Everyone is aware that every month, there are changes made in the search positioning rankings. In fact, everyone is hanging around anxiously and excitedly over how their web site would fare against thousands of competitions for a high Google ranking.

These changes, everyone knows, are also the result of the latest update in the Google Algorythms. The changes in Google’s algorythm affect the customer web sites or those websites indexed in Google. This latest Google news on the Algorythm change ensues by MVI marketing support team.

In connection with this, MVI tweak client sites to take the opportunity of the new Google algoythms. The changes determine the new site rank positioning of the web sites.

However, because Google control the Algorythms in the ranking, they also have control of its results and easily sidle up their clients into top ranks.

Google indeed has control of the Algorythm and is decisive on the web sites’ ranking in their database. Free services or charge-nothing site listing often do whatever they wish. Google is quite an expert in this kind of subtle “manipulation.” In addition, they will not deny this to people in the SEO arena.

The latest Google Scoop

You might feel that Google guards their Algorythm updates secretly and you will not know them until Google loads them up at the target month. Now, SEO people, out there, here are some of the Google SEO updates you will come to expect in September 2006! Check them out!

Google SEO’s focus for the new algorythm in September 2006 is solely based on links. Its main goal is to drive on how Google uses links.

Before long, September will be along and this scoop comes from the Google information to their staff on how to understand the necessary Google algorythm changes to be done so that they can react immediately once the changes are done.

Google Bombing – recent Google algorythm strategy

The most recent strategy introduced on September is the “Google Bombing. It will result into having a multitude of web pages with the same links and with the same key phrase used within the text links, all pointing back at the same page within a web site. If you are worrying over the low traffic turn out of your web sites, even if they have relatively high page ranks, these Google Bombs will be an incredible and effective way of building you site traffic.

This strategy has two versions:

1. The first version can be run by websites on their own.

2. The second one can be used for humorous and malicious purposes.

In all likelihood, the Google Bombs may create the same effect for your website what affected George Bush when people bombed the phrase “MISERABLE FAILURE” and pointed all links to George Bush.

You know, as a fact, that when users key in the phrase, miserable failure, the search inevitably redirects you to the White House Website! What’s more, the users are even automatically redirected to the biography of George Bush.

How can Google Bombs become possible?

This Google SEO trick is very possible to happen and effectively benefit your site. Every SEO personage knows that Google does not only search the web page contents of the web sites. They also count how often a site is linked to and the link texts used.

Online community members affect the results of Google searches. Google Bombing trick will most likely be affected by these main criteria of Google in searching web sites. To take advantage of this, start linking your web sites to chosen locations.

Don’t you know that the Google’s search engine results can be manipulated? You just need a small group of users, like you, with web sites that link the link text you use in as few as 32 web pages. Well, now you do know.

If you are a marketer that represents a company-based web site, then you can also do this trick and gain advantages for your web site, and actual company, too. Your company’s affiliate program, introduced on your website can play up well. Have those affiliates and other related company’s link to you with identical text within the links.

Once you get enough, Google will be led to believe that your company’s web site is well recommended on a particular subject. You might even bag the top 1 ranking because of this tactic.

If you feel that your web site really needs a boost in its web traffic, then you might consider early on shifting strategies. By the time, September 2006 comes and Google introduces its Google Algorythms updates, full hilt, you will be ready.

Mary Murtha has BLS and M. Div degrees majoring in biblical studies and ethics. For more information about Google News [http://www.bestgoogleinfo.com/Articles/Google_News.php] and Google Search Appliance [http://www.bestgoogleinfo.com/Articles/Google_News.php] visit: Best Google Info [http://www.bestgoogleinfo.com]

Article Source: http://EzineArticles.com/?expert=Mary_Murtha

Google seems destined to dominate the web (aka Shades of
Big Brother) for years to come… keeping a close eye
on all our Internet activity with large databases
tracking our every (abiet aggregate) move. Since privacy
has become an antiqued and obsolete word in our ever
increasing public world, this can be very disconcerting.
And it is not just the web, Google is branching out in
so many directions, it will play a major role in our
daily lives off-line as well as online.

Regardless of whether you love or hate Google, you must
not ignore the importance it will play in the success of
your website or sites. As a webmaster you must take full
advantage of what Google offers or face an uphill battle.
As an online marketer it would be just as unwise not to
explore all avenues of this gentle giant.

Years ago, I joined the Google Adsense program where
webmasters place the targeted Adsense advertising code
on their webpages in order to receive a small share of the
advertising revenue. It changed forever how I viewed Google.

As a struggling webmaster and marketer, I have to admit,
receiving those Monthly commission checks from Google
was a Godsend. They still are. Acquiring a high PageRank
and receiving all that free targeted Google traffic is an
even greater Godsend. It has put my sites in the black and
keeps them producing revenue, month after month.

Google presents a legitimate way of monetising your site
or sites. It gives you a monthly cash flow that covers your
hosting fees and provides you with a monthly income from
your sites. It can be a great starting point for anyone wishing
to earn an online income. Google must be explored and utilized
to give you this monthly income.

Regular readers will know I like to keep things simple, as
simple as possible.

So lets put to one side the very complicated and risky
endeavor of using Google Adwords advertising to bring
targeted traffic to your site for this usually takes some
training and skill to get right. In other words, you have
to know exactly what you’re doing or you may lose a lot
of money. However, if you want to learn more about this
advanced Google profit system, the best resource is still
Chris Carpenter’s Google Cash.

But for now, lets keep things real simple. I always take the
simplest route where possible.

Google Cash File

I keep a very popular page on my site called Google Cash File
– it explains my simple methods of working Google to bring
in a monthly income. Just simple steps you can take to earn
money from Google. You can find the link to this Google page
in the Resource Box below. Granted, you can spend money
on info products and software but you don’t have to, I started
with all free information and worked my way up. As I earned more
income, I invested some of it in good software like Brad Callen’s
Keyword Elite… but again, you can use all free programs
and resources to earn money from Google.

Here are four revenue sources from Google that I use:

Google Adsense I use Google Adsense code on all my webpages…
visitors click on these targeted Adsense ads and I earn a small
percentage of the ad revenue.

I also earn by marketing three Google Referral Products through
the Adsense program:

Adsense Referral I get $100 for each referral I make to Google,
as long as that referral joins Adsense and earns at least $100.

Google Firefox Bar I earn $1 for each referral that downloads
the Firefox Browser and then uses the Google Search Bar. Might not
sound like much, but this quickly adds up.

Adwords Referral Google will pay me $20 for each Adwords
referral that spends $100 on Adwords advertising within 90 days.
Another good revenue stream.

If you have a popular site and promote these three Google
referral products along with the Adsense code, you will be
surprised at how much extra income you can earn each month.
Granted, Google is no way as generous as most of my other affiliate
programs I promote with my sites but Google is an Easy Sell!
People trust Google, people respect Google, but more importantly
– people like using anything Google. This factor simply means
more money for you if you take full advantage of Google’s referral
products.

In the resource box below you will find a link to a page
where I have listed all the techniques and methods I use to put
Google products on my pages to earn that monthly income.
Again, these are very simple steps you can take to make Google
pay you each month… so what’s keeping you from turning that
Big Brother into a wealthy Uncle (aka Cash Cow) who sends you a
generous allowance each month. It doesn’t get any easier than this.

Everyone is profiting for Google, find out how you can too! Click here: Google Cash File Copyright © 2006 Titus Hoskins. Get a Free Desktop Calendar & Planner. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

It has became a virtual cash-cow for those who have
mastered Google with their marketing techniques.
They know a number one spot for a competitive keyword
or keyword phrase in Google will usually prove very
lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest,
seasoned webmasters also know getting a top placement in
Google will usually bring more traffic than a top placement
in MSN or Yahoo combined! Getting a number one spot in
Google for a popular keyword can prove very lucrative,
earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and
keywords for Google if they want to turn a healthy profit.
Optimizing your webpages for Google is a complete industry
in itself, what you really have to keep in mind, besides
on-page optimization like keyword density, mega tags, etc.
is that Google places a great amount of weight on off-page
links and anchor text.

Google ranks all webpages on the Internet by a scale
of PR0 to PR10, higher is better. One-way links from
high PR sites related to your keyword or website theme
is highly valued and will usually move your site up on
the SERPs (Search Engine Return Pages). This is the major
factor why ‘article marketing’ is all the rage and why
articles are great building blocks for getting top
keywords and consequently extremely important for
earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top
keyword listings in Google. But in my opinion, one of
the best experts on the net for website SEO is Brad
Callen. His ‘SEO Elite’ is top quality SEO software and
his soon to be released ‘Keyword Elite’ will greatly
impact how keywords are used by webmasters and
marketers.

Once you have gained significant traffic, you can use
Google AdSense to earn revenue from your site or blog.
Google AdSense lets webmasters and bloggers earn
advertising revenue by placing the AdSense code on
their sites. These can be text links, images, or banners.
These AdSense ads will be directly related to your
page’s keywords. Top or highest paying keywords will
naturally return more revenue. AdSense ads are
extremely targeted and is an effective way of
earning money from your site. Learn more:
https://www.google.com/adsense

One of the undisputed top experts on using Google
AdSense is Joel Comm. A seasoned marketer who has
created some well informed products on Adsense — mainly
his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you
can buy your way onto Google’s first page results by
using Google AdWords. This is the popular Pay-Per-Click
advertising system offered by Google. Perfecting the
AdWord system is an art form in itself; do it right and
you can create very lucrative cash streams. Do it wrong,
and you can create your very own personal money pits!
https://adwords.google.com/select

Therefore, it is strongly advised that you learn more
about AdWords before you risk your hard earned cash.
One of the best sources for Google AdWords is still
Perry Marshall’s excellent ebook ‘The Definitive Guide
to Google AdWords’. It will give you all the basics on
Google AdWords.

Just about everyone knows about Google’s two popular
programs AdWords and AdSense, but there are other ways
marketers can earn money promoting Google products or
services. Google has started to list products that an
affiliate can promote through the AdSense program. You
can earn money by promoting the Firefox browser with
the Google search box and you can also promote Google’s
AdSense program to other webmasters and earn money by
referring new users.

The next logical step for Google is to offer more
products through its AdSense affiliate program. Many
seasoned marketers are promoting Google’s AdSense, it
would be counterproductive for Google not to take
advantage and offer other products/services through
this marketing system. Its own products or other
closely related third party products. Many marketers
would gladly promote products under the Google banner
mainly because any Google branded product would be an
easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before
they send you a check. Getting a check from Google is
somewhat special, no matter what the amount, show your
family and friends a check from Google and their eyes
will pop open! If you’re an online marketer you may get
quite a few larger checks from different online companies
but nothing will get you the respect a Google check does.
Just goes to show how much Google has permeated into our
everyday lives.

Not that you need it, but it’s just another reason to
start earning money for Google. Try some of the programs
listed above and you will be smiling all the way to… now,
where the heck is that Google Bank?

……
Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Fellow webmasters will recognize my slight desperation,
my total sense of unease when Google dances. It all has to
do with pre-conditioning, psych majors will know this,
I am well conditioned to react. I have been burnt horribly
by Google dances in the past so my panic is almost palatable.
Forget Pavlov’s dog, when Google dances, webmasters like
me salivates.

And Google is really dancing this time, Jagger has nothing
on this baby. Nobody dances like Google, even puts Seinfeld’s
Elaine to shame. And if you’re new to the webmaster’s favorite
folly, a Google dance happens with Google adjusts its ranking
algorithm, causing a ripple effect and adjustments in the
rankings of keywords. Sites move up or down. Previous major
Google dances have been called Florida, Austin, Bourbon…

When Google dances, webmasters sweat bullets. And it’s not
all in their heads. It’s not psychosomatic. Horror stories abound,
about honest hard working webmasters (not a black hat to be seen)
suddenly waking up to find their site or sites gone from Google.
Thousands of daily visitors/customers to their site vanish
in an algorithmic fog overnight. Swift. Brutal. Painful.

Gone, top ranking keywords nowhere to be seen. Gone, visitors,
visitors, visitors. Gone, sales, sales, sales…

More times than not, the sites come back or regain their
positions (rankings for popular keywords — for the totally
uninitiated, keywords or keyword phrases are what people type
into search engines to find what they’re looking for), keywords
are the conerstones of the whole Internet. Without them, the
Internet as we know it, would not work.

Mastering Google means mastering your site’s keywords or phrases.
Get a top ten SERPs ranking for your keywords and changes are
very good you will have a successful site. Webmasters work
for years getting their site’s keywords up into the
top keyword ranking spots. Countless fortunes have been made
by those who have mastered the game. Countless fortunes have
tumbled when Google dances.

Of course, the sensible thing to do is for all webmasters
to unite and bring Google down a peg or two. At least in our
own minds, if not in the real world. Don’t place so much
importance on Google. Yes, it’s very important, but snap out
of it. The more webmasters whine and moan about Google’s
erratic dances, algorithm and rankings – the more power we are
giving Google.

Why is Google still so important to webmasters? MSN and Yahoo
are gaining ground but Google is still the top dog and here’s
why: As far as the search engine market goes, whether it’s
wearing a halo or a cursor, Google is still the only game in town.
According to Alexa, a company that tracks web traffic, the top
three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google. However,
when you compare where people go on these sites: search.yahoo.com
accounts for only 9% of Yahoo’s traffic and search.msn.com only
7% of MSN’s total traffic; whereas most of Google’s traffic is
search traffic. This is a big distinction.

Once burnt, twice shy. Years ago, the Florida Update totally wiped
my site from the Google Radar. Hence my total apprehension
when one of these dances comes along. I wanted my site to survive
the next Google dance so I put some simple strategies into place that
would hopefully help me weather this and future Google dances.
Strategies that you might also find helpful to fight your
own private battle with Google.

Here’s what I did and what you can also do:

Find A Good SEO Expert

Find a good SEO expert and have him or her in your corner.
I found Brad Callen. One of a very few people who truly
understands Google and knows how it works. I learned much
of what makes Google really tick from Brad. I advise you to
find or hire a SEO expert like Brad to help you out with your
site or sites. Just the fact of having a SEO expert in your
corner makes handling Google a little bit easier.

Link Only To Safe Sites

One of the simplest ways to keep on the good side
of Google is to make sure all links on your site
link only to sites that have a PR4 or over.
Don’t link to bad neighborhoods, avoid linkfarms like
the avian flu.

One Keyword To A Page

The major mistake most webmasters make – they don’t
focus on one keyword phrase per page. Try to keep
your pages separate, write on one or two closely
related keyword phrases for each webpage and you
will see a big improvement from Google. Don’t keyword
spam but sprinkle your keyword phrase and variations
of it throughout your copy.

RSS To The Rescue

Creating an RSS feed and Blog for your site’s major keywords
is as simply as starting a free blog with Blogger.com
(owned by Google), it can be done in a few minutes.

I favor using Blogger because it now has the Google Blog search
bar at the top. Blog search will bring in a lot of traffic and
your content is instantly indexed in Google. What more can you
ask for. Whatever you do, don’t underestimate RSS, it’s going
to play a major role in the Internet of the near future. Especially
when Microsoft comes out with its Longhorn browser which will
be RSS empowered.

Embrace Article Marketing

If you can string two sentences together start writing articles
on the major keywords or topics of your site. Place your
links in the resource box of your articles and submit them
to online article directories like EzineArticles.com or
buzzle.com. Write helpful ‘how-to’ articles and other
webmasters will place your articles on their sites and
you will get an ambundance of one-way links back to your
site. Google loves these kinds of links and since the
sites picking up your articles will all be related to
your site’s topic, these will be relevant links.

Customer/Visitor Focused Content

Besides high PR links to your sites, Google also loves
content. Write unique content that’s related to your
site’s topic and write a lot of it. It’s the main reason
anyone bothers to come to your site in the first place,
so make sure you have good original content. Add high
quality articles from sources you respect and your
visitors will have another reason to visit your site.

Keep saying to yourself: content is king, content is
king. Make sure you put that belief into practice and
Google will reward you nicely. Well, maybe. Nine times
out of ten.

Actually, this time my site jumped to PR5 and my Google
backlinks went up. Also some of my keywords are up but
most have stayed the same. Overall, my traffic from
Google remains the same which is very worrisome, if
I moved up to PR5 — my traffic should theoretically rise
also. I saw a dramatic rise in traffic when my site
went to PR4.

Such are the little puzzling mine-fields, whether intentionally
or not (I can’t believe anyone could be this sadistic!) Google
throws every webmaster’s way. Over time, if you let it
get to you, it will drive you stark raving bonkers.
Especially, if you are seriously building an income, lifestyle
and well-being around the Internet and by default Google.

For every webmaster, Google is a never ending endurance
race of strategies, positioning and planning. Keeping
one step ahead of this search engine while keeping
your eyes peeled for the men in white, is a never ending
struggle. One every webmaster must fight and win on their
own terms. Follow the simple steps above, and you will be
better prepared for the next Google dance.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ’stale’.

According to their patent filing Google records and scores the following web page changes to determine freshness.

·The frequency of all web page changes

·The actual amount of the change itself… whether it is a substantial change redundant or superfluous

·Changes in keyword distribution or density

·The actual number of new web pages that link to a web page

·The change or update of anchor text (the text that is used to link to a web page)

·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

·The length of the domain registration… is it greater than one year or less than one year?

·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.

·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!

·The stability of your host and their IP range… is your IP range associated with spam?

Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host’s integrity I recommend checking their mail server at http://www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of spam!

It’s no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

“Burst link growth may be a strong indicator of search engine spam”.

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.

·Links with a long-term life span may be more valuable than links with a short life span.

·The appearance and disappearance of a links over time.

·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.

·Anchor text over a given period of time for keyword consistency.

·Inbound links from fresh pages… might be considered more important than links from stale pages.

·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.

·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:

·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.

·The volume of searches over time is recorded and monitored for
increases.

·The information regarding a web page’s rankings are recorded and monitored for changes.

·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.

·The traffic to a web page is recorded and monitored for changes… like Alexa.

·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.

·Bookmarks and favorites could be monitored for both additions and deletions, and;

·The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

Article Source: http://EzineArticles.com/?expert=Lawrence_Deon

Search Engine has an agent program commonly known as a web crawler / web spider / web robots, etc.. This crawler duty to seek and to index (save / collect information) millions of websites with automatic and structured (such as a web domain, title, keywords, description, content, etc.) into the database. He said, each could crawler to index more than 3 billion its website per month (howr big its database). Crawler from each search engine has a capability / sophistication different, he said crawlernya quick google and most sophisticated in to index the web. But there are some search engines that have the same crawler. Do not ask in detail the workings of the sophistication of search engines and crawlers because it was a secret search engine we can only guess in general

SEO (Search Engine Optimization) is itself a concept or strategy or how to maximize / optimize the existence of our website to search engines which search engines are expected to become the largest source of visitors to bring in a constant or it increases each time. For example a website optimized for search engines, the website we’re talking about “peanut”, when someone searches for the keyword “peanut” in a search engine, then our website will always appear on the first page or second page search engine because the topic of our website its relevant keywords (but may also to some of our web page will always appear in some page of that search engines).

As the ultimate goal of SEO itself is a ranking (especially google pagerank), which defines the popularity ranking of a website for a keyword / topic, or sometimes also describe the quality of SERP (Search Engine Results Page) and SEO is expected to be one part to maximize the business and marketing on the internet. Lots of SEO concepts or strategies such as backlinks, anchor, metatag, permalink, etc. (meaning here is a reply to a spam target keywords).

That’s a little general description of the SEO and Search Engine itself. “Many roads lead to Rome” also applies in the SEO (but there is no shortcut for SEO success). I myself do not practice it. Hopefully the above explanation can give some benefits for friends who do not understand.

It is intended to give average people and internet newbie’s the ability to create a website via a free and easy to use tool. Blogs became main stream over a year ago and proved to be so easy to use, that virtually anybody was able to start one and publish content without the need to take some internet 101 or Web Development classes.

Google Pages is geared toward the same audience. The difference between Blogs and Google Pages is, that Blogs are meant to be a “Journal” to publish recent News and Events and not permanent content such as a Family History or “About Me” pages. Google Pages tries to fulfill this need.

The high demand for the new Service forced Google to disable the creation of new Google Pages accounts only a short time after they announced it. New Accounts are only available by invitation only.

I got an invitation last week and started playing around with the new Service to find out how far it developed, what you can do with it and what not. This article is a brief review of the current features and shortcomings of the service. You can visit my Google Pages Test Pages at http://carsten.cumbrowski.googlepages.com to get an Idea how Pages created by this new Service can look like.

The Basic Layout

The first choice the user has to make is which of the 4 pre-defined Layouts and 41 pre-defined Designs he wants to use for his pages. There is no option to change a design or layout to custom needs which really limit the possibilities to create unique looking pages severely.

The Google Pages Team did obviously not study how Blogger is solving this problem in an elegant way by providing the selection of templates with the ability to tweak it afterwards by more experienced users. Blogger is also owned by Google. I recommend that the Google Pages Team meets with the Blogger Team to discuss synergies and learn from the years of experiences the Blogger Team already has with this problem.

The WYSIWYG Editor

The intuitive WYSIWYG Editor is overall very easy to use, but rather limited in options. Only 6 Fonts are available: Arial, Verdana,Times New Roman, Courier New, Georgia and Trebuchet; 4 Font Sizes: small, normal, large and huge; 70 fix Colors; H1, H2 and H3 Head Lines; Unsorted List (ul); Bold or Italic font formatting (no underline, superscript or strike through); Link to other Page, File, Email or External Link; Alignment of Content: left, right and center; Image (must be uploaded) with 4 fix size options: small, medium, large and original size.

There is the option to edit the HTML Code which you need to fall back to when it comes to creating “Tables” or using additional HTML Syntax not provided by the Editor like “hr”, sorted list, the mentioned font formatting or specific colors not available in the list of the 70 predefined ones.

What I also miss is a simple build-in spell checker. The Google Toolbar has one build-in and there are various free solutions out there as well, such as the Lingucomponent Project from Open Office (http://lingucomponent.openoffice.org).

The Page and Image Management

The Management of the individual Pages is easy. Google Pages refers to Pages by what you use in the predefined “Title” area of a page. So far so good, but there is an issue when it comes to the Page Name used for the URL. The Initial Title specified for a new Page is used for the Page “File name” and can not be changed afterwards.

The Google Pages URL Syntax is http://username.googlepages.com/pagename. Make sure that you give a new Page a title that reflects the wanted “File Name” and change the Title of the Page to its real Title afterwards. The Inability to rename a Page renders the “copy page” feature more or less obsolete. The copy of the original page is simply named “originalpagefilenameX” with X being a number starting with 2 for the first copy.

Accessing the uploaded Images and deleting them is simple. The user must be careful though, because there is no indicator if an Image is used in a “published” = live page or not. Deleting a used image creates a broken Image on the public site.

“Static” Content is not an option

If you would like to have the same content for certain areas on all your pages, such as a Footer or Main Navigation you have a problem which can only be solved by cumbersome manual labor.

You can not incorporate anything to your Site Template. This means that you have to recreate the static content for every page manually. If something changes, you have no choice but must update every single page of your site manually one by one.

This is a major shortcoming that practically causes users to be inconsistent with the overall look and usability of their site.

No JavaScript or iFrames

JavaScript and iFrames are forbidden to be used in your Pages. If you add the Code manually, it’s getting removed by the Page Creator automatically. This includes inline and external JavaScript

This means, that you can not add most of the common types of Advertisement to your pages to monetize the site including Google AdSense Ads, Amazon Product Ads, Linkshare DRMs or Chitika Ads.

You can also not use any JavaScript to improve site usability.

General Tools are simply absent

Google Pages does not offer any type of tools to extend the features of the site beyond a small collection of static HTML Pages with a little bit of content.

The ability to place AdSense Ads on those Pages should be of high interest by Google since it allows them to increase their Advertising Revenue. Any build in function to place AdSense Ads somewhere into Google Pages is not in sight anywhere. I assume that this will be coming at one point because Google Pages is simply perfect for Google AdSense.

The ability to create any type of Forms or in general ANY interactive content does not exist, which severely limits the use of Google Pages. This is something the Google Pages team should work on.

Providing features like a contact form that integrates with Google GMail, the publishing of Feeds from Google Reader or the Integration of Google Maps and Google News would be perfect for Google Pages. Google Analytics can’t be added to the Pages as well.

Indexing of Google Pages by Google Search

What I haven’t found out yet, is if Google automatically adds Google Pages to the content to be crawled by its Web Crawler or not. A Search in the Google (http://www.google.com/search?q=site%3Agooglepages.com) Index reveals that over 46,000 Google pages were already indexed and added to Google’s Search Index as of today. This tends me to believe that the pages are in fact automatically crawled by Google.

Conclusion

Google Pages is surely for a good reason still in Beta Status and will probably remain in that Status for quite a while. The existing features have a lot of flaws and also a lot of very important features are missing all together.

Google Pages does also not interface with any other existing Google Service although Google Pages is a perfect candidate to exploit and showcase a wide variety of existing Google Services (live and beta ones). Google has still a long way to go with this service to provide a useful tool for the general public.

I see its use today as a place where you can create some static pages with content to link to from your blog at Blogger or other Blogging Services. It is certainly not enough for most people to create their complete Homepage/Presence on the Internet via Google Pages.

It might also be an alternative for some Geocities Users since Google Pages does not show any 3rd Part advertisement anywhere on the pages.

About the Author Carsten Cumbrowski is a professional Web Developer with years of experiences in creating enterprise Web Solutions. He has also over 5 years of experience in Internet Marketing.

Article Source: http://EzineArticles.com/?expert=Carsten_Cumbrowski

The following items will explain some important things to consider prior to submitting your data feeds. If you apply these, you will be sure to bring more success from your Google Base data feed submissions.

What is Google Base?

Google Base is a place where you can easily submit all types of online and offline content. The items you submit can include labels and attributes that help describe what you’re uploading so people can easily locate your items.

Attributes are words or phrases that help describe the characteristics and qualities of your items. For any given attribute you may enter multiple values separated by commas. Labels are any keywords or phrases – such as recipe, event, or product – that can be used to classify or describe your item.

Google Base Data Becomes other Google Data

The items you submit to Google Base will be included in the Base directory and depending on your items relevance, can automatically be posted in such places like the Google search engine, Froogle, Google Maps and more. This is an important thing to understand because the quality of the data you submit will not only affect your results in Google Base, but in these other areas of Google as well.

For example, if you submit a real estate property listing to Google Base, the property listing information will eventually be added into the Google search index.

Utilize Google Base Custom Attributes to Optimize your Feeds

The Google Base data feed allows you to specify your own custom attributes. Custom attributes allow you to include additional information about your items. You can include an unlimited number of custom attributes in your tab-delimited bulk upload file.

Why is this important? Well like I said before, depending on your items relevance they will automatically be included in such places like the Google search engine, Froogle, Google Maps and more.

By defining custom attributes for your items, you will be in fact optimizing your feeds for success because you will be providing more detailed information about your data. By providing more detailed information to Google, they will have more information about your items and when someone searches in Google Base, Google or Froogle, your items will have a greater opportunity of being discovered.

More relative content will equal more quality traffic…it’s that simple.

Also, considering many people who upload their data feeds to Google Base do not use the custom attributes feature, you will gain a significant competitive advantage over your competition because your feeds will be more optimized for success than the rest of your competition.

Automate your Google Base Data Feeds

Another way to gain a substantial competitive advantage over your competition is to completely automate your Google Base data feeds. By automating your feeds, you will be sure that the information uploaded to Google Base is 100% up-to-date and completely accurate.

The best way to automate your Google Base data feed is to connect it directly with your database and have a process pull the most recent data once a day and submit a new bulk upload to Google Base on a frequent basis. Many companies claim to automate your data feeds but the only company I’ve found that completely automates the process is Hudson Horizons. They will setup a process to connect to your database on a daily basis, compile the most recent data, create your new bulk upload, and submit the data feed to Google Base three times a week.

The process takes about 1 day to setup but after that it’s 100% seamless and automated. All you have to do is sit back, relax and watch your sales come in. There is a small $15 per month fee for them to automate your Google Base data feed submissions.

I hope you will find the above information to be beneficial to the success of your business. Google Base is a great resource to help distribute and share information with others that you would not otherwise know how to reach. With Google Base, your information is almost instantly added and viewable by people searching for your items. Remember to follow the above information and you will be sure to increase the success of your Google Base data feeds.

At Hudson Horizons, we provide automated product submission to Froogle for only $15 / month. We submit your products three times a week to Froogle to ensure that they are always included in the search results.

Click here to have your products automatically submitted today.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be “The New Light for e-Business.”

By offering new, innovative and extremely competitive products and solutions to our clients, we provide better ways to run and operate their business online.

Article Source: http://EzineArticles.com/?expert=Daryl_H._Bryant

So, if you are like me when I first heard about Friend Connect in May of 08, I thought Google, why don’t you stay out of my territory. You don’t belong here and I do not install every widget piece of junk on my site.

Then I dug deeper, and deeper yet. Then I started to see where this was going, and then it really got deep. The Google Friend Connect widget is just the beginning of something much larger and what comes next blows most away.

GFC: Poster boy for Google Social Networking

Google Friend Connect is just the pretty face of a much larger application that should be called Google Social Networking. Here it is in a nutshell.

There are five major pieces to Google’s social features.

* GFC
* Google Reader
* Gmail
* Google profiles
* Your shared items

Here is what Happens in Google Friend Connect:

You join a blog thru the Google Friend Connect widget.

When you do this the RSS feed should be added to your Google Reader.

Then you can add other members showing in the Google Friend Connect widget as friends by clicking their avatar as they can yours.

When they accept your friend request (become mutual friends) you both appear in each others Gmail contacts and Gchat if you wish. You don’t get some interface that masquerades as email like Facebook’s inbox. You get a real email address that you and your new friend uses everyday to log into sites to use GFC.

Why are real email addresses important? You can now add this email address to your address book in say Outlook and you OWN your friends list. Get kicked off Facebook for some silly reason like many do? There goes your contact list. Not with GFC, Gmail is your contact management system for Google friends.

Your Google Reader can display their Google Reader shared items and you will show in their Google Reader. This is social bookmarking.

Your shared items has an RSS feed that creates HTML a tags that are outgoing links from Google to your site and are fully followed. So when someone shares (or bookmarks as most call it) one of your blog posts in Google Reader they are creating an incoming link directly to your site.

So what will Google Friend connect do for you?

I tripled my RSS subscribers in a week, made 200 new contacts that I now have in my address book and Gmail contacts, not some closed loop dependent on Facebook’s whims.

I have those same friends sharing my best articles in their Google Readers and I share theirs. All the while we all are creating backlinks to our own articles as well right in Google.

Now, my GFC friends have friends of there own and they have my RSS feed installed in Google Reader. So when they share my best blog posts their friends have the chance to read my best work. AND share it with their friends, and them with their friends. Viral marketing at it’s best.

You can email them, chat right from Gchat and get to know what would otherwise be nameless, faceless, social contacts all spamming each other for a few visitors. This is why social marketing fails for most, your friends are totally untargeted, you know little about them and you get a ton of spam for some stupid group and you end up not even wanting to open that inbox.

What is the best feature of Google Friend Connect?

The other day Google Latitude came out. I thought it was the coolest thing ever. So I jumped on Gmail and started a few chats with people that follow me and read my blogs. I was instantly able to find out if my target market would be interested in the blog post I was about to write and I learned what my fellow GFC uses wanted to know about Google Latitude.

I got feedback, (hated it and loved it), I found out limitations that otherwise I may have missed (because I love it) and got to know some of my readers a bit better. Time spent, 20 minutes. Value? PRICELESS. My Google friends submitted my site to other social sites, bookmarking sites and emailed links to their friends.

Why? Because we found each other thru laser targeted niche content on sites we both liked enough to join thru the GFC widget.

What else is there?

Google does WAY more than this, but I just don’t have all day or the space here it explain it. But if this got you as excited as I was when I discovered these new features in Google you want my free Google Friend Connect tutorial on my new site.

Chris Lang is rated one of the top 10 social marketers to follow on Twitter. Recently interviewed by John Assaraf of “The Secret” movie fame and spoke on social bookmarking at David Carleton’s social media event in San Diego.

Chris Lang is a very busy boy but still a real person and totally accessible. Available for interview, comment or consulting you can learn more here on his Google Friend Connect enabled site.

Article Source: http://EzineArticles.com/?expert=Chris_Lang

I’ll be covering some of the most vital areas you need to know to be profitable in Google Adwords.

I’ve hidden some of the very best Google Adwords tips throughout this whole article – so be sure to read each and every word in this lens to find out these golden nuggets!

Where Will My Ads Appear?

You ads will on the right hand side of any search results in the Google search engine – the sites listed here are what we call as “paid listing”.

Those sites listed on the left of the Google search engine are what we called as “organic listing” – and whenever someone clicks on these links, the website’s owner need not pay for anything – it’s free traffic.

As to how you can get your website listed in the first position in the Google search engine in the “organic listing” will depend on many factors – you’ll need to apply Search Engine Optimization (SEO) skills here.

Understanding Terms Used In Google Adwords

The following are some of the terms most commonly used in Google Adwords and what these terms are:

1. CPC (Cost Per Click)

CPC, also known as Cost Per Click, is how much Google Adwords charges you when someone clicks on your ad.

2. Maximum CPC

Maximum CPC is an amount you are willing to pay at maximum for a click on your ad.

You’ll have to state a maximum CPC for all your keywords when you create a new campaign – Google Adwords will NOT charge you beyond your maximum CPC.

3. Impressions

Impressions is the number of times your ad has been displayed for each keyword.

4. CTR (Click Through Rate)

CTR, also known as Click Through Rate, is a percentage generated by Adwords for each keyword – it is calculated based on the following formula:

(Number of Clicks / Number of Impressions) * 100 = CTR (in percentage)

In general, the higher your CTR is, the more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords will charge you lower per click when someone clicks on your ad.

5. Quality Score (QS)

Quality Score is a score that’s calculated by Google Adwords based on a number of factors – the quality of your destination page (page at which you’ll lead your visitors to when they click on your ad), your keyword’s CTR, maximum CPC that you’ve set, etc.

The page in which you’re going to send visitors to when they click on your ad is very important here – if your page is just a very simple page that provides no information but to ask them to enter their first name and email address to proceed, chances are you’ll get a very poor Quality Score, and as a result, you’ll have to pay a very high Cost Per Click.

In essence, the better the Quality Score is, the lesser you need to pay when someone clicks on your ad.

4 Keyword Types In Google Adwords

There are 4 main keyword types in Google Adwords, and I’m going to explain what these keyword types are with examples:

1. Broad Match

Broad match keywords are keywords without any inverted commas (”) or square brackets ([ ]) in between.

Let me give you an example of a broad match keyword – learn golf.

Your ad will be triggered whenever the keyword phrase a person types in contains both “learn” and “golf”. Also, your ad will also be triggered for related terms relating to the words “learn” and “golf” as well.

Here are some examples of keywords that will trigger your ads:

- learn how to play golf

- golf learning websites

- master the art of learning golf

- golf learn lessons online

This type of keyword will allow for your ad to be shown most of the time. However, it is sometimes very untargeted traffic.

I personally do not like to target broad match keywords in my Adwords campaigns.

2. Phrase Match

Phrase match keywords are keywords that has inverted commas in between – for example “learn golf”.

Your ad will only be triggered if the keyword phrase a person types in contains the word “learn golf” in that sequence.

Here are some of the keyword phrase examples that will trigger your ad:

- i want to learn golf online

- learn golf on the internet

- where can i learn golf

- learn golf swing

However, your ad will NOT be triggered when someone types in the following:

- learning golf

- learn how to play golf

- golf learn

3. Exact Match

Exact match keyword phrases have square brackets in between them – for example [learn golf].

You ad will ONLY be triggered when someone enters the words learn golf in that sequence. Nothing else in front or at the back.

I love to target my ads with both exact and phrase match keywords – as they give me the best targeted traffic to my website.

4. Negative Match

Many people neglect having negative keywords in their ad campaigns. You need to find as many negative words as possible to eliminate unwanted ad impressions and unwanted clicks.

Let me give you an example – if you’re selling a digital book product on golf entitled “beginner golf tips”, you wouldn’t want your ad to show up when someone is looking for free beginner golf tips, beginner golf tips torrent, beginner golf tips download, etc.

All you need to do here is to precede these keywords with a negative (-) sign, for example

-free

-torrent

-download

This is very important: You MUST build up your list of negative keywords. To look out for negative keywords, simply make use of the free Google Keywords tool or free Wordtracker tool, type in the keyword which you want to target, and browse through the list to see if there’s any keyword terms you do not wish your ad to appear if someone enters them in.

I normally have a list of about 500 – 600 negative keywords in any Adwords campaign that I have – this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.

Understanding Your Potential Customer’s Buying Life Cycle

Understanding your potential customer’s buying life cycle is very crucial in you deciding the type of keywords you should target for any Adwords campaign that you’re going to set up.

There are basically 3 categories of keywords – namely the Browsing Keywords, Comparison Keywords and finally, the Buying Keywords. Just what these categories of keywords mean?

Let me explain this with an example. Take for instance you are promoting BMW 7 series car as an affiliate – which keywords you should target for the best results:

1. Browsing Keywords

In this stage, your potential customers probably doesn’t know what model or even what brand of car he/she wants. But he/she is interested in getting a new car.

So he’ll just enter keywords like the following to find out what types of cars and models are available:

- fast cars

- cool cars

- sports cars

- nice cars

- smart cars

The list doesn’t stop there – but just to give you an example of keywords they’ll possibly enter. This is the browsing keywords phase.

If you are promoting a BMW 7 series car and you’re targeting keywords like these, chances are you’ll get lots of ad impressions, you may get lots of clicks, but no conversions – the reason is because people who type in these keywords do not even have an intention to buy.

I don’t normally encourage you to target such keywords for your Adwords campaign. It’s just a waste of time and money.

2. Comparison Keywords

After some research, you potential customer decides he wants to buy a BMW car – but doesn’t know which model he wants. At this stage, he wants to find out more about BMW cars, so he’ll enter keywords like:

- BMW for sale

- BMW reviews

- compare BMW models

If you have a created a landing page to collect your potential customers’ first name and email address in exchange for a free report, email series, video series, audio series, etc. to educate him/her on the types of BMW car models available, and eventually convince him why he/she should get the BMW 7 series car which you’re promoting, then you should target these keywords in your Adwords campaign.

This is the comparison keywords phase. Remember, in this phase, your customers know what they want – in BMW, but he/she doesn’t know whether BMW cars is the best choice for him, or he/she doesn’t know which model to go for. With the right marketing techniques, you may be able to get some sales here.

3. Buying Keywords

Your potential customer know what he/she wants – a BMW 7 series car, and is ready to buy. So he/she will enter keywords like:

- buy BMW 7 series

- cheap BMW 7 series

- BMW 7 series offer

- BMW 7 series car sale

The list goes on – These are called “Buying Keywords”, and that’s where most money will be made from – this is where you must target your keywords – all instances of keywords containing the phrase “BMW 7 series”.

You’ll get the highest number of conversions from these buying keywords.

Tools For Keyword Research

I usually make use of these 3 free tools during my keyword research for suitable keywords for my Adwords campaigns:

1. Google’s Keyword Research Tool

2. Wordtracker’s Free Keyword Reseach Tool

3. Keyword Discovery’s Free Keyword Research Tool

How Much Should I Bid For? – Tips For Determining Your Maximum CPC

As a rough estimate, I’m going to assume that I’m going to get 1 sale every 100 clicks (you can take this assumption as well)

Let’s say the commission you’ll receive for this product is $47 for every sale. Therefore, your maximum CPC should be:

Commission Paid for 1 Sale / 100

Which in this case will be $0.47 – you can set your maximum CPC as $0.47.

However, you may also want to assume that you will be able to get 1 sale in every 50 clicks. In such a scenario, you can set your maximum CPC as $0.94.

Normally, I will be able to get a sale every 33 clicks on the average (that’s my average) – so for me, I can set my maximum CPC as $1.42.

Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?

Before I answer this question, let me explain what this minimum bid specified by Adwords means – this minimum bid is the minimum amount you need to set as your maximum CPC in order for Google Adwords to display your ads.

If you set your maximum CPC to be lower than what is specified in the minimum bid, then Google Adwords will not show your ads.

Back to the question, yes, you can set your maximum CPC for each keyword to be the same as the minimum bid specified by Adwords. By doing so, your ad will most likely be placed in the tail end for the keyword you’re bidding for.

Let’s say if there are already 10 ads for this particular keyword you are bidding for – your ad will be placed in the 11th position.

Targeting Search & Content Networks – Or Not?

When you enter your campaign’s settings you’ll see a column called “Networks” which lets you state the networks in which you want your ads to appear in.

1. Google Search

When this is checked (this must be checked), your ad will appear when someone enters the keyword you’ve bid for in the Google Search Engine.

2. Search Network

When this is checked, your ad will appear when someone enters the keyword you’ve bid for in Google’s Search Network – such as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, AT&T.

I personally don’t recommend you to check this option because the clicks are not very targeted (based on experience)

3. Content Network

When this option is checked, you ads will appear in related websites on the Internet in which the webmaster has Adsense modules in.

I do not recommend you to check this option also because the clicks you get are very untargeted (again based on my experience)

How Can I Write An Effective Ad Copy?

Writing an effective ad copy is very crucial to get a very good CTR – because your ad will stand out from the rest and this will definitely catch people’s attention and click on your ad.

One good way to create an ad copy is to create your own “swipe” file – this file will contain good ad phrases that you can use.

You are probably asking me now how can you find good ad phrases you can use – easy. All you need to do is to look into your local newspaper – which ever ad that caught your eye will be a good ad – copy the exact phrase in the ad that caught your eye and place it in this “swipe” file of yours. If this ad phrase manage to catch your eye, it is very likely that it will be able to catch the eye of others as well.

Another way is to look at the ads that’s in the Google Search Engine for the various keywords that you’re looking to place your ads on – see which ad caught your eye – and for the ad that caught your eye – what ad phrase did the advertiser use? Copy this ad phrase into your “swipe” file again.

Over time, you’ll have a “swipe” file full of eye-catching ad phrases that you can use in your ads to have an effective ad copy, and thereby improving your ad’s CTR.

What Is Google Slap?

What exactly is a Google Slap? To put it in layman terms, it simply means Google Adwords penalizing advertisers by slapping them with a very high minimum bid for a keyword – from a minimum bid of $5 or $10 per click for a keyword.

The reason why these advertisers are penalized is most likely due to the quality of the destination page they lead people to when their ads are being clicked.

As you already know, Google loves unique content, and they detest spams – so if you’re going to lead someone to a destination page where it contains nothing but 2 form fields to ask them for their first name and email address, you’ll most likely be penalize by Google – by needing to pay a very high cost per click.

How Do I Know If I Have Been Google “Slapped”?

Very easy, all you need to do is to look at the “Quality Score” column in your campaign ad group page.

If you look under the Quality Score column, you’ll see a “Minimum Bid” under your Quality Score for each keyword – if the minimum bid is $5 or $10, it means to say you’ve been Google “slapped” for that particular keyword.

When that happens, it means that Google deemed that the destination website you’ve led the visitor to when they click on your ad is not relevant to the keyword you’ve submitted bids in or the destination website has very poor quality contents. You’ll have to look into improving the destination website.

Are There Any Other Pay Per Click Sites Where I Can Place My Ads In?

Some of you may find Adwords too competitive (there are really lots of competition in some of those very hot niches).

You may want to consider placing your ads in other Pay Per Click Search Engines, as the competition is lesser, and also you need not pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads in:

- Yahoo Search Marketing

- MSN AdCenter

- 7 Search

- LookSmart

- Miva

- Enhance

- AdBrite

I did have successes in some of these other search engines – some of those really competitive keywords only cost me $0.01 per click in some of these search engines!

For more free tips on how you can profit from your Google Adwords campaigns, please visit my site Google Adwords Tips

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