Google explains everything and lists Sitemaps resources at:

https://www.google.com/webmasters/sitemaps/docs/en/about.html

To use Google sitemaps, you must first sign up for a Google Account. If you already use Google Adwords, Analytics, Gmail or other Google provided tools, you can use your existing account to submit a Google sitemap for your site. Get an account at the following URL if you don’t already use Google services:

https://www.google.com/accounts/

NON-PROGRAMMER SMALL BUSINESS WEBMASTERS WANT SIMPLICITY

Many webmasters struggle to understand even the simplest HTML and meta tags and after visiting the Sitemaps program page when it was first announced in the summer of 2005, those small business site owners went away sadly shaking their heads and mumbling. They complained, “I can’t even add PERL scripts to my own CGI bin and properly set permissions on page files – how am I going to install and debug a Python script on my server, run cron jobs and generate XML files?”

Apparently Google heard all that grumbling and came back with the newly released “Webmaster Central” to answer the concerns of excess complexity. They no longer require you to be a geek to get all your pages into their index. They’ve created tools to make the job of submitting all of your pages for inclusion in their index very much easier to handle.

http://www.google.com/webmasters/

The first listed “Site Status” tool lets you check indexing of your sites. If you enter an address into that search box and press the “Next” button, they’ll return a page with a button labeled “Take me to Google Sitemaps” and encouraging use of the sitemaps tools, regardless of whether you’ve already submitted that sitemap or not. They’ll list some minor details about the site entered such as:

Pages from your site are included in Google’s index.
Some of these pages are indexed without a title or description.
Googlebot last successfully accessed your home page on Aug 18, 2006

They list “Potential indexing problems” and then state:

More details about your site may be available

By using Google Sitemaps, you can learn more details available only to site owners, such as:

o errors Googlebot encountered while crawling your site

o top search queries that return your site

GOOGLE SITEMAPS DIFFERENT FROM HTML SITEMAPS

Let’s back up for a moment though. Webmasters have been told for ten years now to build a sitemap into their web site that lists all of their pages (if it is a small web site with under a hundred pages) or at least listing major sections of their site (if they have thousands or tens of thousands of pages.) So what is the difference here?

Google sitemaps are actually XML documents (not public html pages) that hold much more information about your web pages to help Google determine several things. They list the “priority” or importance, “last modified” dates, and “change frequency” of each page. But the creation of those documents had required webmasters to install that Python script on their server. Available at:

http://sourceforge.net/project/showfiles.php?group_id=137793&package_id=153422

Or webmasters had to use third party software to generate the required XML file. Google recommends a brief list of sources for third party software to help them programmatically create the XML sitemaps:

http://code.google.com/sm_thirdparty.html

I’ve personally tried several of those third party tools and found two of the web-based sitemap generators lacking, one of the downloaded software tools crashed my computer (and created havoc for me), so what is a small business owner without programming skills to do?

Those business owners who are non-programmer types and want to use Google Sitemaps complained that Google was favoring geeks over business owners. They wanted a simple way to submit all of their pages to Google without running cron jobs on their server and debugging Python scripts.

PLAIN TEXT SITEMAPS FILES NOW ACCEPTED

Google heard our grumbling and now allows simple lists of URL’s in a plain text document. All you have to do is create that list of page files, save it as sitemap.txt and upload it to your server. Then you log in to your Google Webmaster Central (AKA Sitemaps) account and tell them the URL of your sitemap text document.

Before you submit your first sitemap URL on a domain, Google requires you to put a “site verification” meta tag on your site home page and click a “Verify” button to prove you own the site. Anyone with a Google account and access to your server can do this. You can add or remove any authorization tags placed by anyone with access to your server who is no longer authorized to see this data.

WEBMASTER CENTRAL TOOLS FOR SITE OWNERS

In the “Diagnostic” tab, there is a tool that will validate your robots.txt file, tells you which pages are restricted by that file and lists problem URL’s and reasons for the problems. It also lets you make changes in a copy of your robots.txt file locally, which shows immediately how changes would affect the next crawl by all Google bots, including the Adsense and PPC landing page quality crawlers! They warn on that page that local changes don’t affect your own robots.txt file and remind you to make the changes to the file on your server.

Another useful “Diagnostic” tool lets you set your preference for canonical URL’s to include www or non-www versions of your site. (This last item shows how seriously the Google team takes this canonical issue.)

What other tools are provided in Webmaster Central?

Under the “Statistics” tab in Webmaster Central is are “Query stats, Crawl stats, Page analysis” links with more data on your pages. The Query statistics show your top 20 search queries that searchers have used to find your web site and your top 20 click through queries. Those data tables provide some interesting and sometimes unexpected detail about how visitors find your site and allow you to further optimize and funnel those visitors. The “Crawl Stats” promises to show PageRank and distribution of PageRank throughout your site and in comparison to other sites.

The “Sitemaps” tab simply lists your submitted sitemaps for all your sites and shows the dates “Submitted, Last Downloaded, and Sitemap Status.” The status tells you if there are errors, and what they were (not allowed, external site links, 404 error page not found, etc.) I’ve just submitted a new sitemap on a just reserved, created and newly posted site this week and will report back on how long it took for index inclusion on that site to record the effect of early sitemap submissions.

LIFTING YOUR SKIRT FOR GOOGLE

Finally, there is a “Tools” link in the upper right corner of the “Sitemaps” page which allows you to “Download Data for all sites”, “Report Spam in Our Index” and a “Reinclusion Request” link to use if you’ve been banned for questionable techniques. Clearly, since you are doing all of this from within a Google account, you are openly providing Google with your information and making all spam reporting and reinclusion requests under your name from within a Google account. This suggests that you trust Google with all information they hold on your sites and any complaint made about search engine spam.

Currently there are ratings tools from within the Webmaster Central site to let you tell Google if you like the tools with a smily face, a neutral face and a frowny face. This may not last as the program comes out of beta, but lets you tell them what is useful and what isn’t.

Still need some help? Try joining, reading, searching and posting to Sitemaps and Webmaster Central Google Groups. Posts from webmasters get back responses from knowledgeable members. Watch for the little green “G” logo for Sitemaps team members for particularly definitive and useful recommendations.

http://groups.google.com/group/Google_Webmaster_Help
http://groups.google.com/group/google-sitemaps

Want ongoing official Google blog posts about Webmaster Central?

http://googlewebmastercentral.blogspot.com/

If you’ve had trouble getting all your pages indexed and want to use those informative and useful webmaster tools and reports – give Webmaster Central a try.

Mike Banks Valentine operates SEOptimism, Offering SEO training of in-house content managers
http://seoptimism.com/SEO_Staff_Training.htm as well as contract SEO for advertising agencies, web development companies and marketing firms. http://seoptimism.com/Ad_Agency_SEO_Contracting.htm

Content aggregation, article and press release optimization & distribution for linking campaigns.
http://seoptimism.com/Linking_SEO.htm

Article Source: http://EzineArticles.com/?expert=Mike_Valentine

Google seems destined to dominate the web (aka Shades of
Big Brother) for years to come… keeping a close eye
on all our Internet activity with large databases
tracking our every (abiet aggregate) move. Since privacy
has become an antiqued and obsolete word in our ever
increasing public world, this can be very disconcerting.
And it is not just the web, Google is branching out in
so many directions, it will play a major role in our
daily lives off-line as well as online.

Regardless of whether you love or hate Google, you must
not ignore the importance it will play in the success of
your website or sites. As a webmaster you must take full
advantage of what Google offers or face an uphill battle.
As an online marketer it would be just as unwise not to
explore all avenues of this gentle giant.

Years ago, I joined the Google Adsense program where
webmasters place the targeted Adsense advertising code
on their webpages in order to receive a small share of the
advertising revenue. It changed forever how I viewed Google.

As a struggling webmaster and marketer, I have to admit,
receiving those Monthly commission checks from Google
was a Godsend. They still are. Acquiring a high PageRank
and receiving all that free targeted Google traffic is an
even greater Godsend. It has put my sites in the black and
keeps them producing revenue, month after month.

Google presents a legitimate way of monetising your site
or sites. It gives you a monthly cash flow that covers your
hosting fees and provides you with a monthly income from
your sites. It can be a great starting point for anyone wishing
to earn an online income. Google must be explored and utilized
to give you this monthly income.

Regular readers will know I like to keep things simple, as
simple as possible.

So lets put to one side the very complicated and risky
endeavor of using Google Adwords advertising to bring
targeted traffic to your site for this usually takes some
training and skill to get right. In other words, you have
to know exactly what you’re doing or you may lose a lot
of money. However, if you want to learn more about this
advanced Google profit system, the best resource is still
Chris Carpenter’s Google Cash.

But for now, lets keep things real simple. I always take the
simplest route where possible.

Google Cash File

I keep a very popular page on my site called Google Cash File
– it explains my simple methods of working Google to bring
in a monthly income. Just simple steps you can take to earn
money from Google. You can find the link to this Google page
in the Resource Box below. Granted, you can spend money
on info products and software but you don’t have to, I started
with all free information and worked my way up. As I earned more
income, I invested some of it in good software like Brad Callen’s
Keyword Elite… but again, you can use all free programs
and resources to earn money from Google.

Here are four revenue sources from Google that I use:

Google Adsense I use Google Adsense code on all my webpages…
visitors click on these targeted Adsense ads and I earn a small
percentage of the ad revenue.

I also earn by marketing three Google Referral Products through
the Adsense program:

Adsense Referral I get $100 for each referral I make to Google,
as long as that referral joins Adsense and earns at least $100.

Google Firefox Bar I earn $1 for each referral that downloads
the Firefox Browser and then uses the Google Search Bar. Might not
sound like much, but this quickly adds up.

Adwords Referral Google will pay me $20 for each Adwords
referral that spends $100 on Adwords advertising within 90 days.
Another good revenue stream.

If you have a popular site and promote these three Google
referral products along with the Adsense code, you will be
surprised at how much extra income you can earn each month.
Granted, Google is no way as generous as most of my other affiliate
programs I promote with my sites but Google is an Easy Sell!
People trust Google, people respect Google, but more importantly
– people like using anything Google. This factor simply means
more money for you if you take full advantage of Google’s referral
products.

In the resource box below you will find a link to a page
where I have listed all the techniques and methods I use to put
Google products on my pages to earn that monthly income.
Again, these are very simple steps you can take to make Google
pay you each month… so what’s keeping you from turning that
Big Brother into a wealthy Uncle (aka Cash Cow) who sends you a
generous allowance each month. It doesn’t get any easier than this.

Everyone is profiting for Google, find out how you can too! Click here: Google Cash File Copyright © 2006 Titus Hoskins. Get a Free Desktop Calendar & Planner. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”

2. Everflux – what is that?

Some obscure “Glossary of SEO terms” (SEO = Search Engine Optimization) defines the Everflux as “An anomaly by which pages can quickly appear and then disappear in Google page rankings. Usually occurs to newly added webpages.”

Basically, Everflux refers to the constant change in Google’s Search Engine Results Pages (SERPs), while Google constantly scours the web looking for “minty fresh” content, changing their index accordingly.

In plain English, occasionally, ranks go up or down randomly, link popularity is completely lost, pages that have been indexed for years just vanish and are nowhere to be found in Google and other similar Outer Limits phenomena. Most people whose income depends proportionally on their potential customers’ ability to find them via a Google search, may think their business is destroyed, they are ruined, and I can clearly see why.

According to forums at Webmasterworld, the first sightings of the phenomenon took place in July 2002. Later that year, the following speculation on Everflux emerged: “Lastly, they could be working on the index, rolling indexes back, switching parts of the index, backing up parts of the index, rewriting some offending part of the index, deleting parts of an index – or a multitude of other actions or problems that only Google could know about.”

Legend has it that there is one ex-Google employee who goes by the name of Googleguy, who posts in related forums. He offered this explanation: “As we do a full crawl of the web, we find most of the sites from our fresh crawl and put them in our regular index. My advice on our fresh crawl is to view it as a nice “bonus” on top of Google’s deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety.”

Google introduced a “fresh crawl” process to make their results as relevant and as fresh as possible. It runs each day. The purpose of the daily fresh crawl is to update Web pages in the index that change regularly. This allows Google to provide results that are up-to-date with current events.

Google also does one major update per month, which generally begins anywhere from around the 19th or 20th of the month to approximately the 28th of the month. The update process continues for several days, with search results appearing to fluctuate as the update continues. Once the update has been completed, the new data migrates to google’s partner sites. The main reason for the fluctuation is that Google employs several sites that have to be synchronized (in popular terms). While this process takes place, search results might seem to jump and information might seem to disappear and re-appear. It is similar in concept with the idea of DNS propagation.

The regular monthly crawl takes place at different times for different web sites. The results of this crawl are generally reflected at the time of the following update.

For a number of months, beginning early Summer 2002, spidering of sites and changes have been observed to be going on all month, in between the regular monthly updates. This has come to be known as Everflux, and represents google’s continuing desire and efforts to keep their search relevant, of high quality, and “minty fresh.”

Everflux is another evolutionary step in the process of offering the most recent and relevant snapshot of the web to the public. Google is adding to their value as a search tool by giving their index some of the same qualities as what is being indexed. That is, the more fluid and adaptable an index of the web is, the more accurately it will be able to reflect the fluid and adaptable nature of the web.

These of you who analyze web logs probably notice that traffic surges for certain search terms on certain days. For example, say you create a page on the web (or as the younger generation refers to it these days – you make a blog entry) about a movie which is just coming out on DVD and the “fresh crawl” daily process visits your site and makes note of it. Because of its relevance in time (overly simplified: sort results by pagerank and date), your page climbs to the top of the SERPs for a few days. Eventually, though, the story falls off your homepage and is replaced by another story about another movie which is soon gobbled by Google’s robot. Meanwhile, the long-standing sites regarding that particular movie regain their dominant positions in the SERPs. This is Everflux in full action.

As I am writing this article, there are reports of a potentially calmer Everflux coming to a browser near you. Google has very recently performed an update to their software, dubbed “Jagger”. It appears that “Jagger” affected Everflux, but things started to slow down. It has been reported that the most interesting effect of “Jagger” on rankings has been diminishing the effect of reciprocal linking as a measure of popularity. It looks like “Jagger” has negated the hard work of thousands of website owners. The result is expensive linking campaigns that lead to high rankings and high revenues have plummeted. On the other hand, article submission seems to have come through the “Jagger” update apparently safe and sound. I believe this is happening because Google has put more emphasis on one way links.

The moral of the “Jagger” update story? Make sure that you do not follow the fads and the top new found ranking factors of the search engine algorithm. If you have all your eggs in one basket, I promise you, Google is sure to trip you up eventually. So, diversify your ranking efforts and generally, try to follow the very basic rules that webmasters have been hearing since the beginning of the web: design your website for users, not for Google and not for robots. Make sure every page has a unique title (you know, the tag), don’t put a google of keywords in the title, just one or a few that reflect the content of that page. Make sure every page has different content and different title. Most of us, myself included, get lazy or just copy and paste pages and forget to change the title – Google’s software sees all that and does not forgive. Make use of the old-fashioned tag, that is the “Header” tag. Google considers it to be polite to have paragraph headings. Don’t use images for titles, or anything text.

Google does not care about your images and does not consider a page full of images to be useful – they put a lot of emphasis on good old text. Use the description tag (read about Meta Tags if you don’t know what I’m talking about) and the keyword tags. Do not keyword-spam, do not use gateways, do not hide text (you know, white text on white background). Basically, play nice, a-la late 90s pure HTML websites. If all this is too complex, hire a SEO consultant at the very least. An analogy is the stock market. If you know what you’re doing, you know what you’re doing – basically, you follow the rules and play nice. If you don’t know what you’re doing, yes you can dabble, but most people have an adviser to avoid the ups and downs of the market shift. In the Google world, we call this shift Everflux.

3. Conclusion – don’t be scared of the big bad Everflux

Even if you don’t own and/or design and/or run your own website, it’s interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see how the exponential increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also interesting to see how the people at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.

Now if you do own, operate, design websites and if your paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is the main enemy of happiness as we know it. The advice we get from the most famous gurus (found in forums postings, of course) unanimously suggest the following: “don’t go hacking your pages to bits on account of Google’s Everflux.” In other words, it’s not something to freak out about, but it’s still something a well rounded webmaster should understand. As always, I believe that while you might not be able to control a process, your happiness will benefit dramatically from just the mere idea of understanding that process. If you can’t beat it, join it – in other words, learn how to understand it and live with it.

4. Conclusion – about Google

Someone should really write a book entitled The Hitchhiker’s Guide to Googling and start it with an excerpt from Google’s own “Information for Webmasters”
resource:

[...] “Don’t Panic.” Just do the normal things you should do:

1. Create a great site.

2. Submit your site to google on our “add url” form.

3. Get a link from the Open Directory Project or other directories (Yahoo, etc.).

4. Don’t panic if your site takes a little while to show up in google. Be patient, and start to look around the web–there’s lots of great advice about improving your site for users and search engines.

Hope this helps,

—
Andrei co-owns Bsleek – a company that specializes in web design, hosting, promotional items, printing, tradeshow displays, logos, CD presentations, SEO and more. Andrei has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and airspace engineering. He also consults for Trinity Investigations, a New York based PI firm.

—
Bsleek – Redefining cheap web hosting

Article Source: http://EzineArticles.com/?expert=Andrei_Smith

I would strongly suggest you do not introduce the following for your CMS web site.

1) Do not include hidden text within your web site.
Some web masters have being known to include hidden text or targeting keyword to move up the rankings. Basically they hide the text from the real user IE ( white text on a white background ) and so on. Google can spot this and will penalize your web site.

2) Loading pages with keywords.
Avoid spamming the search engines by including lots of keywords which have little relevance to the content of you web site or make no sense if a real user was to visit and read the content on your web site.

3) Avoid Doorway pages
Do not use doorway pages IE – individually optimization pages for specific search engines.

4) Avoid cloaking
Cloaking involves dynamically generating thousands of keyword rich web page’s using server side scripts which only the search engine Bots can see but the end user can not. Some Webmasters have introduced this approach to gain a high ranking which may work in the short term but in the long term it will fail and your site ( domain ) will be banned or removed from the index.

5) Avoid automated submission web sites.
You may have seen many SEO sites selling services which include submitting your Joomla web site to hundreds of search engines, FFA link farms and directories. If you do decide to use this service you could get banned for ” spamming the search engines ” I would strongly advise you avoid using such sites but instead manually submit your site to the relevant search engines Google, Yahoo, MSN and so on. Another approach is not to submit your site directly to the search engine but let them find you. This involves creating a linking strategy based on exchanging links with sites who are both established and have a good PageRank. The Bot will then index the high ranking site and follow your link therefore indexing your web site.

What to do ?

1) Create high quality keyword rich content
When writing content for your Joomla web site create it for users not search engines. Focus on creating content which is relevant to your web site (IE) if you run a Joomla template site then focus on writing content for joomla templates. Also Make use of your targeted keywords within the content and use H1 and H2 “bold” to highlight and reference keyword phrases. Use hyperlinks to reference the relevant web sites and also use anchor text.

2) linking strategy
Think about who your target audience and web sites who have a similar interest to the service or content your are offering via your web site. Do your research, Search Google, Yahoo, MSN or visit the communities and build up a list of sites with similar interests. For example if you run a Joomla web site dedicated to Joomla open source then build up a relationship with other sites based on exchanging web links with them or news articles. Also when submitting your web link to a web site make sure the title and keywords relating to the web site are referenced in the web link, news article.

3) Title, description and Metatags
Joomla incorporates some very useful functionality which compliments your content to ensure the title, description and metatags are relevant to each specific document. Make sure you make use of the functionality available within Joomla.

For example once you have written your news item complete the following.
A) Associate the news item with the relevant news category.
B) click on the Meta Info tab.
C) In the description field enter a relevant, clear and concise meta description which clearly reflects the content of the news item.
D) In the keywords field click on the Add/sect/Title which will automatically assign the news category, keywords to your news item. You may need add additional keywords.

5) Site Title Tag
The site Title Tag play’s one of the most important role’s in achieving a high ranking web site. Search engines including Google, Yahoo, MSN and AltaVista place alot of focus on the site title tag.
From the Global configuration option via the Joomla Administrator you can change the site name, Global Site Meta Description, Global Site Meta Keywords.

Think about the following when creating your site title.
A) Ensure the site title is specific and relevant to the content of your web site.
B) Your site title ideally should be between 64 and 66 characters which makes it Google friendly.
Yahoo will accept up to 120 characters as per the W3 standards
C) Add one or more of your targeted keywords in the site title.

6) Global Site Meta Description
a) Write a brief description which clearly reflects the content of your web site
b) The Meta description should be between 170 characters or 200 characters
c) Include one or more of your targeted keywords which are included in your site title and keywords.

7) Keywords
Some Search engines do not give as much weight to The keyword metatag as the site title or site description but it is recommended that you make use of it.

a) Avoid keyword stuffing ( IE ) repeating your keywords.
b) Add your one or more targeted keywords contained in your site title, site content within your Global Site Meta Keywords.
c) Place your targeted ( most important ) keywords at the start of your Global Site Meta Keywords which gives the keyword more weight
d) Separate keywords with a comma and no spaces.

Search Engine has an agent program commonly known as a web crawler / web spider / web robots, etc.. This crawler duty to seek and to index (save / collect information) millions of websites with automatic and structured (such as a web domain, title, keywords, description, content, etc.) into the database. He said, each could crawler to index more than 3 billion its website per month (howr big its database). Crawler from each search engine has a capability / sophistication different, he said crawlernya quick google and most sophisticated in to index the web. But there are some search engines that have the same crawler. Do not ask in detail the workings of the sophistication of search engines and crawlers because it was a secret search engine we can only guess in general

SEO (Search Engine Optimization) is itself a concept or strategy or how to maximize / optimize the existence of our website to search engines which search engines are expected to become the largest source of visitors to bring in a constant or it increases each time. For example a website optimized for search engines, the website we’re talking about “peanut”, when someone searches for the keyword “peanut” in a search engine, then our website will always appear on the first page or second page search engine because the topic of our website its relevant keywords (but may also to some of our web page will always appear in some page of that search engines).

As the ultimate goal of SEO itself is a ranking (especially google pagerank), which defines the popularity ranking of a website for a keyword / topic, or sometimes also describe the quality of SERP (Search Engine Results Page) and SEO is expected to be one part to maximize the business and marketing on the internet. Lots of SEO concepts or strategies such as backlinks, anchor, metatag, permalink, etc. (meaning here is a reply to a spam target keywords).

That’s a little general description of the SEO and Search Engine itself. “Many roads lead to Rome” also applies in the SEO (but there is no shortcut for SEO success). I myself do not practice it. Hopefully the above explanation can give some benefits for friends who do not understand.

It gets complicated. And when I say complicated I mean Einstein-esque complicated. The Google PageRank explanation isn’t for the faint of heart. So… if you have heart conditions, blod clots, emphysema, are pregnant, nursing or could become pregnant… Look the other way… NOW!

Google PageRank History

Google PageRank was developed in the mid 90’s by Larry Page and Sergey Brin (pictured left) at Stanford University. The two worked tirelessly for 3 years on an algorithm that could produce a numerical ranking of webpages based on a number of factors (we’ll get to those in a second).

After a successful prototype was created in 1998, the two went on to found Google shortly after. The Google PageRank became the standard by which Google now ranks webpages.

The PageRank Algorithm

I’m going to zoom right through this part because this is where it gets complicated. I just want to show you the world famous algorithm.

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

where

PR(A) is the PageRank of page A,

PR(Ti) is the PageRank of pages Ti which link to page A,

C(Ti) is the number of outbound links on page Ti and

d is a damping factor

This is the original Google PageRank algorithm as discovered by Page, and Brin. It has undergone a lot of changes since then, and the ACTUAL algorithm that is used now remains somewhat mysterious.

So What Exactly Is A PageRank?

Google PageRank is defined by a number from 0-10 (10 being the highest). It is, essentially, a vote of confidence from the community. The higher the PageRank, the more “trusted” your site is by Google. That said, the links from these sites are also highly trusted (more on that later).

What Does Google PageRank Mean To Me?

PageRank or PR, in short, means EVERYTHING! If you are aspiring to build a great site that generates tons of revenue and loads of daily visitors, PageRank is very important. There is a huge misconception floating around that Google PageRank also determines your search engine results placement (or SERP). This is not, and has never been true. On Google alone, it is a SMALL factor. When I say a small factor, I mean it is only one of a couple dozen factors. None of the other search engines use PageRank to determine their results.

That said, Google PageRank IS a very important statistic for a monetized blog or site. It is one of the deciding factors when determining everything from how much you charge advertisers, to the overall value of your site if you should go to sell it. Some sites even charge other sites for a link if their page has a high enough PageRank. I’ll get into this in a minute.

How Do I Get A High Google PageRank?

Pray! Actually the single most effective way to build a PageRank all has to do with a very basic blog principle. Write quality content! It’s that simple…. kinda.

Google PageRank is a system that relies heavily on links. Incoming and outgoing links are the biggest factor in your PageRank. You know how I’m always preaching “link love”? This is one of the reasons (besides my strong desire to better the community). Every link that comes into your site (linkback, trackback, backlink) is given a value. The overall value of your incoming links weighs heavily on your Google PageRank.

Every link is assigned a value based on how high the site that linked to you is rated. For example… if you had 1,000 incoming links from websites that don’t have a PageRank, it might not weigh as heavily as having 100 incoming links from a site with a PR 5. As I mentioned above, the higher the PageRank, the more trusted the site is. Therefore, when it comes to incoming links, the higher the PageRank of the links, the better your chances of increasing your PageRank. The higher your PageRank, the more leverage you have as a blogger.

There are also factors that you can’t control when it comes to PR. The older your site is, the more trusted it becomes and therefore, it is looked upon in a favorable way by Google. Google wants lots of pages, lots of incoming links to said pages, and lots of internal links to your pages. That means that you should try to link to as many pages inside your site as possible. This shouldn’t be hard, because it only helps your cause. A “recent post” category in your sidebar is an example of an internal link.

Some people even BUY incoming links from sites with a high Google PageRank. I don’t condone this on either end though. For one it costs money and it isn’t really cost effective for a new blogger. And secondly, the sites that do this are usually punished when Google finds out.

Conclusion

This was just the basics of how Google PageRank works. I’m no expert, but it should help you out as you are getting started. I hope this helps un-mystify PR a little bit.

In closing, I’ll tell you this… The fastest way to build Google PageRank is to get linked to, A LOT! Also, I mentioned that writing quality content was the way to build Google PageRank, and here is how. The more quality content you put into your blog, the more pages you accumulate. Google likes sites with a lot of pages. Also, the more quality content you write, the more you get linked to. Incoming links mean sweet PageRank improvement, and gaining a few awesome readers!

–Bryan Clark– is the webmaster at http://onemansgoal.com Catering to the beginning blogger, Bryan offers advice, tips, and strategies for turning your blog into a steady stream of revenue.

Article Source: http://EzineArticles.com/?expert=Bryan_Clark

Google PageRank is a Google algorithm that measures the worth of EACH webpage based on the links or other webpages that reference it. Like the Voter is to the Candidate, consider each external reference (link) to your webpage as a VOTE of Importance for that specific webpage. Democratically, the more votes (links) your webpage receives the better your Google PageRank. But were it that simple. Google also measures the Importance of each Voter’s webpage and weighs this in the Vote of Importance calculation. So you see, important webpages bring more importance (greater Vote Value) to your webpage!

Bottom Line: Linking, Links For Trade, Reciprocal Links and getting listed in the thousands of Directories, Blogs, and Ezines all promote Votes of Importance for your webpages. This is an ongoing lifelong endeavor by Webmasters and SEO experts.

Google Directory is where you go to get your entire website included in a Google Catalogue organized by Category or Topic. You would think that getting listed in the Google Directory would be a well defined process just like it is clearly outlined in most of the top directories:

(1) Website URL

(2) Title of Website

(3) Short Description of website and

(4) maybe keywords that best represent your website.

But not so with Google Directory! Google outsourced this critical inclusion to the Google Directory to another Directory Organization called The Open Directory Project or DMOZ. Why does Google entrust such a crucial element of Directory Cataloguing to an outside organization? You are even more perplexed by this Google outsourced function when you discover that The Open Directory Project is a organization of Volunteer Editors! Yes, a host of no-credential individuals somehow freely donate their time to apply strict and ethical editorial rules to each submitted URL. And this wonderful world of volunteers ensures a trusted process resulting in consistent, fair and quality listings in both the DMOZ and Google Directories! Believe It or Not! But my distaste for the whole DMOZ thing will be detailed in another article.

Bottom Line: You must submit to DMOZ – The Open Directory Project and IF, and I MEAN A BIG IF, you get listed in The Open Directory (months but who knows because there is NO Feedback or Status mechanism in place), then Google might also extract your DMOZ listing information and place it into the Google Directory. GOOD LUCK!

Google Webpage Indexing is the more predictable process and can be accomplished by submitting your website URL to Google. To ensure that Google Robots crawl through ALL of your webpages for your website, you must create an XML Sitemap of your entire website and let Google know it exists in your website directory where the Google Robots will use it. This XML Sitemap will get all your webpages Indexed in Google. Google even references a website that will FOR FREE generate XML Sitemaps and HTML, TXT and ROR versions of the Sitemaps as well. And Good News! By January 2007 Yahoo and MSN will also use the Google XML Sitemap file to crawl your website!

Bottom Line: Always submit and re-submit Google XML Sitemaps whenever you add new pages, products, anchor text or links to your website. Search Engine Robot Crawlers love websites that are changing, dynamic and adding new content.

A little more of Google understood.

Carl Chesal is a business and channel development consultant, trainer, photographer, and avid snowmobiler. He operates BizFare Enterprise Inc and Foursight Photography, which provide business, marketing, and internet marketing consulting services. Carl with wife, Janet, also operate a number of e-commerce web-sites.

Article Source: http://EzineArticles.com/?expert=Carl_Chesal

If I hadn’t gotten in the car accident that year, I wouldn’t have quit school and I might never have started Apple. It’s weird how things happen. – Steve Wozniak- I, Woz

Over 25 years ago, IBM’s *accidental* visit to Microsoft ultimately ended up making Bill Gates the richest person in the world [1]. Was luck the only reason attributed to his success? No way. Though without it, Bill Gates might have been working for Apple today. I have a theory; for something to be successful a large series of coincidences must sum up exactly right…at least, such was the case with companies such as Microsoft and Google. In that regard, the difference between Microsoft and Google is that Microsoft’s luck ran out while Google’s luck continued to flourish. Indeed, God worked in mysterious ways for Google; ever since its emergence in 1998, Google has repeatedly scored high on luck [2]. That is not to say that Google didn’t deserve its dramatic rise to success; on the contrary, a successful company seeks out opportunities. Taking advantage of an opportunity means recognizing that there is an opportunity to take advantage of. For the purpose of this article, I will reveal a few unpredictable events that led Google on its road to riches but were, more or less, a coincidence.

Had few of the following events not occurred, Google would probably not have existed today.

Google’s Coincidental Success:

I thought Sergey was pretty obnoxious. He had really strong opinions about things, and I guess I did, too
- Larry Page

- It was out of a chance meeting that Sergey Brin met Larry Page at Stanford University in the summer of 1995. Sergey had volunteered to show Larry, a newcomer, around the campus. Both found the other obnoxious. Though it was not love at first sight, the stars had already begun smiling on them; the two gradually developed a mutual friendship based on their common interests. So it is true; successful people have to be born at the right time, in the right place, meet the right people, and go to the same university [3]

- Interestingly enough, neither co-founders had any intention on creating a search engine, yet alone a business! Crawling the web was simply an interesting research project for Larry, and a mathematical challenge for Sergey. It was only later that the two hacked up a search application that would query the sites they had been indexing for research purposes. The first version of Google was released on Stanford University’s website, not as a separate domain.
Google Early Days

Sergey and Larry had a sloppy grip on HTML; not surprisingly, the search interface they hacked up for Google.com barely contained any HTML. Google’s homepage turned out to be remarkably simple. Today, simplicity has become the prevalent theme in all of the the company’s products. Certainly, a major attribute attracting millions of surfers to its search engine roots from the fact that even our grandparents can use it. Had Sergey or Larry known fairly decent HTML skills, the two would’ve ended up mimicking the cluttered interfaces of other web portals (i.e Excite, Lycos, Yahoo, Infoseek, etc). Their lack of HTML knowledge unexpectedly resulted in an interface so simple that its simplicity alone made Google remarkable enough.

- Due to their academic upbringing, the co-founders preferred academic life over starting and running a business. It didn’t help that, by 1997, the consensus view held that there were already tons of search-related business thriving on the web. Yahoo, Alta Vista, Excite, HotBot, Infoseek, the list went on. Considering these facts, the co-founders reasoned that the safest course would be to license their PageRank technology to another company and go back to finishing their PhD’s.

In a sense, Google happened unexpectedly. The PageRank algorithm that put the relevancy in Google search was the child of academic curiosity. Later on when Larry and Sergey realized its potential, they improvised their search algorithm so that it may be sold to existing companies like Yahoo, and Altavista. Well known venture capitalist, Vinod Khosla, came very close to persuading Excite to buy out Google’s technology. Over the course of 18 months, the co-founders gave demonstrations of PageRank to nearly every search company in the Silicon Valley. Had Excite or any of the other companies shown interest in the PageRank, neither co-founders would’ve felt it necessary to leave their PhD’s behind to start Google.

We probably would have licensed it if someone gave us the money…but they were not interested in search…We said to ourselves, ‘We don’t care, we’ll work on it some more. Maybe it’ll turn into a company, or maybe it’ll just be great research”
- Larry Page recalls

Rejection by other search portals forced them to form their own company. Two programming geeks with PhD’s on hold probably never seriously considered starting a company. What started out as a research project coincidentally turned into a multi-billion dollar business.

- Around this time, Microsoft was occupied with a PR nightmare involving anti-trust lawsuits filed against the company as a result of its monopolization of Internet Explorer during the browser wars [4]. Partly due to this reason, the software giant, instead, chose to keep its focus on the desktop while Google passively stretched its legs over the web. Google was not a giant then; neither was it generating any revenues. To their fortune, Google did not have to face Microsoft until very late.

- Unlike other companies at the time, Google chose not to receive excessive investments from venture capitalists. As a result, at the height of the unforeseeable dot-com burst, while other startups were packing their bags, Google continued to flourish. At the peek of the dot-com boom, while other companies were losing market share, Google’s growth remained unaffected. In fact, the dot-com burst forced the best developers to leave other bankrupt companies to join Google. Tens of thousands of young technology workers became unemployed overnight and no one was hiring. No one, that is, save Google. Had it not been for the dot-com burst, Google would’ve found it quite difficult to hire many key engineers it needed early on.

- NASDAQ’s market crash also brought an end to multi-million dollar banner ad campaigns. The banner advertising giant, DoubleClick saw its stock plummet from a high $150 to a low of around $15. Marketing consultants quickly switched to a more efficient and less costly means of reaching the web audience. In a quick turn of events, text advertisement that had previously been ignored had now suddenly brought legions of advertisers to Google’s doorsteps.

In short, the dot-com burst initiated a random chain of events that ultimately benefited Google.

Larry Sergey Eric – Rapid growth made Google’s investors nervous; here were two computer nerds running a potentially billion dollar business with their money. Naturally, as time pressed forward, the investors began pushing for a new CEO to replace Larry Page. Over the course of 18 months, the co-founders reviewed more than seventy five candidates for the CEO position. After several months it became clear that the founders did not want a business mind running Google-they simply did not speak the same language.

On the other hand, Eric Schmidt, Google’s current CEO, was reluctant to meet the two founders for an interview. He had two decades of experience as a top executive in multi-billion dollar corporations, and risking that sort of reputation over some startup company (with an unproven revenue model) was the last thing on his mind. It is worth noting that around this time, Eric Schmidt already held the position of a CEO at Novell.

One of Google’s early investor John Doerr, who also happened to be a friend of Eric, insisted that he at least consider a small management role at Google. Eric Schmidt tried whatever to delay the meeting for he had no interest except a mutual courtesy to Doerr as a friend. Mind you, Larry & Sergey were also wary on hiring a business minded person like Eric…both parties were merely meeting each other to satisfy Doerr and other investors. So when Schmidt finally walked into the room for an interview, Page & Brin ridiculed his strategy at Novell. Schmidt fought back and argued back and forth for nearly two hours until finally walking out.

I thought that [Google] was pretty foolish. I thought search was not that interesting
- Eric Schmidt

Long story short, 6 months later, Eric Schmidt found himself chairing Google as the CEO!

Google would claim its first quarter of net profits the very month he joined. And since then, the company has never had a down quarter. Either Schmidt was a genius, or he was very, very lucky
- John Battelle

- While working at Sun Microsystems, Eric challenged Microsoft by leading the development of the Java platform. He failed at it, but it gave him the strategic and tactical experience that would later prove to be vital in Google’s battle against Microsoft. When MSN finally steered itself against Google, Eric Schmidt was ready to take on the decisive challenge. Did anyone perceive this advantage when hiring Eric Schmidt for the CEO position back in 2001? Not likely. Once again, Google got lucky.

Conclusion:

It is a scary thought that luck can have so much to do with a company’s success. How can a company possibly account for coincidental success or worse, failure? In my opinion, companies can live in peace knowing that the success of their competitors is hanging by chance, as well. All coincidences are mathematical probabilities. Since probability is a calculable number, therefore, it is possible that, on average, companies receive about the same amount of coincidental opportunities and potential downfalls. So for a company to be truly successful, it has to be remarkable. A remarkable company creates its own opportunities, unknowingly at times. Google happens to be a remarkable company.

Notes:

[1] IBM had less than one year to deliver a personal computer along with an operating system. Gary Kildall’s CP/M was the obvious choice for the OS, however upon IBM’s visit, Gary was off on a vacation. It is important to note that Microsoft, at this point, did not have the know-how or the time to develop an OS in time for IBM. However, using shrewd business tactics, Bill Gates convinced IBM that they already possessed the OS the company required for its computer. Next, Microsoft bought a CP/M clone for $50, 000 and resold it to IBM, this deal alone put Microsoft on the forefront of the personal computer revolution. Had Gary Kildall been available that day, IBM would’ve certainly ported CP/M on its personal computers instead of its clone, the Q-DOS. Please refer to “Accidental Empires” by Robert X. Cringely for a deeper insight on this.

[2] Some people attribute success directly to luck. I disagree, successful people think in very specific patterns which then create opportunities for them that they can seize. The average person thinks that is luck. Even coincidences are, more or less, a result of some form of tactical initiative. I will elaborate more on this in an upcoming article on devising strategies.

[3] Blaise Pascale summarized this well; “When I consider the small span of my life absorbed in the eternity of all time, or the small part of space which I can touch or see engulfed by the infinite immensity of spaces that I know not and that know me not, I am frightened and astonished to see myself here instead of there…now instead of then.”

[4] Netscape’s demise was a central component of Microsoft’s antitrust trial, where the court ruled (among other things) that bundling Internet Explorer with Windows was an illegal monopolistic business practice. – Wikipedia

[5] My ideas are never my own. In fact, I don’t think any idea can ever be independently developed. The thoughts presented here were inspired by the authors of these books: “The Google Story” , “The Search”, and “The Accidental Empires”

Jawad Shuaib, founder of http://www.Shuzak.com : The Social Network for Geeks

Article Source: http://EzineArticles.com/?expert=Jawad_Shuaib

To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, let’s say you do a Google search for the keyword phrase “webkinz dollar store”, and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of Google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.

For those concerned about SEO.

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (Google), by the search (Google) and for the search (Google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google’s stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a Google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One AdWords: Ok so interested parties can shop for keywords from the keyword store.

One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.

Conclusion.
What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for Google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new Google theory.

14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo

I believe, if internet marketing had a generic signature line, it would read, “try this at home”. And you don’t even need an expert license to build an affiliate empire. All you need is experience and more experience.

Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.

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“Statutory Warning”

Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.

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