Everyone is aware that every month, there are changes made in the search positioning rankings. In fact, everyone is hanging around anxiously and excitedly over how their web site would fare against thousands of competitions for a high Google ranking.

These changes, everyone knows, are also the result of the latest update in the Google Algorythms. The changes in Google’s algorythm affect the customer web sites or those websites indexed in Google. This latest Google news on the Algorythm change ensues by MVI marketing support team.

In connection with this, MVI tweak client sites to take the opportunity of the new Google algoythms. The changes determine the new site rank positioning of the web sites.

However, because Google control the Algorythms in the ranking, they also have control of its results and easily sidle up their clients into top ranks.

Google indeed has control of the Algorythm and is decisive on the web sites’ ranking in their database. Free services or charge-nothing site listing often do whatever they wish. Google is quite an expert in this kind of subtle “manipulation.” In addition, they will not deny this to people in the SEO arena.

The latest Google Scoop

You might feel that Google guards their Algorythm updates secretly and you will not know them until Google loads them up at the target month. Now, SEO people, out there, here are some of the Google SEO updates you will come to expect in September 2006! Check them out!

Google SEO’s focus for the new algorythm in September 2006 is solely based on links. Its main goal is to drive on how Google uses links.

Before long, September will be along and this scoop comes from the Google information to their staff on how to understand the necessary Google algorythm changes to be done so that they can react immediately once the changes are done.

Google Bombing – recent Google algorythm strategy

The most recent strategy introduced on September is the “Google Bombing. It will result into having a multitude of web pages with the same links and with the same key phrase used within the text links, all pointing back at the same page within a web site. If you are worrying over the low traffic turn out of your web sites, even if they have relatively high page ranks, these Google Bombs will be an incredible and effective way of building you site traffic.

This strategy has two versions:

1. The first version can be run by websites on their own.

2. The second one can be used for humorous and malicious purposes.

In all likelihood, the Google Bombs may create the same effect for your website what affected George Bush when people bombed the phrase “MISERABLE FAILURE” and pointed all links to George Bush.

You know, as a fact, that when users key in the phrase, miserable failure, the search inevitably redirects you to the White House Website! What’s more, the users are even automatically redirected to the biography of George Bush.

How can Google Bombs become possible?

This Google SEO trick is very possible to happen and effectively benefit your site. Every SEO personage knows that Google does not only search the web page contents of the web sites. They also count how often a site is linked to and the link texts used.

Online community members affect the results of Google searches. Google Bombing trick will most likely be affected by these main criteria of Google in searching web sites. To take advantage of this, start linking your web sites to chosen locations.

Don’t you know that the Google’s search engine results can be manipulated? You just need a small group of users, like you, with web sites that link the link text you use in as few as 32 web pages. Well, now you do know.

If you are a marketer that represents a company-based web site, then you can also do this trick and gain advantages for your web site, and actual company, too. Your company’s affiliate program, introduced on your website can play up well. Have those affiliates and other related company’s link to you with identical text within the links.

Once you get enough, Google will be led to believe that your company’s web site is well recommended on a particular subject. You might even bag the top 1 ranking because of this tactic.

If you feel that your web site really needs a boost in its web traffic, then you might consider early on shifting strategies. By the time, September 2006 comes and Google introduces its Google Algorythms updates, full hilt, you will be ready.

Mary Murtha has BLS and M. Div degrees majoring in biblical studies and ethics. For more information about Google News [http://www.bestgoogleinfo.com/Articles/Google_News.php] and Google Search Appliance [http://www.bestgoogleinfo.com/Articles/Google_News.php] visit: Best Google Info [http://www.bestgoogleinfo.com]

Article Source: http://EzineArticles.com/?expert=Mary_Murtha

Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”

2. Everflux – what is that?

Some obscure “Glossary of SEO terms” (SEO = Search Engine Optimization) defines the Everflux as “An anomaly by which pages can quickly appear and then disappear in Google page rankings. Usually occurs to newly added webpages.”

Basically, Everflux refers to the constant change in Google’s Search Engine Results Pages (SERPs), while Google constantly scours the web looking for “minty fresh” content, changing their index accordingly.

In plain English, occasionally, ranks go up or down randomly, link popularity is completely lost, pages that have been indexed for years just vanish and are nowhere to be found in Google and other similar Outer Limits phenomena. Most people whose income depends proportionally on their potential customers’ ability to find them via a Google search, may think their business is destroyed, they are ruined, and I can clearly see why.

According to forums at Webmasterworld, the first sightings of the phenomenon took place in July 2002. Later that year, the following speculation on Everflux emerged: “Lastly, they could be working on the index, rolling indexes back, switching parts of the index, backing up parts of the index, rewriting some offending part of the index, deleting parts of an index – or a multitude of other actions or problems that only Google could know about.”

Legend has it that there is one ex-Google employee who goes by the name of Googleguy, who posts in related forums. He offered this explanation: “As we do a full crawl of the web, we find most of the sites from our fresh crawl and put them in our regular index. My advice on our fresh crawl is to view it as a nice “bonus” on top of Google’s deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety.”

Google introduced a “fresh crawl” process to make their results as relevant and as fresh as possible. It runs each day. The purpose of the daily fresh crawl is to update Web pages in the index that change regularly. This allows Google to provide results that are up-to-date with current events.

Google also does one major update per month, which generally begins anywhere from around the 19th or 20th of the month to approximately the 28th of the month. The update process continues for several days, with search results appearing to fluctuate as the update continues. Once the update has been completed, the new data migrates to google’s partner sites. The main reason for the fluctuation is that Google employs several sites that have to be synchronized (in popular terms). While this process takes place, search results might seem to jump and information might seem to disappear and re-appear. It is similar in concept with the idea of DNS propagation.

The regular monthly crawl takes place at different times for different web sites. The results of this crawl are generally reflected at the time of the following update.

For a number of months, beginning early Summer 2002, spidering of sites and changes have been observed to be going on all month, in between the regular monthly updates. This has come to be known as Everflux, and represents google’s continuing desire and efforts to keep their search relevant, of high quality, and “minty fresh.”

Everflux is another evolutionary step in the process of offering the most recent and relevant snapshot of the web to the public. Google is adding to their value as a search tool by giving their index some of the same qualities as what is being indexed. That is, the more fluid and adaptable an index of the web is, the more accurately it will be able to reflect the fluid and adaptable nature of the web.

These of you who analyze web logs probably notice that traffic surges for certain search terms on certain days. For example, say you create a page on the web (or as the younger generation refers to it these days – you make a blog entry) about a movie which is just coming out on DVD and the “fresh crawl” daily process visits your site and makes note of it. Because of its relevance in time (overly simplified: sort results by pagerank and date), your page climbs to the top of the SERPs for a few days. Eventually, though, the story falls off your homepage and is replaced by another story about another movie which is soon gobbled by Google’s robot. Meanwhile, the long-standing sites regarding that particular movie regain their dominant positions in the SERPs. This is Everflux in full action.

As I am writing this article, there are reports of a potentially calmer Everflux coming to a browser near you. Google has very recently performed an update to their software, dubbed “Jagger”. It appears that “Jagger” affected Everflux, but things started to slow down. It has been reported that the most interesting effect of “Jagger” on rankings has been diminishing the effect of reciprocal linking as a measure of popularity. It looks like “Jagger” has negated the hard work of thousands of website owners. The result is expensive linking campaigns that lead to high rankings and high revenues have plummeted. On the other hand, article submission seems to have come through the “Jagger” update apparently safe and sound. I believe this is happening because Google has put more emphasis on one way links.

The moral of the “Jagger” update story? Make sure that you do not follow the fads and the top new found ranking factors of the search engine algorithm. If you have all your eggs in one basket, I promise you, Google is sure to trip you up eventually. So, diversify your ranking efforts and generally, try to follow the very basic rules that webmasters have been hearing since the beginning of the web: design your website for users, not for Google and not for robots. Make sure every page has a unique title (you know, the tag), don’t put a google of keywords in the title, just one or a few that reflect the content of that page. Make sure every page has different content and different title. Most of us, myself included, get lazy or just copy and paste pages and forget to change the title – Google’s software sees all that and does not forgive. Make use of the old-fashioned tag, that is the “Header” tag. Google considers it to be polite to have paragraph headings. Don’t use images for titles, or anything text.

Google does not care about your images and does not consider a page full of images to be useful – they put a lot of emphasis on good old text. Use the description tag (read about Meta Tags if you don’t know what I’m talking about) and the keyword tags. Do not keyword-spam, do not use gateways, do not hide text (you know, white text on white background). Basically, play nice, a-la late 90s pure HTML websites. If all this is too complex, hire a SEO consultant at the very least. An analogy is the stock market. If you know what you’re doing, you know what you’re doing – basically, you follow the rules and play nice. If you don’t know what you’re doing, yes you can dabble, but most people have an adviser to avoid the ups and downs of the market shift. In the Google world, we call this shift Everflux.

3. Conclusion – don’t be scared of the big bad Everflux

Even if you don’t own and/or design and/or run your own website, it’s interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see how the exponential increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also interesting to see how the people at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.

Now if you do own, operate, design websites and if your paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is the main enemy of happiness as we know it. The advice we get from the most famous gurus (found in forums postings, of course) unanimously suggest the following: “don’t go hacking your pages to bits on account of Google’s Everflux.” In other words, it’s not something to freak out about, but it’s still something a well rounded webmaster should understand. As always, I believe that while you might not be able to control a process, your happiness will benefit dramatically from just the mere idea of understanding that process. If you can’t beat it, join it – in other words, learn how to understand it and live with it.

4. Conclusion – about Google

Someone should really write a book entitled The Hitchhiker’s Guide to Googling and start it with an excerpt from Google’s own “Information for Webmasters”
resource:

[...] “Don’t Panic.” Just do the normal things you should do:

1. Create a great site.

2. Submit your site to google on our “add url” form.

3. Get a link from the Open Directory Project or other directories (Yahoo, etc.).

4. Don’t panic if your site takes a little while to show up in google. Be patient, and start to look around the web–there’s lots of great advice about improving your site for users and search engines.

Hope this helps,

—
Andrei co-owns Bsleek – a company that specializes in web design, hosting, promotional items, printing, tradeshow displays, logos, CD presentations, SEO and more. Andrei has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and airspace engineering. He also consults for Trinity Investigations, a New York based PI firm.

—
Bsleek – Redefining cheap web hosting

Article Source: http://EzineArticles.com/?expert=Andrei_Smith

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ’stale’.

According to their patent filing Google records and scores the following web page changes to determine freshness.

·The frequency of all web page changes

·The actual amount of the change itself… whether it is a substantial change redundant or superfluous

·Changes in keyword distribution or density

·The actual number of new web pages that link to a web page

·The change or update of anchor text (the text that is used to link to a web page)

·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

·The length of the domain registration… is it greater than one year or less than one year?

·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.

·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!

·The stability of your host and their IP range… is your IP range associated with spam?

Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host’s integrity I recommend checking their mail server at http://www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of spam!

It’s no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

“Burst link growth may be a strong indicator of search engine spam”.

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.

·Links with a long-term life span may be more valuable than links with a short life span.

·The appearance and disappearance of a links over time.

·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.

·Anchor text over a given period of time for keyword consistency.

·Inbound links from fresh pages… might be considered more important than links from stale pages.

·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.

·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:

·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.

·The volume of searches over time is recorded and monitored for
increases.

·The information regarding a web page’s rankings are recorded and monitored for changes.

·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.

·The traffic to a web page is recorded and monitored for changes… like Alexa.

·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.

·Bookmarks and favorites could be monitored for both additions and deletions, and;

·The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

Article Source: http://EzineArticles.com/?expert=Lawrence_Deon

Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites.

For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.

Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.

If you’ve ever waited weeks or months to get your web pages found and indexed you’ll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.

Well that new way has just arrived in Google Sitemaps and it’s a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven’t heard of Blog and Ping it’s a means by which it’s possible to alert the search engines to crawl your new website content within a matter of hours.

If you’re a webmaster or website owner Google Sitemaps is something you
Can’t afford to ignore, even if you’re also using RSS and/or Blog and Ping

The reason you should start using Google Sitemaps is that it’s designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it’s not there primary purpose.

It works now, but like most things it’s becoming abused. Search Engines will find ways to combat the abuse as they’ve done with every other form of abuse that’s gone before.

Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.

You may also be thinking, don’t we already have web page meta tags that tell a search engine when to revisit a page. That’s true, but the search engine spider still has to find the new page first, before it can read the meta tag. Besides that meta tags are out of favour with many search engines especially Google, because of abuse.

If talk of search engine spiders leaves you confused, they’re nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages.

How often the search engine spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.

As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it’s taking their search spiders longer to crawl the web for new sites or updates to existing ones.

For the webmaster it’s taking longer and becoming more difficult to get web pages found and indexed by the search engines

If you can’t get web pages found and indexed by search engines, your pages will never be found in a search and you’ll get no visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps

Whilst still only in a beta phase while Google refines the process, it’s fully expected that this system, or one very similar, is here to stay.

Google Sitemaps is clearly a win-win situation

Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google’s crawlers to the exact pages.

Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google’s index for any webmaster that uses Google Sitemaps.

Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.

Without sitemaps a webmaster runs the risk of webpage’s being difficult to find by the search engine crawlers, or never being found at all.

Do I need Google Sitemaps if I already have sitemaps on my websites?

Google Sitemaps are different to conventional sitemaps because they’re only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that’s only of value to the search engine in a format they understand.

Creating Google Sitemaps in 5 steps

1. Create Google Sitemaps in a supported format ( see end of article )

2. Upload Google Sitemaps to your Web Hosting space

3. Register for a free Google Account if you don’t already have one

4. Login to your Google Sitemaps Account and submit the location of your sitemaps

5. Update your Sitemaps when your site changes and Resubmit it to Google

From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.

Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.

If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it’s free.

If you’re expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.

Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.

If your site has dynamic content or pages that aren’t easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes.

Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.

The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.

Google Sitemaps 7 Benefits You Can’t Ignore

1. Alert Google to Changes and Additions to your Website Anytime You Want

2. Your Website is crawled more Efficiently and Effectively

3. Web Pages are Categorized and Prioritized exactly How You Want

4. Speed up the process of New Website and New Web Page Discovery

5. No Waiting and Guessing to see when Spiders crawl your web pages

6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines

7. The Google Sitemaps service is Free

Exactly how to create a Google Sitemaps file to upload to your website is in the continuing part of this article in Google Sitemaps.

Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. It’s a No-Hype, No B.S approach from his own 5 year experience. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.

The continuing part of this article about creating Google Sitemaps is at Google Sitemaps

Article Source: http://EzineArticles.com/?expert=Tony_Simpson

Page Rank is the value provided by Google with a number from 0 up to 10, to each page of our website. This value indicates how important our web value compared to the others. The greater the value we get, the better are the results of searches on Search Engines. One of the determinants of the value of Page Rank calculation is the number of links that lead to web pages.

Alexa Rank is a value assigned by Alexa which is calculated based on the number of visits and page views on our website, from all the websites that install the alexa toolbar. Alexa value is smaller the better, because it shows the high traffic and page views are obtained by the website. Alexa Rank determining factor is the number of visits and page views are obtained by our website.

SEO stands for Search Engine Optimization. SEO can mean the effort or how to get the highest search results by using the keyword [keyword] in a particular search engine. One factor in SEO is the value of Page Rank of a website.

So, in my opinion, those three things [Page Rank, Alexa Rank and SEO] interrelated with each other.

The first is the Page Rank. How do we get a high Page Rank? In accordance with my experience, the point is that content is the king. Write setuatu needed people. Or are liked. Or something really be mastered. Make someone else read your writing and was amazed by it. Why? Because someone else could a ‘voluntary’ to link to the website / blog. Link is the main capital that will make your blog is considered ‘more important’ than the other blogs. The more other blogs link to your blog, especially if linked to by blogs with high Page Rank, it will be the higher the Page Rank you get.

The second is the Alexa Rank. Terms to Your Alexa Rank value the better is a high traffic towards your blog, and you get a high page view of this visitor. How can bring high traffic to our blog? So one must be mastered is the science of SEO. How do we make paper, indexed by search engines and occupy the top positions for keywords [keyword] you use. Make search engine automatically bring traffic to our blog. In addition, do not forget to display ’selling you’. As I did in the sidebar of this blog. There are 15 recent post I offer. Why not just 5? I am preparing to visitors and readers of this blog on various topics that ‘they may need’. And several times successfully. Proved, not a few visitors commented on more than one posting. That is, page view my blog quite high. I suspect, though this blog has not visited by thousands of people per day [my data around 200an unique visitor], but because the page numbers of his view quite high, then the value becomes Alexa Rank better.

And the last is SEO. How can we optimize the keywords that we use so that they can compete with the writings of others who use the same keywords! Based on what I learned from the Masters, one of the most influential in determining search rankings in the Search Engine Page Rank is the value we have. Well Loh!
As an illustration, when we want to write about specific keywords and analysis of competitors, who must consider is what blogs Page Rank who earn the number one in search engines. If the number 4 to the top and we are less than that, then we can slim possibility the beat blog. Why? Search engines will rank search results based on how important these pages in his eyes. PR 4 is considered 5 times more important than the Page Rank 3. Page Rank 5 is considered 25 times more important than the PR 3!

Would not it be all three relate to each other? Science SEO to get the best position in search engines need a Page Rank as a capital. With a good SEO is a high traffic we get, the value of our Alexa Rank better.

The Google Sandbox is an algorithmic filter designed by Google and implemented around March 2004 with the purpose of weeding out spam sites by placing all new websites under quarantine for a period of assessment.

How Does The Google Sandbox Affect Your New Site?

Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites.
The general consensus in seo (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.

Who Goes Into The Sandbox?

Google is a non-discriminatory organization–well anyway at least as far as the Google sandbox is concerned–so all and sundry are equally invited to the sandbox party.

How Long Will Your Website Remain In The Google Sandbox?

As far as Google is concerned not all sandbox invites are equal. Certain factors will determine the length of your stay in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer.
If you think about it, this approach makes sense. Most spam sites have one goal…to make as much money as quickly as possible. So accordingly the average spam site will target big profit keywords which naturally tend to be more competitive.

Following this thinking, if your website focuses on keywords and markets that are not very competitive, your stay in the Google sandbox will be considerably shorter.

It appears though that, irrespective of factors such as good on-page optimization, incoming backlinks and original content, the average duration in the Google sandbox is 3 months.

How D’You Know You’re A Bona Fide Guest To The Google Sandbox Party?

They are a finicky lot those Google folk. They don’t want just anyone at their Get-Togethers! So they employ a posse of mean looking bouncers to ensure you’re not some pesky gate crasher! These bouncers check thoroughly to make sure you actually have the proper credentials required for Google Sandbox bash. Such credentials include:

* New Website

* Having good Google page rank (PR) but ranking poorly for primary keywords

* Having good number of inbound links yet ranking poorly for primary targeted keywords

* Having good homepage page rank but zero PR for your inner pages

* Having page rank but are still not indexed by Google

Things To Do While Frolicking In The Google Sandbox

Like most other situations in life, here you have a number of choices.

You can sulk, fret, stamp your feet and moan and groan that the Google sandbox party sucks

…or you can get into the swing of things and utilize your time effectively:

* Go ahead and add quality content to your fledgling site.

* Work on increasing the number of inbound links (quality links not just any ole link)

* Tweak and improve the search engine optimization quality of your site

* Write articles

The list of things to do while sweating and grinding at the Google sandbox getdown is limitless.

The purpose of doing these things is that by the time you’re released from the Google sandbox, your website will rank much better for those competitive keywords you’re targeting and will have better SERP (search engine rank pages) listings than your competitor’s site with similar characteristics…

…because instead of doing what you did, the owner spent the time bemoaning and lamenting the fact that their site had been hijacked by those tricky Google folk.

Shorten Your Stay In The Google Sandbox

Okay no one can deny it…those Google guys sure can throw one heck of a party! And so they should! If you’ve got that kinda cash and can’t throw a decent bash…well you get the picture.

But let’s be honest…who in their right mind wants to stay in the Google sandbox forever?

Question is… is it possible to cut short the time spent frolicking in the golden crystal of Googleland’s sandbox?

One cannot say with absolute certainty (after all, a lot of seo speculation is just that…informed speculation) because, in the same way that Coke doesn’t go out of its way to divulge the secret ingredients of its formula, neither does Google fully spill the beans on its algorithm.

However doing the following has been observed to shorten a site’s duration in the Google sandbox:

* Register your domain name for more than one year (spam sites are rarely registered for longer than a year)

* Upload your site for live viewing as soon as possible even if it isn’t ready for prime time (content-wise). Tweak the content later on or on-the-fly. The logic here is that the spiders will crawl your site sooner. An added bonus is that as your perfect and change your content it will register positively to the search engines as constantly changing content (think blog).

* Maintain good-practice seo-linking campaigns . By doing this you will be killing two birds with the same stone. You see seo community speculation has it that Google has another filter in place to dampen the effect of newly acquired links. The thinking here is that the new inbound links are not allotted full value immediately, in an effort to counter the habit of buying links and other link purchasing schemes. So if you started your acquisition of quality links while your site was still in the Google sandbox, by the time its paroled, you’d have drastically reduced the so-called new-links dampening factor.

Start Your Quality Links Campaign

Ba Kiwanuka runs http://www.internetbusinessmart.com

Article Source: http://EzineArticles.com/?expert=Ba_Kiwanuka

To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, let’s say you do a Google search for the keyword phrase “webkinz dollar store”, and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of Google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.

For those concerned about SEO.

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (Google), by the search (Google) and for the search (Google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google’s stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a Google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One AdWords: Ok so interested parties can shop for keywords from the keyword store.

One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.

Conclusion.
What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for Google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new Google theory.

14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo

I believe, if internet marketing had a generic signature line, it would read, “try this at home”. And you don’t even need an expert license to build an affiliate empire. All you need is experience and more experience.

Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.

For more useful resources and information subscribe to my website AffiliateHow.com
For my reviews on ebook, book, software, console, gadgets, camera, phone, web hosting and popular items, visit AmpleReview.com

“Statutory Warning”

Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.

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For better or worst, Google has permeated into almost every aspect
of our everyday life. Being Googled is now a common expression and
an act carried out by millions of users around the world each day.
New Google products and services are coming on stream at a frightening
pace, further increasing Google’s impact on our lives.

Despite this dominating presence, many people still don’t realize
Google offers some excellent free marketing tools for marketers
and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to promote their sites or
products online. Useful tools that will make your promotions
easier and much more profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the webmaster.
Google Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what it does
once it enters your site. You can monitor up to three sites
for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

LINK http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

LINK https://www.google.com/webmasters/sitemaps/docs/en/about.html

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

LINK http://www.google.com/alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

LINK http://froogle.google.com/

5. Google Checkout

Not exactly free but for those marketers who use AdWords
— for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

LINK https://checkout.google.com/

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

LINK http://www.blogger.com/

7. Google Toolbar – Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

LINK http://toolbar.google.com/T4/enterprise/

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

LINK http://groups.google.com/

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

LINK https://www.google.com/adsense/

10. Google Writely

A recent addition to Google’s stable of free products.
Writely is a full featured online writing editor with
spellcheck and great collaborating features. It also
lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time — the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

LINK http://www.writely.com

Honorable Mention – Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

LINK http://www.google.com/trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

…
The author is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools Everyone is profiting from Google, why not you? Click here: Google Cash File Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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