to high rankings and high revenues have plummeted. On the other hand, article submission seems to have come through the “Jagger” update apparently safe and sound. I believe this is happening because Google has put more emphasis on one way links.

The moral of the “Jagger” update story? Make sure that you do not follow the fads and the top new found ranking factors of the search engine algorithm. If you have all your eggs in one basket, I promise you, Google is sure to trip you up eventually. So, diversify your ranking efforts and generally, try to follow the very basic rules that webmasters have been hearing since the beginning of the web: design your website for users, not for Google and not for robots. Make sure every page has a unique title (you know, the tag), don’t put a google of keywords in the title, just one or a few that reflect the content of that page. Make sure every page has different content and different title. Most of us, myself included, get lazy or just copy and paste pages and forget to change the title – Google’s software sees all that and does not forgive. Make use of the old-fashioned tag, that is the “Header” tag. Google considers it to be polite to have paragraph headings. Don’t use images for titles, or anything text.

Google does not care about your images and does not consider a page full of images to be useful – they put a lot of emphasis on good old text. Use the description tag (read about Meta Tags if you don’t know what I’m talking about) and the keyword tags. Do not keyword-spam, do not use gateways, do not hide text (you know, white text on white background). Basically, play nice, a-la late 90s pure HTML websites. If all this is too complex, hire a SEO consultant at the very least. An analogy is the stock market. If you know what you’re doing, you know what you’re doing – basically, you follow the rules and play nice. If you don’t know what you’re doing, yes you can dabble, but most people have an adviser to avoid the ups and downs of the market shift. In the Google world, we call this shift Everflux.

3. Conclusion – don’t be scared of the big bad Everflux

Even if you don’t own and/or design and/or run your own website, it’s interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see how the exponential increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also interesting to see how the people at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.

Now if you do own, operate, design websites and if your paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is the main enemy of happiness as we know it. The advice we get from the most famous gurus (found in forums postings, of course) unanimously suggest the following: “don’t go hacking your pages to bits on account of Google’s Everflux.” In other words, it’s not something to freak out about, but it’s still something a well rounded webmaster should understand. As always, I believe that while you might not be able to control a process, your happiness will benefit dramatically from just the mere idea of understanding that process. If you can’t beat it, join it – in other words, learn how to understand it and live with it.

4. Conclusion – about Google

Someone should really write a book entitled The Hitchhiker’s Guide to Googling and start it with an excerpt from Google’s own “Information for Webmasters”
resource:

[...] “Don’t Panic.” Just do the normal things you should do:

1. Create a great site.

2. Submit your site to google on our “add url” form.

3. Get a link from the Open Directory Project or other directories (Yahoo, etc.).

4. Don’t panic if your site takes a little while to show up in google. Be patient, and start to look around the web–there’s lots of great advice about improving your site for users and search engines.

Hope this helps,

—
Andrei co-owns Bsleek – a company that specializes in web design, hosting, promotional items, printing, tradeshow displays, logos, CD presentations, SEO and more. Andrei has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and airspace engineering. He also consults for Trinity Investigations, a New York based PI firm.

—
Bsleek – Redefining cheap web hosting

Article Source: http://EzineArticles.com/?expert=Andrei_Smith

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ’stale’.

According to their patent filing Google records and scores the following web page changes to determine freshness.

·The frequency of all web page changes

·The actual amount of the change itself… whether it is a substantial change redundant or superfluous

·Changes in keyword distribution or density

·The actual number of new web pages that link to a web page

·The change or update of anchor text (the text that is used to link to a web page)

·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

·The length of the domain registration… is it greater than one year or less than one year?

·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.

·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!

·The stability of your host and their IP range… is your IP range associated with spam?

Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host’s integrity I recommend checking their mail server at http://www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of spam!

It’s no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

“Burst link growth may be a strong indicator of search engine spam”.

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.

·Links with a long-term life span may be more valuable than links with a short life span.

·The appearance and disappearance of a links over time.

·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.

·Anchor text over a given period of time for keyword consistency.

·Inbound links from fresh pages… might be considered more important than links from stale pages.

·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.

·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:

·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.

·The volume of searches over time is recorded and monitored for
increases.

·The information regarding a web page’s rankings are recorded and monitored for changes.

·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.

·The traffic to a web page is recorded and monitored for changes… like Alexa.

·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.

·Bookmarks and favorites could be monitored for both additions and deletions, and;

·The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

Article Source: http://EzineArticles.com/?expert=Lawrence_Deon

Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. Google provides an excellent interface to work with. A pleasant modular design groups all of your work into nice “containers” that can be manipulated and viewed in a variety of ways.

The system reporting is by no means real time but the delay on their results display is palatable when comparing them to the other major PPC provider, Yahoo-Overture.

A nice feature that sets Adwords apart from other PPC providers is that your ads display almost instantly after you place them in their system. They have built a lot of their editorial guidelines into the ad entry system.

Their system will flag your ad before you can enter it if it doesn’t meet their terms of service . That is a lot better than waiting 2-5 business days to find out if your ad had a problem or not. Time is money.

Also provided with your Adwords account are a number of free tools to help you with your campaign management.

While several of these tools are great starting points I have found the need to augment what Google provides through my own online research, tools and software as well as e-book purchases.

The lesson learned, everybody that uses Google Adwords has access to the same tools that you do, including your competitors. It goes without saying that if you want to get an advantage here you will need other resources to supplement your knowledge other than what Google provides.

Having said that the Google Adwords system is still extremely powerful . Providing you with keyword suggestions, automated bid management, campaign optimization (by Google staff), geo-targeting, roi tracking, and all the reporting you can handle, their system allows you a b level of control over your spending and the ability to truly identify who your customer really is.

What I really like about the Adwords system is the fact that the guys with the most advertising dollars are not guaranteed to win any particular market.

Google tracks the Click Through Ratio (the percentage of people who see your ad and click on it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people are clicking on your ads.

Why do they do this?

To reward people who take the time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system will save you money , which can be just as rewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can’t. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Unfortunately, my experience with their support system does not paint as rosy a picture of the mighty Google . In general, their online information is pretty good. It will solve your routine questions such as “when exactly does my credit card get billed? ) ” quite well.

Google’s support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

In instances where I needed specific information (i.e. why is this keyword disabled even though I created a brand new campaign to put it in?) I received “canned” emails with my support persons name “pasted” into the email.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

At the end of the day I was left feeling that eventually my problem was going to be solved I just wasn’t sure when that was going to be and how many times I would have to contact them in order to get the answer I really wanted.

Typical Costs associated with Running an Adwords Campaign

There’s two ways to approach this:

Are you going to manage your own campaigns?

or

Do you want to leverage someone else’s experience and invest money in a company that can manage your Adwords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Search for other products and resources that can help you but keep in mind some of them won’t work out . Don’t let that stop your research, there is material out there that can truly help you and save you a lot of money.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

You can burn several thousand dollars for overpriced, untargeted traffic if you let the wrong companies manage your campaigns. How can anyone honestly know what to look for in an Adwords Management company if you haven’t even tried the system out for yourself? Food for thought. If you manage your own campaigns at first you will get a feel for the system.

Campaign Costs

Ok, let’s talk about the typical costs you can expect running a Google Adwords campaign. The good news is Google Adwords gives you the potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

The bad news is after the novelty of having an Adwords account and setting up your first few campaigns wears off it can begin to feel like a ball and chain. There are a lot of monotonous tasks that have to be managed daily and it can be a tough thing to manage unless you are a disciplined person.

Before you spend money on campaigns and resources acquire this mental discipline. Realize before you begin that it isn’t going to be fun after a while. Google Adwords is a business tool, one of many, and as such it has it’s advantages and flaws . It can make you a lot of money or it can cost you a lot of money and create a lot of stress for you depending on your ability to consistently manage your campaigns.

Ok, your minimum initial deposit is $5 to get started as we learned above. Start here, and I suggest resisting the urge to JUMP in and start spending like crazy… stay at or near this $5-$50 level of investment until you use it up .

You’re not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it “REALLY” easy to spend as much as you want.

Minimum bids start at a reasonable $0.05 USD. After developing your keyword list and dumping it into Google’s system you have to start making financial decisions.

If you take Google’s suggested bid prices for your keyword list you can pay a lot of money for your web traffic depending on how large your keyword list is and how much traffic these keywords generate.

Rest assured Google’s system will provide you a lot of traffic quickly if you want to pay for it. It’s not uncommon for Google’s big management system to suggest max bids in the $20 – $30 range.

You don’t have to accept these outrageous suggestions of course so your first big money saver is to lower the max bid to something you find acceptable and enter it for all of your keywords.

Please note Google’s system will not charge you this full amount unless someone else is willing to pay that much for the keyword. Leave this number set higher if you want to produce a lot of clicks quickly.

Bidding into position’s 1-3 will deliver the most traffic, but will be less targeted than position’s 4-6.

Position 1 will get the most clicks but many of these clicks will be untargeted “impulse” clicks. Taking the time to scan all the way to position 6 in the listing and click on the advertisement at that position suggests that the searcher is extremely interested in the subject being advertised.

Over time you will learn which keywords are making you money and which one’s are simply too competitive for your budget. Google’s campaign tracking abilities in conjunction with other 3rd party ad tracking software can help you identify these profitable keywords and track your website visitors.

Unfortunately every system can only provide so much traffic and you will find the larger companies can afford to bid pretty high for more general, high traffic keywords because they can afford it.

Large companies will pay $5 for general keywords like “credit cards” because they know over the lifetime of using a credit card they will recover their investment.

The big boys can squeeze you out of the Google Adwords World just as easily as in the “real world”. Of course it’s not all “doom and gloom”. You still have a powerful and relatively inexpensive tool in your hands if you can exploit niches and find the “bargain” keywords.

Google’s system of tools leaves you high and dry in this respect unless you have a lot of money to blow on “throwing out a wide net” by trying a large keyword list and then refining your campaigns as you start to get clicks and track your conversions.

You can get a lot of garbage clicks by bidding your way to the top for general keywords . This is expensive, less targeted, and lower converting than if you bid to position 3-5 or spend time finding the less expensive niche keywords (using your third party software or e-book techniques).

Chances are when bidding on more general high traffic keywords you will be competing with large companies and competitors using SEO company services to manage their campaigns.

These companies can afford to pay a lot more than you or I for their clicks. In order to counteract this you need to tightly target your campaigns and find niche keyphrases to be profitable with Google. I can’t stress this enough.

To make proper decisions you will need to gather as much data as you can on how the Adwords system works. Obviously, you won’t have this data until you run a campaign or two which is why I suggest running your own Adwords Campaigns for a while to get familiar with their system.

Study the stats provided by Google which are really quite good in conjunction with one or more 3rd party stats tracking packages.

You will start to notice trends in the numbers which will allow you to make more effective use of your time and money by bidding only on the keywords that are generating sales.

Analysis may also prompt you to tweak your site content if you notice a niche you want to start competing for (better yet start up another site or tier two web page on your site targeting that niche and remove these keywords from the original campaign moving them into a new campaign pointing to your new content).

Minor tweaks can save you BIG money using Adwords

Some Notes on Scalability:

Google allows you to bid on 3 types of keyword matching options which immediately gives you three times the keywords to bid on without any more brainstorming on your part.

Each matching option provides different results and should be managed on a keyword by keyword basis.

Google also provides two methods of displaying your ad on their network: Content Match Listings and Search Network Listings .

Effectively this allows you the potential to be noticed by:

1) anyone searching on Google’s portal

2) anyone searching portal sites that get their search results from Google

3) anyone viewing a site displaying Google’s ads that has content related to the keywords you bid on.

4) anyone reading an email with content related to your keyword at Google’s free email service Gmail.

That’s a lot of options and a lot of potential exposure. Tweaking to find the right combination for your particular situation and spending requirements is something you simply have to do on an ongoing basis. I think the benefits are obvious to you by now.

A final word on costs. You may have noticed that I didn’t use a lot of numbers in my discussion of campaign costs with Google. What I think I have illustrated is a Google campaign truly can cost as little or as much as you want it to.

It can get you as much or as little traffic as you want it to. What kind of traffic it brings and how much it costs is up to you.

Where will your ads be displayed? More places than you might think:

At the time of publication AOL, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite all get some or all of their search results from Google.

Content Match Listings vs. Search Network Listings

When user’s do a search on one of the Google family of portal sites your paid listings appear either along the top of the search results highlighted as sponsored listings or to the right of the actual search results in text boxes.

Your position on these search pages is determined by your keyword list and your bid for that keyword.

Your results with the Search Network Listings can be quite successful as long as you manage your account using some of the techniques suggested in this article.

Use the included Geo-targeting capabilities built into the Adwords system to ensure your ads display only in areas that are potential customers for you.

Content match listings appear as inserts on web pages not in search engine results pages. My experiences with the content Match Listings haven’t been as successful as with the Search Network Listings although I still use this option for some of my campaigns.

Google’s system analyses the content of web page and serves up ads to those pages based on the what it feels the page is about . A web page on motorcycles may feature ads about buying motorcycles, motorcycle catalogues, parts distributors … I think you get the idea.

And this idea is a good one since the ads it displays are usually pretty close to what you would think they should be. When you display ads on your website using Google’s Adsense program for example, you are effectively joining their content network.

A drawback to the content matching system is you can’t really know who is clicking on your ad. It could even be a competitor clicking on your ad from their own site! Google gives you the option of disabling either of these display methods if they aren’t working out for you with the click of a button.

You can do this on a campaign by campaign basis only enabling/disabling what is working for you. If you want to minimize your risk but still utilize the Content Matching system you do have an option.

You can set up a separate campaign with lower bid prices for your keywords and only enable content matching for this campaign. Remove the content matching option from your original campaign and voila! you’ve minimized your risk.

A few more notes on Google Campaign Optimization

I can’t stress enough the importance of getting a good Click Through Ratio (CTR) for your best target keywords. Google has really offered you a chance to save some big time money if you know how to get a good CTR for your ads and keywords.

Getting a good CTR allows Google to sell more ad space which makes them more money. Google transfers some of this money to you the advertiser by increasing your ranking within their search results it displays for your keywords, at no additional cost.

That’s right, if you can write relevant ads for your target keywords you don’t necessarily have to pay the higher bid prices for those keywords that your competitors are paying. More money saved!

Advantages of the Google Adwords System

- Highly configurable system with an intuitive web-based interface.

- Reporting system is near real-time so you can tweak campaigns on the fly

- Since their system is web based you can access your account at any time.

- Good list of Free tools and guides (although third party tools may still be required)

- Rewards advertisers that pay attention to providing relevant content to their search clients not necessarily the highest bidder. Get a better CTR and your ads are cheaper.

- Geo-targeting capabilities. Target by City, Country or display your ads Globally.

- Multiple ad delivery systems. Content and Search listings, Partner Network listings, Email.

- Multiple keyword matching options including the ability to ‘filter’ keywords.

- Reasonable minimum startup cost of $5 with no monthly minimum spend requirements

- They have licensed their search results to several other large search engines improving your web site’s exposure to people that don’t use Google as their main search portal.

- Free ROI tracking tools.

- Minimum bid is a reasonable $0.05 USD.

Disadvantages of the Google Adwords System

- Learning curve can cost you a lot of money.

- Not the most expensive PPC search engine but certainly more expensive than all other PPCs except Yahoo-Overture

- Click fraud is an unavoidable risk.

- Content matching system does not always deliver the same ROI as their search listings. If both ad delivery systems are enable for a particular campaign the content match results can lower your overall campaign CTR and get keywords disabled.

- Support system is email template driven. It can take you a few tries to get the information you REALLY need from Google’s support.

- Interface does not indicate what your competitors are bidding, only the maximum bid for any particular keyword, making the implementation of bidding strategies much more difficult.

Google Adwords Resources: Google Adwords Homepage

About the Author

Michael Lawrence is the webmaster for the Cobrasurf Directory of search engine optimization resources. He also publishes an SEO Blog, SEO Web Guide featuring SEO articles, news, tools and services.

Article Source: http://EzineArticles.com/?expert=Michael_Lawrence

Search Engine has an agent program commonly known as a web crawler / web spider / web robots, etc.. This crawler duty to seek and to index (save / collect information) millions of websites with automatic and structured (such as a web domain, title, keywords, description, content, etc.) into the database. He said, each could crawler to index more than 3 billion its website per month (howr big its database). Crawler from each search engine has a capability / sophistication different, he said crawlernya quick google and most sophisticated in to index the web. But there are some search engines that have the same crawler. Do not ask in detail the workings of the sophistication of search engines and crawlers because it was a secret search engine we can only guess in general

SEO (Search Engine Optimization) is itself a concept or strategy or how to maximize / optimize the existence of our website to search engines which search engines are expected to become the largest source of visitors to bring in a constant or it increases each time. For example a website optimized for search engines, the website we’re talking about “peanut”, when someone searches for the keyword “peanut” in a search engine, then our website will always appear on the first page or second page search engine because the topic of our website its relevant keywords (but may also to some of our web page will always appear in some page of that search engines).

As the ultimate goal of SEO itself is a ranking (especially google pagerank), which defines the popularity ranking of a website for a keyword / topic, or sometimes also describe the quality of SERP (Search Engine Results Page) and SEO is expected to be one part to maximize the business and marketing on the internet. Lots of SEO concepts or strategies such as backlinks, anchor, metatag, permalink, etc. (meaning here is a reply to a spam target keywords).

That’s a little general description of the SEO and Search Engine itself. “Many roads lead to Rome” also applies in the SEO (but there is no shortcut for SEO success). I myself do not practice it. Hopefully the above explanation can give some benefits for friends who do not understand.

Page Rank is the value provided by Google with a number from 0 up to 10, to each page of our website. This value indicates how important our web value compared to the others. The greater the value we get, the better are the results of searches on Search Engines. One of the determinants of the value of Page Rank calculation is the number of links that lead to web pages.

Alexa Rank is a value assigned by Alexa which is calculated based on the number of visits and page views on our website, from all the websites that install the alexa toolbar. Alexa value is smaller the better, because it shows the high traffic and page views are obtained by the website. Alexa Rank determining factor is the number of visits and page views are obtained by our website.

SEO stands for Search Engine Optimization. SEO can mean the effort or how to get the highest search results by using the keyword [keyword] in a particular search engine. One factor in SEO is the value of Page Rank of a website.

So, in my opinion, those three things [Page Rank, Alexa Rank and SEO] interrelated with each other.

The first is the Page Rank. How do we get a high Page Rank? In accordance with my experience, the point is that content is the king. Write setuatu needed people. Or are liked. Or something really be mastered. Make someone else read your writing and was amazed by it. Why? Because someone else could a ‘voluntary’ to link to the website / blog. Link is the main capital that will make your blog is considered ‘more important’ than the other blogs. The more other blogs link to your blog, especially if linked to by blogs with high Page Rank, it will be the higher the Page Rank you get.

The second is the Alexa Rank. Terms to Your Alexa Rank value the better is a high traffic towards your blog, and you get a high page view of this visitor. How can bring high traffic to our blog? So one must be mastered is the science of SEO. How do we make paper, indexed by search engines and occupy the top positions for keywords [keyword] you use. Make search engine automatically bring traffic to our blog. In addition, do not forget to display ’selling you’. As I did in the sidebar of this blog. There are 15 recent post I offer. Why not just 5? I am preparing to visitors and readers of this blog on various topics that ‘they may need’. And several times successfully. Proved, not a few visitors commented on more than one posting. That is, page view my blog quite high. I suspect, though this blog has not visited by thousands of people per day [my data around 200an unique visitor], but because the page numbers of his view quite high, then the value becomes Alexa Rank better.

And the last is SEO. How can we optimize the keywords that we use so that they can compete with the writings of others who use the same keywords! Based on what I learned from the Masters, one of the most influential in determining search rankings in the Search Engine Page Rank is the value we have. Well Loh!
As an illustration, when we want to write about specific keywords and analysis of competitors, who must consider is what blogs Page Rank who earn the number one in search engines. If the number 4 to the top and we are less than that, then we can slim possibility the beat blog. Why? Search engines will rank search results based on how important these pages in his eyes. PR 4 is considered 5 times more important than the Page Rank 3. Page Rank 5 is considered 25 times more important than the PR 3!

Would not it be all three relate to each other? Science SEO to get the best position in search engines need a Page Rank as a capital. With a good SEO is a high traffic we get, the value of our Alexa Rank better.

I’ll be covering some of the most vital areas you need to know to be profitable in Google Adwords.

I’ve hidden some of the very best Google Adwords tips throughout this whole article – so be sure to read each and every word in this lens to find out these golden nuggets!

Where Will My Ads Appear?

You ads will on the right hand side of any search results in the Google search engine – the sites listed here are what we call as “paid listing”.

Those sites listed on the left of the Google search engine are what we called as “organic listing” – and whenever someone clicks on these links, the website’s owner need not pay for anything – it’s free traffic.

As to how you can get your website listed in the first position in the Google search engine in the “organic listing” will depend on many factors – you’ll need to apply Search Engine Optimization (SEO) skills here.

Understanding Terms Used In Google Adwords

The following are some of the terms most commonly used in Google Adwords and what these terms are:

1. CPC (Cost Per Click)

CPC, also known as Cost Per Click, is how much Google Adwords charges you when someone clicks on your ad.

2. Maximum CPC

Maximum CPC is an amount you are willing to pay at maximum for a click on your ad.

You’ll have to state a maximum CPC for all your keywords when you create a new campaign – Google Adwords will NOT charge you beyond your maximum CPC.

3. Impressions

Impressions is the number of times your ad has been displayed for each keyword.

4. CTR (Click Through Rate)

CTR, also known as Click Through Rate, is a percentage generated by Adwords for each keyword – it is calculated based on the following formula:

(Number of Clicks / Number of Impressions) * 100 = CTR (in percentage)

In general, the higher your CTR is, the more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords will charge you lower per click when someone clicks on your ad.

5. Quality Score (QS)

Quality Score is a score that’s calculated by Google Adwords based on a number of factors – the quality of your destination page (page at which you’ll lead your visitors to when they click on your ad), your keyword’s CTR, maximum CPC that you’ve set, etc.

The page in which you’re going to send visitors to when they click on your ad is very important here – if your page is just a very simple page that provides no information but to ask them to enter their first name and email address to proceed, chances are you’ll get a very poor Quality Score, and as a result, you’ll have to pay a very high Cost Per Click.

In essence, the better the Quality Score is, the lesser you need to pay when someone clicks on your ad.

4 Keyword Types In Google Adwords

There are 4 main keyword types in Google Adwords, and I’m going to explain what these keyword types are with examples:

1. Broad Match

Broad match keywords are keywords without any inverted commas (”) or square brackets ([ ]) in between.

Let me give you an example of a broad match keyword – learn golf.

Your ad will be triggered whenever the keyword phrase a person types in contains both “learn” and “golf”. Also, your ad will also be triggered for related terms relating to the words “learn” and “golf” as well.

Here are some examples of keywords that will trigger your ads:

- learn how to play golf

- golf learning websites

- master the art of learning golf

- golf learn lessons online

This type of keyword will allow for your ad to be shown most of the time. However, it is sometimes very untargeted traffic.

I personally do not like to target broad match keywords in my Adwords campaigns.

2. Phrase Match

Phrase match keywords are keywords that has inverted commas in between – for example “learn golf”.

Your ad will only be triggered if the keyword phrase a person types in contains the word “learn golf” in that sequence.

Here are some of the keyword phrase examples that will trigger your ad:

- i want to learn golf online

- learn golf on the internet

- where can i learn golf

- learn golf swing

However, your ad will NOT be triggered when someone types in the following:

- learning golf

- learn how to play golf

- golf learn

3. Exact Match

Exact match keyword phrases have square brackets in between them – for example [learn golf].

You ad will ONLY be triggered when someone enters the words learn golf in that sequence. Nothing else in front or at the back.

I love to target my ads with both exact and phrase match keywords – as they give me the best targeted traffic to my website.

4. Negative Match

Many people neglect having negative keywords in their ad campaigns. You need to find as many negative words as possible to eliminate unwanted ad impressions and unwanted clicks.

Let me give you an example – if you’re selling a digital book product on golf entitled “beginner golf tips”, you wouldn’t want your ad to show up when someone is looking for free beginner golf tips, beginner golf tips torrent, beginner golf tips download, etc.

All you need to do here is to precede these keywords with a negative (-) sign, for example

-free

-torrent

-download

This is very important: You MUST build up your list of negative keywords. To look out for negative keywords, simply make use of the free Google Keywords tool or free Wordtracker tool, type in the keyword which you want to target, and browse through the list to see if there’s any keyword terms you do not wish your ad to appear if someone enters them in.

I normally have a list of about 500 – 600 negative keywords in any Adwords campaign that I have – this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.

Understanding Your Potential Customer’s Buying Life Cycle

Understanding your potential customer’s buying life cycle is very crucial in you deciding the type of keywords you should target for any Adwords campaign that you’re going to set up.

There are basically 3 categories of keywords – namely the Browsing Keywords, Comparison Keywords and finally, the Buying Keywords. Just what these categories of keywords mean?

Let me explain this with an example. Take for instance you are promoting BMW 7 series car as an affiliate – which keywords you should target for the best results:

1. Browsing Keywords

In this stage, your potential customers probably doesn’t know what model or even what brand of car he/she wants. But he/she is interested in getting a new car.

So he’ll just enter keywords like the following to find out what types of cars and models are available:

- fast cars

- cool cars

- sports cars

- nice cars

- smart cars

The list doesn’t stop there – but just to give you an example of keywords they’ll possibly enter. This is the browsing keywords phase.

If you are promoting a BMW 7 series car and you’re targeting keywords like these, chances are you’ll get lots of ad impressions, you may get lots of clicks, but no conversions – the reason is because people who type in these keywords do not even have an intention to buy.

I don’t normally encourage you to target such keywords for your Adwords campaign. It’s just a waste of time and money.

2. Comparison Keywords

After some research, you potential customer decides he wants to buy a BMW car – but doesn’t know which model he wants. At this stage, he wants to find out more about BMW cars, so he’ll enter keywords like:

- BMW for sale

- BMW reviews

- compare BMW models

If you have a created a landing page to collect your potential customers’ first name and email address in exchange for a free report, email series, video series, audio series, etc. to educate him/her on the types of BMW car models available, and eventually convince him why he/she should get the BMW 7 series car which you’re promoting, then you should target these keywords in your Adwords campaign.

This is the comparison keywords phase. Remember, in this phase, your customers know what they want – in BMW, but he/she doesn’t know whether BMW cars is the best choice for him, or he/she doesn’t know which model to go for. With the right marketing techniques, you may be able to get some sales here.

3. Buying Keywords

Your potential customer know what he/she wants – a BMW 7 series car, and is ready to buy. So he/she will enter keywords like:

- buy BMW 7 series

- cheap BMW 7 series

- BMW 7 series offer

- BMW 7 series car sale

The list goes on – These are called “Buying Keywords”, and that’s where most money will be made from – this is where you must target your keywords – all instances of keywords containing the phrase “BMW 7 series”.

You’ll get the highest number of conversions from these buying keywords.

Tools For Keyword Research

I usually make use of these 3 free tools during my keyword research for suitable keywords for my Adwords campaigns:

1. Google’s Keyword Research Tool

2. Wordtracker’s Free Keyword Reseach Tool

3. Keyword Discovery’s Free Keyword Research Tool

How Much Should I Bid For? – Tips For Determining Your Maximum CPC

As a rough estimate, I’m going to assume that I’m going to get 1 sale every 100 clicks (you can take this assumption as well)

Let’s say the commission you’ll receive for this product is $47 for every sale. Therefore, your maximum CPC should be:

Commission Paid for 1 Sale / 100

Which in this case will be $0.47 – you can set your maximum CPC as $0.47.

However, you may also want to assume that you will be able to get 1 sale in every 50 clicks. In such a scenario, you can set your maximum CPC as $0.94.

Normally, I will be able to get a sale every 33 clicks on the average (that’s my average) – so for me, I can set my maximum CPC as $1.42.

Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?

Before I answer this question, let me explain what this minimum bid specified by Adwords means – this minimum bid is the minimum amount you need to set as your maximum CPC in order for Google Adwords to display your ads.

If you set your maximum CPC to be lower than what is specified in the minimum bid, then Google Adwords will not show your ads.

Back to the question, yes, you can set your maximum CPC for each keyword to be the same as the minimum bid specified by Adwords. By doing so, your ad will most likely be placed in the tail end for the keyword you’re bidding for.

Let’s say if there are already 10 ads for this particular keyword you are bidding for – your ad will be placed in the 11th position.

Targeting Search & Content Networks – Or Not?

When you enter your campaign’s settings you’ll see a column called “Networks” which lets you state the networks in which you want your ads to appear in.

1. Google Search

When this is checked (this must be checked), your ad will appear when someone enters the keyword you’ve bid for in the Google Search Engine.

2. Search Network

When this is checked, your ad will appear when someone enters the keyword you’ve bid for in Google’s Search Network – such as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, AT&T.

I personally don’t recommend you to check this option because the clicks are not very targeted (based on experience)

3. Content Network

When this option is checked, you ads will appear in related websites on the Internet in which the webmaster has Adsense modules in.

I do not recommend you to check this option also because the clicks you get are very untargeted (again based on my experience)

How Can I Write An Effective Ad Copy?

Writing an effective ad copy is very crucial to get a very good CTR – because your ad will stand out from the rest and this will definitely catch people’s attention and click on your ad.

One good way to create an ad copy is to create your own “swipe” file – this file will contain good ad phrases that you can use.

You are probably asking me now how can you find good ad phrases you can use – easy. All you need to do is to look into your local newspaper – which ever ad that caught your eye will be a good ad – copy the exact phrase in the ad that caught your eye and place it in this “swipe” file of yours. If this ad phrase manage to catch your eye, it is very likely that it will be able to catch the eye of others as well.

Another way is to look at the ads that’s in the Google Search Engine for the various keywords that you’re looking to place your ads on – see which ad caught your eye – and for the ad that caught your eye – what ad phrase did the advertiser use? Copy this ad phrase into your “swipe” file again.

Over time, you’ll have a “swipe” file full of eye-catching ad phrases that you can use in your ads to have an effective ad copy, and thereby improving your ad’s CTR.

What Is Google Slap?

What exactly is a Google Slap? To put it in layman terms, it simply means Google Adwords penalizing advertisers by slapping them with a very high minimum bid for a keyword – from a minimum bid of $5 or $10 per click for a keyword.

The reason why these advertisers are penalized is most likely due to the quality of the destination page they lead people to when their ads are being clicked.

As you already know, Google loves unique content, and they detest spams – so if you’re going to lead someone to a destination page where it contains nothing but 2 form fields to ask them for their first name and email address, you’ll most likely be penalize by Google – by needing to pay a very high cost per click.

How Do I Know If I Have Been Google “Slapped”?

Very easy, all you need to do is to look at the “Quality Score” column in your campaign ad group page.

If you look under the Quality Score column, you’ll see a “Minimum Bid” under your Quality Score for each keyword – if the minimum bid is $5 or $10, it means to say you’ve been Google “slapped” for that particular keyword.

When that happens, it means that Google deemed that the destination website you’ve led the visitor to when they click on your ad is not relevant to the keyword you’ve submitted bids in or the destination website has very poor quality contents. You’ll have to look into improving the destination website.

Are There Any Other Pay Per Click Sites Where I Can Place My Ads In?

Some of you may find Adwords too competitive (there are really lots of competition in some of those very hot niches).

You may want to consider placing your ads in other Pay Per Click Search Engines, as the competition is lesser, and also you need not pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads in:

- Yahoo Search Marketing

- MSN AdCenter

- 7 Search

- LookSmart

- Miva

- Enhance

- AdBrite

I did have successes in some of these other search engines – some of those really competitive keywords only cost me $0.01 per click in some of these search engines!

For more free tips on how you can profit from your Google Adwords campaigns, please visit my site Google Adwords Tips

Are you a newbie Internet Marketer looking to start your own Internet Business? If you are, click here to get your free report on “How To Work From Home And Make Money On The Internet”, where I reveal never-before-revealed secrets I’ve used to generate a healthy 5-figure income from Internet Marketing, and how you can do so as well – simply by following what I’ve done.

Article Source: http://EzineArticles.com/?expert=Jun_Yuan_Lim

The Google Sandbox is an algorithmic filter designed by Google and implemented around March 2004 with the purpose of weeding out spam sites by placing all new websites under quarantine for a period of assessment.

How Does The Google Sandbox Affect Your New Site?

Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites.
The general consensus in seo (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.

Who Goes Into The Sandbox?

Google is a non-discriminatory organization–well anyway at least as far as the Google sandbox is concerned–so all and sundry are equally invited to the sandbox party.

How Long Will Your Website Remain In The Google Sandbox?

As far as Google is concerned not all sandbox invites are equal. Certain factors will determine the length of your stay in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer.
If you think about it, this approach makes sense. Most spam sites have one goal…to make as much money as quickly as possible. So accordingly the average spam site will target big profit keywords which naturally tend to be more competitive.

Following this thinking, if your website focuses on keywords and markets that are not very competitive, your stay in the Google sandbox will be considerably shorter.

It appears though that, irrespective of factors such as good on-page optimization, incoming backlinks and original content, the average duration in the Google sandbox is 3 months.

How D’You Know You’re A Bona Fide Guest To The Google Sandbox Party?

They are a finicky lot those Google folk. They don’t want just anyone at their Get-Togethers! So they employ a posse of mean looking bouncers to ensure you’re not some pesky gate crasher! These bouncers check thoroughly to make sure you actually have the proper credentials required for Google Sandbox bash. Such credentials include:

* New Website

* Having good Google page rank (PR) but ranking poorly for primary keywords

* Having good number of inbound links yet ranking poorly for primary targeted keywords

* Having good homepage page rank but zero PR for your inner pages

* Having page rank but are still not indexed by Google

Things To Do While Frolicking In The Google Sandbox

Like most other situations in life, here you have a number of choices.

You can sulk, fret, stamp your feet and moan and groan that the Google sandbox party sucks

…or you can get into the swing of things and utilize your time effectively:

* Go ahead and add quality content to your fledgling site.

* Work on increasing the number of inbound links (quality links not just any ole link)

* Tweak and improve the search engine optimization quality of your site

* Write articles

The list of things to do while sweating and grinding at the Google sandbox getdown is limitless.

The purpose of doing these things is that by the time you’re released from the Google sandbox, your website will rank much better for those competitive keywords you’re targeting and will have better SERP (search engine rank pages) listings than your competitor’s site with similar characteristics…

…because instead of doing what you did, the owner spent the time bemoaning and lamenting the fact that their site had been hijacked by those tricky Google folk.

Shorten Your Stay In The Google Sandbox

Okay no one can deny it…those Google guys sure can throw one heck of a party! And so they should! If you’ve got that kinda cash and can’t throw a decent bash…well you get the picture.

But let’s be honest…who in their right mind wants to stay in the Google sandbox forever?

Question is… is it possible to cut short the time spent frolicking in the golden crystal of Googleland’s sandbox?

One cannot say with absolute certainty (after all, a lot of seo speculation is just that…informed speculation) because, in the same way that Coke doesn’t go out of its way to divulge the secret ingredients of its formula, neither does Google fully spill the beans on its algorithm.

However doing the following has been observed to shorten a site’s duration in the Google sandbox:

* Register your domain name for more than one year (spam sites are rarely registered for longer than a year)

* Upload your site for live viewing as soon as possible even if it isn’t ready for prime time (content-wise). Tweak the content later on or on-the-fly. The logic here is that the spiders will crawl your site sooner. An added bonus is that as your perfect and change your content it will register positively to the search engines as constantly changing content (think blog).

* Maintain good-practice seo-linking campaigns . By doing this you will be killing two birds with the same stone. You see seo community speculation has it that Google has another filter in place to dampen the effect of newly acquired links. The thinking here is that the new inbound links are not allotted full value immediately, in an effort to counter the habit of buying links and other link purchasing schemes. So if you started your acquisition of quality links while your site was still in the Google sandbox, by the time its paroled, you’d have drastically reduced the so-called new-links dampening factor.

Start Your Quality Links Campaign

Ba Kiwanuka runs http://www.internetbusinessmart.com

Article Source: http://EzineArticles.com/?expert=Ba_Kiwanuka

To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, let’s say you do a Google search for the keyword phrase “webkinz dollar store”, and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of Google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.

For those concerned about SEO.

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (Google), by the search (Google) and for the search (Google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google’s stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a Google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One AdWords: Ok so interested parties can shop for keywords from the keyword store.

One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.

Conclusion.
What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for Google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new Google theory.

14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo

I believe, if internet marketing had a generic signature line, it would read, “try this at home”. And you don’t even need an expert license to build an affiliate empire. All you need is experience and more experience.

Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.

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“Statutory Warning”

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