Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works.

With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places:

- On Google’s search engine results pages (SERP’s) for those keywords

- On other people’s websites that are members of Google’s AdSense program and that have those keywords in their content

If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website.

Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question is: Are you winning or losing the game? And if you’re losing, how do you become a winner?

When Google AdWords ads are shown in their search engine results, Google makes all of the money from the advertiser. When the ads are shown as Google AdSense ads on other websites, Google splits the advertising revenue with each of those websites. The exact percentage is unknown, but it is commonly believed to be about a 50/50 split.

So how do you win the Google AdWords and Google AdSense game? There are two ways:

The first way is to be on the Google AdWords side of the game, where you pay for advertising. If you make more money from sales resulting from the Google AdWords ads than you spend on advertising, you win. This can be quite profitable, if you can succeed. After all, how often would you trade $1 to get $2? As often as possible, right?

This isn’t always as easy as it sounds. It is possible to lose quite a bit of money before you learn how to play the Google AdWords side of the game. Many people wind up spending more for advertising than they profit from sales. You have to be patient and persistent, and you have to watch your numbers. You have to cancel the campaigns that aren’t working and improve the ones that are.

The second way to win the Google AdWords and Google AdSense game is to be on the Google AdSense side of the game. You display other people’s Google AdWords ads as Google AdSense ads on your website. Every time someone clicks on one of the Google AdSense ads, you make a percentage of the advertising fee Google receives. This can vary from a few cents to a few dollars.

If you have content targeted towards popular keywords that command high advertising revenues, you make more for each click. This isn’t always easy either, but the good news on this side of the game is that it does not cost you anything at all while you are learning! If there are no clicks, you don’t make any money – but you don’t lose any either. This is in stark contrast to the Google AdWords side of the game, where people can lose hundreds or thousands of dollars.

You only need two things to play the Google AdSense side of the game:

- A website with content targeted towards keywords that pay well

- Targeted traffic to that website

Christopher Knight, owner of EzineArticles.com, actually gave me the idea for this article when he commented recently on an article of mine. Christopher said, “…thankfully Google Adwords EXISTS because without it, EzineArticles.com would not be the thriving community it is today.” Article directories like EzineArticles.com and my site, ElectricText.com, thrive because of Google AdWords and Google AdSense. There is an interesting symbiotic relationship between article authors, article directories, Google AdSense publishers, and Google AdWords advertisers:

- Authors write articles and submit them to article directories because they want to build their reputation, their website traffic, and their incoming links.

- Article directories publish the articles (generally for free) because it allows them to build up huge content sites, build their website traffic, and make money from advertising. Often the article directories make money by being Google AdSense publishers.

- Publishers need content for their newsletters and websites because it allows them to also build up content sites, build their website traffic, and make money from advertising. Often the publishers are Google AdSense publishers as well.

- Google AdWords advertisers need the content-based websites to display their Google AdWords ads so they will build their website traffic and make money when people click on their ads, visit their websites, and make purchases.

When it all works right, everyone wins. But if you have to choose between being a Google AdWords advertiser or a Google AdSense publisher, the safest bet is being a publisher with a content site and Google AdSense ads. You have everything to gain and almost nothing to lose.

One of the smartest things you can do is to pick a niche with high-paying, popular keywords that are searched frequently. Then build a content site around those keywords. Surf article directories like EzineArticles.com and ElectricText.com for great content, and you will be well on your way. Add Google AdSense and perhaps some affiliate links or your own products. Drive traffic to your website by writing and submitting articles to the article directories. Watch your website statistics and your Google AdSense reports. Adjust as necessary, and keep adding content and submitting articles.

Now you know the secret to winning the Google AdWords and Google AdSense game.

Mike Adams has been creating and promoting websites almost since the Web began. His ElectricText.com site is one of the growing numbers of article directories where you can submit your articles or find great content to help you win the Google AdWords and Google AdSense game: http://www.electrictext.com/

Article Source: http://EzineArticles.com/?expert=Mike_Adams

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website!

Why Should You Use Google Sitemaps?

Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website’s page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site’s content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the “About Us” page, or the company’s press releases.

As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website – either to understand what was wrong with it, or to tell Google when something had been updated.

That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.

So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:

1. Sitemaps provide you with a way to tell Google valuable information about your website

2. You can use Sitemaps to learn what Google thinks about your website

What You Can Tell Google About Your Site

Believe it or not, Google is concerned about making sure webmasters have a way of communicating information that is important about their sites. Although Googlebot does a pretty decent job of finding and cataloging web pages, it has very little ability to rate the relative importance of one page versus another. After all, many important pages on the Internet are not properly “optimized”, and many of the people who couldn’t care less about spending their time on linking campaigns create some of the best content.

Therefore, Google gives you the ability to tell them on a scale of 0.0 to 1.0 how important a given page is relative to all the others. Using this system, you might tell Google that your home page is a 1.0, each of your product sections is a 0.8, and each of your individual product pages is a 0.5. Pages like your company’s address and contact information might only rate a 0.2.

You can also tell Google how often your pages are updated and the date that each page was last modified. For example your home page might be updated every day, while a particular product page might only be updated on an annual basis.

What Google Can Tell You About Your Site

Having the ability to tell Google all this information is important, but you don’t even need to create a sitemap file in order to enjoy some of the perks of having a Google Sitemaps account.

That’s because even without a Sitemap file, you can still learn about any errors that Googlebot has found on your website. As you probably know, your site doesn’t have to be “broken” for a robot to have trouble crawling it’s pages. Google Sitemaps will tell you about pages it was unable to crawl and links it was unable to follow. Therefore, you can see where these problems are and fix them before your pages get deleted from the index.

You can also get information on the types of searches people are using to find your website. Of course, most website analytics tools will give this information to you anyway, but if the tool you use doesn’t have this feature, then it’s always nice to get it for free from Google.

But the best part of the Sitemaps program is the Page analysis section that was added in February of 2006. This page gives you two lists of words. The first list contains the words that Googlebot associates with your website based on content on your site. The second list contains words that Googlebot has found linking to your site!

Unfortunately, Google limits the number of words in each list to 20. As a consequence, the inbound links column is partly wasted by words such as “http”, “www”, and “com” – terms that apply equally to all websites (hey Google, how about suppressing those terms from the report?). That said, this list does provide you with a way to judge the effectiveness of your offsite optimization efforts.

When you compare these two lists, you can get an understanding of what Google thinks your website is about. If the words on your Site Content column are not really what you want Googlebot to think about your site, then you know you need to tweak your website’s copy to make it more focused on your core competency.

If, on the other hand your inbound links don’t contain any keywords that you want to rank well for, then perhaps you should focus your efforts in that direction.

Above all else, you really want these two lists to agree. You want your inbound linked words to match up to the site content words. This means that Google has a clear understanding of the focus of your website.

Additional Benefits of the Sitemaps Program

Google has even started notifying Sitemaps-participating Webmasters if they are breaking any of Google’s Webmaster Guidelines. This can be very valuable information if your site suddenly becomes de-listed on Google and you don’t know why.

Only Sitemaps participants can get this information, and it is only provided at Google’s discretion. In fact, Google will NOT notify you if you are creating worthless websites that offer no original content, or if you are creating thousands of doorway pages that are redirecting to other web sites. Google doesn’t want to give the sp@ammers any clues as to how to improve their techniques.

How Do You Get Started with Google Site Maps?

The first thing you must do is obtain a Google Account. If you already have a Gmail, Adsense, or Adwords account, then you are all set. If not, you can register an account by visiting the Google Accounts page (https://www.google.com/accounts/NewAccount).

Building your sitemap file is pretty easy to do if you are familiar with XML, and if you aren’t you can always use a third-party tool such as the ones that are listed on Google’s website (http://code.google.com/sm_thirdparty.html). Google also has a “Sitemap Generator” that you can download and install on your server, but unless you are fairly adept at managing Python scripts, you should probably stick to the third-party tools.

At any rate, once you have your Google Account and your Sitemap file built, the rest is very easy. All you have to do is:

1. Log into your account (http://google.com/webmasters/sitemaps/siteoverview)

2. Type your website’s URL into the “Add Site” box and click on “OK”

3. Click on the Manage Sites link for the website you are adding, and add your sitemap file to your account.

Google Sitemaps – An Excellent SEO Tool

Google Sitemaps help Googlebot quickly find new content on your website. They allow you to tell Google what’s important, what’s new, and what changes often. The tools provided to webmasters through the program can play a vital role in helping you understand how the search engines (especially Google) view your website.

Using this information you can dramatically improve the position of your website and quickly clear up any issues Google finds. You can also use the tools provided by Google to gauge the effectiveness of your off-site optimization efforts so you can better focus your time and energy on activities that bring you the most success.

Matthew Coers is an Internet marketing expert. His website, ProfitChoice.com contains online courses designed to teach entrepreneurs how to build a website and make money online. Download his FREE Internet Marketing report, 7 Days to Website Success.

Article Source: http://EzineArticles.com/?expert=Matthew_Coers

You could start with same word as many times as you wanted and never end up in the same place twice. It was the information highway, and you went on a road trip. It was an ocean of information, and you went surfin’. We didn’t care what it was we were looking for at first, because we found all this other cool stuff we would have never known about.

Times have changed. Google pushed relevancy to the extreme. Or have they? Let’s face it, search engines are nothing more than word searchers, and add posters. Any good word processing program has a way for you to search a document for key words. That is what Google, Yahoo, MSN, and all the others do. It used to be the words would link to other words in ways you would have never dreamed. You would just follow those paths. Now these word search programs have become more and more advanced. Google has led the industry by taking good idea’s and making them better.

They took search engine’s to new level. They grew to such power that they are now shaping the world wide web into their vision. To not be indexed by Google is almost certain obscurity. So, you have to play by their rules. Yet, they keep changing the rules.

Google said content is king. Quantity of links determined popularity. And key words were aptly named because they were the keys to the indexing. Webmasters and Search Engine Optimization companies scrambled to meet Google’s demands. Google had become the most popular search engine because it promised relevancy to it’s users. Link farms, and link trading sites sprung up over night. SEO companies made huge profits giving advise that many never followed. Some found loop holes and used them to their advantage. To get to the top of Google required money, and/or, innovation. Google saw it’s rules were being bent, so, it changed the rules.

They have apparently decided that too much emphasis was on the links, at least the link trading. They still wanted content to be king, however bloggs were doing their share of bending that rule too. Just before the biggest shopping week of the year, they mixed it all up again. Many of those that were at the front, are now in obscurity. Some that were doomed into obscurity are now scrambling to meet the demands that they suddenly face. Everyone is in a rush to get their sites to meet the new Google standards. We now write articles, or use others, with key words used in very specific positions in hopes that the word search program we know as Google will find our site relevant to their users. They have launched new beta programs that will build new ways to determine relevancy.

One of those, allows Google to pier deeper into web sites than ever before. Google site maps beta. Good news is webmasters now have the Google ruler in front of them, and can now, instantly see how they measure up. They can now tweak their sites to conform to the Google mold. Bad news is, this is a stepping stone to a bigger shake up, and a mold made of concrete. They want to see what your users are doing on your site to help determine popularity, and relevancy.

This could lead to dead locks. A site will have to be popular to be at the front of Google. How do you get to be popular without being at the front of Google? If Google doesn’t send you traffic, then how do you get your site in front of everyone. The sites that get to the front will grow in popularity, while those at the back are forever doomed. Or, will they be?

Google is all about making money. How do they make money? With click through adds. The links Google says have the most relevancy are one way text links. Like an add. If your site is in obscurity, then you will have no choice, but to create good content and purchase adds. And, of course, one way to make money is to put Google adds on your article pages. Google is creating a money machine. Hey, I have no problem with that. I believe in free enterprise. The problem is in the content and relevancy. Remember Google got to the top by providing that to it’s users. When you typed in apples, you got apples. Do you really?

If content is king, then those with the most articles about a given subject will be at the forefront of a key word. I wanted to know how to make a motorcycle helmet. I typed in “How motorcycle helmets are made”. What I got back, was a bunch of sites trying to sell helmets. None of them had articles on how a helmet is made. I looked through page after page of Google listing and could not find the information I was looking for.

On the flip side, if I want to purchase some lingerie for my wife, and I type in lingerie, I don’t want to read about it. I want to see some lingerie, and make my selection at a safe, cheap, and secure web site. I don’t care about the history of lingerie, I just want my gal to look sexy. How do I know if the site at the front of Google is going to offer me the best deal? Granted Google, and other search engines have come up with shopping links. You can compare prices on the same item listed at many different sites. Cool, that is what I want when I shop. Then why is a shopping site listed in front of information sites when I type in lingerie? What happened to all the cool sites I used to find when I typed in apple?

I don’t think the relevancy problems are going to be fixed any time soon. Not until someone splits the web. At least two sections. Shopping, and information. If I have lingerie for sale, should not my site be indexed on shopping experience. If I am a search engine, and someone wants to shop, I should want to provide them with the best possible shopping experience, at the best possible prices, and the best possible selection. All the shopping sites are trying to fit the Google mold so creativity is lost.

For instance, Google frowns on javascript. I can’t have fun javascript pages and get to the front of Google. I thought it would be cool if I could create a virtual reality mall. The shoppers walk into the front door (mouse manipulation) and tour the mall and look at the various shops. Will never be indexed. I want to create a super clothing store where shoppers can but shoes, purses, clubwear, lingerie, sportingwear, and accessories. Too many departments depletes your relevancy in any one department and destroys your indexing power. Google has destroyed web surfin’. Web users and web builders are now conforming to what Google says is relevant. Will this ever change? They greatest thing about the web is, it is ever changing.

The industry started with Apple computers and is now at Google. Bill gates started making a program with a bunch of guy’s that eventually formed Apple Computers. Bill Gates went on to form Microsoft. The leaders of Google came from Microsoft. Who knows what, or who will sprout off next. It started with Apple, and may end in Zebra.

James Newton ownes and operates a retail store and a web site called Hot Stuff Leather and Lace [http://www.sweetdeal4u.biz], where he hopes to be at the top of Google one day.

Article Source: http://EzineArticles.com/?expert=James_Newton

It has became a virtual cash-cow for those who have
mastered Google with their marketing techniques.
They know a number one spot for a competitive keyword
or keyword phrase in Google will usually prove very
lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest,
seasoned webmasters also know getting a top placement in
Google will usually bring more traffic than a top placement
in MSN or Yahoo combined! Getting a number one spot in
Google for a popular keyword can prove very lucrative,
earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and
keywords for Google if they want to turn a healthy profit.
Optimizing your webpages for Google is a complete industry
in itself, what you really have to keep in mind, besides
on-page optimization like keyword density, mega tags, etc.
is that Google places a great amount of weight on off-page
links and anchor text.

Google ranks all webpages on the Internet by a scale
of PR0 to PR10, higher is better. One-way links from
high PR sites related to your keyword or website theme
is highly valued and will usually move your site up on
the SERPs (Search Engine Return Pages). This is the major
factor why ‘article marketing’ is all the rage and why
articles are great building blocks for getting top
keywords and consequently extremely important for
earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top
keyword listings in Google. But in my opinion, one of
the best experts on the net for website SEO is Brad
Callen. His ‘SEO Elite’ is top quality SEO software and
his soon to be released ‘Keyword Elite’ will greatly
impact how keywords are used by webmasters and
marketers.

Once you have gained significant traffic, you can use
Google AdSense to earn revenue from your site or blog.
Google AdSense lets webmasters and bloggers earn
advertising revenue by placing the AdSense code on
their sites. These can be text links, images, or banners.
These AdSense ads will be directly related to your
page’s keywords. Top or highest paying keywords will
naturally return more revenue. AdSense ads are
extremely targeted and is an effective way of
earning money from your site. Learn more:
https://www.google.com/adsense

One of the undisputed top experts on using Google
AdSense is Joel Comm. A seasoned marketer who has
created some well informed products on Adsense — mainly
his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you
can buy your way onto Google’s first page results by
using Google AdWords. This is the popular Pay-Per-Click
advertising system offered by Google. Perfecting the
AdWord system is an art form in itself; do it right and
you can create very lucrative cash streams. Do it wrong,
and you can create your very own personal money pits!
https://adwords.google.com/select

Therefore, it is strongly advised that you learn more
about AdWords before you risk your hard earned cash.
One of the best sources for Google AdWords is still
Perry Marshall’s excellent ebook ‘The Definitive Guide
to Google AdWords’. It will give you all the basics on
Google AdWords.

Just about everyone knows about Google’s two popular
programs AdWords and AdSense, but there are other ways
marketers can earn money promoting Google products or
services. Google has started to list products that an
affiliate can promote through the AdSense program. You
can earn money by promoting the Firefox browser with
the Google search box and you can also promote Google’s
AdSense program to other webmasters and earn money by
referring new users.

The next logical step for Google is to offer more
products through its AdSense affiliate program. Many
seasoned marketers are promoting Google’s AdSense, it
would be counterproductive for Google not to take
advantage and offer other products/services through
this marketing system. Its own products or other
closely related third party products. Many marketers
would gladly promote products under the Google banner
mainly because any Google branded product would be an
easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before
they send you a check. Getting a check from Google is
somewhat special, no matter what the amount, show your
family and friends a check from Google and their eyes
will pop open! If you’re an online marketer you may get
quite a few larger checks from different online companies
but nothing will get you the respect a Google check does.
Just goes to show how much Google has permeated into our
everyday lives.

Not that you need it, but it’s just another reason to
start earning money for Google. Try some of the programs
listed above and you will be smiling all the way to… now,
where the heck is that Google Bank?

……
Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

I’ll be covering some of the most vital areas you need to know to be profitable in Google Adwords.

I’ve hidden some of the very best Google Adwords tips throughout this whole article – so be sure to read each and every word in this lens to find out these golden nuggets!

Where Will My Ads Appear?

You ads will on the right hand side of any search results in the Google search engine – the sites listed here are what we call as “paid listing”.

Those sites listed on the left of the Google search engine are what we called as “organic listing” – and whenever someone clicks on these links, the website’s owner need not pay for anything – it’s free traffic.

As to how you can get your website listed in the first position in the Google search engine in the “organic listing” will depend on many factors – you’ll need to apply Search Engine Optimization (SEO) skills here.

Understanding Terms Used In Google Adwords

The following are some of the terms most commonly used in Google Adwords and what these terms are:

1. CPC (Cost Per Click)

CPC, also known as Cost Per Click, is how much Google Adwords charges you when someone clicks on your ad.

2. Maximum CPC

Maximum CPC is an amount you are willing to pay at maximum for a click on your ad.

You’ll have to state a maximum CPC for all your keywords when you create a new campaign – Google Adwords will NOT charge you beyond your maximum CPC.

3. Impressions

Impressions is the number of times your ad has been displayed for each keyword.

4. CTR (Click Through Rate)

CTR, also known as Click Through Rate, is a percentage generated by Adwords for each keyword – it is calculated based on the following formula:

(Number of Clicks / Number of Impressions) * 100 = CTR (in percentage)

In general, the higher your CTR is, the more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords will charge you lower per click when someone clicks on your ad.

5. Quality Score (QS)

Quality Score is a score that’s calculated by Google Adwords based on a number of factors – the quality of your destination page (page at which you’ll lead your visitors to when they click on your ad), your keyword’s CTR, maximum CPC that you’ve set, etc.

The page in which you’re going to send visitors to when they click on your ad is very important here – if your page is just a very simple page that provides no information but to ask them to enter their first name and email address to proceed, chances are you’ll get a very poor Quality Score, and as a result, you’ll have to pay a very high Cost Per Click.

In essence, the better the Quality Score is, the lesser you need to pay when someone clicks on your ad.

4 Keyword Types In Google Adwords

There are 4 main keyword types in Google Adwords, and I’m going to explain what these keyword types are with examples:

1. Broad Match

Broad match keywords are keywords without any inverted commas (”) or square brackets ([ ]) in between.

Let me give you an example of a broad match keyword – learn golf.

Your ad will be triggered whenever the keyword phrase a person types in contains both “learn” and “golf”. Also, your ad will also be triggered for related terms relating to the words “learn” and “golf” as well.

Here are some examples of keywords that will trigger your ads:

- learn how to play golf

- golf learning websites

- master the art of learning golf

- golf learn lessons online

This type of keyword will allow for your ad to be shown most of the time. However, it is sometimes very untargeted traffic.

I personally do not like to target broad match keywords in my Adwords campaigns.

2. Phrase Match

Phrase match keywords are keywords that has inverted commas in between – for example “learn golf”.

Your ad will only be triggered if the keyword phrase a person types in contains the word “learn golf” in that sequence.

Here are some of the keyword phrase examples that will trigger your ad:

- i want to learn golf online

- learn golf on the internet

- where can i learn golf

- learn golf swing

However, your ad will NOT be triggered when someone types in the following:

- learning golf

- learn how to play golf

- golf learn

3. Exact Match

Exact match keyword phrases have square brackets in between them – for example [learn golf].

You ad will ONLY be triggered when someone enters the words learn golf in that sequence. Nothing else in front or at the back.

I love to target my ads with both exact and phrase match keywords – as they give me the best targeted traffic to my website.

4. Negative Match

Many people neglect having negative keywords in their ad campaigns. You need to find as many negative words as possible to eliminate unwanted ad impressions and unwanted clicks.

Let me give you an example – if you’re selling a digital book product on golf entitled “beginner golf tips”, you wouldn’t want your ad to show up when someone is looking for free beginner golf tips, beginner golf tips torrent, beginner golf tips download, etc.

All you need to do here is to precede these keywords with a negative (-) sign, for example

-free

-torrent

-download

This is very important: You MUST build up your list of negative keywords. To look out for negative keywords, simply make use of the free Google Keywords tool or free Wordtracker tool, type in the keyword which you want to target, and browse through the list to see if there’s any keyword terms you do not wish your ad to appear if someone enters them in.

I normally have a list of about 500 – 600 negative keywords in any Adwords campaign that I have – this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.

Understanding Your Potential Customer’s Buying Life Cycle

Understanding your potential customer’s buying life cycle is very crucial in you deciding the type of keywords you should target for any Adwords campaign that you’re going to set up.

There are basically 3 categories of keywords – namely the Browsing Keywords, Comparison Keywords and finally, the Buying Keywords. Just what these categories of keywords mean?

Let me explain this with an example. Take for instance you are promoting BMW 7 series car as an affiliate – which keywords you should target for the best results:

1. Browsing Keywords

In this stage, your potential customers probably doesn’t know what model or even what brand of car he/she wants. But he/she is interested in getting a new car.

So he’ll just enter keywords like the following to find out what types of cars and models are available:

- fast cars

- cool cars

- sports cars

- nice cars

- smart cars

The list doesn’t stop there – but just to give you an example of keywords they’ll possibly enter. This is the browsing keywords phase.

If you are promoting a BMW 7 series car and you’re targeting keywords like these, chances are you’ll get lots of ad impressions, you may get lots of clicks, but no conversions – the reason is because people who type in these keywords do not even have an intention to buy.

I don’t normally encourage you to target such keywords for your Adwords campaign. It’s just a waste of time and money.

2. Comparison Keywords

After some research, you potential customer decides he wants to buy a BMW car – but doesn’t know which model he wants. At this stage, he wants to find out more about BMW cars, so he’ll enter keywords like:

- BMW for sale

- BMW reviews

- compare BMW models

If you have a created a landing page to collect your potential customers’ first name and email address in exchange for a free report, email series, video series, audio series, etc. to educate him/her on the types of BMW car models available, and eventually convince him why he/she should get the BMW 7 series car which you’re promoting, then you should target these keywords in your Adwords campaign.

This is the comparison keywords phase. Remember, in this phase, your customers know what they want – in BMW, but he/she doesn’t know whether BMW cars is the best choice for him, or he/she doesn’t know which model to go for. With the right marketing techniques, you may be able to get some sales here.

3. Buying Keywords

Your potential customer know what he/she wants – a BMW 7 series car, and is ready to buy. So he/she will enter keywords like:

- buy BMW 7 series

- cheap BMW 7 series

- BMW 7 series offer

- BMW 7 series car sale

The list goes on – These are called “Buying Keywords”, and that’s where most money will be made from – this is where you must target your keywords – all instances of keywords containing the phrase “BMW 7 series”.

You’ll get the highest number of conversions from these buying keywords.

Tools For Keyword Research

I usually make use of these 3 free tools during my keyword research for suitable keywords for my Adwords campaigns:

1. Google’s Keyword Research Tool

2. Wordtracker’s Free Keyword Reseach Tool

3. Keyword Discovery’s Free Keyword Research Tool

How Much Should I Bid For? – Tips For Determining Your Maximum CPC

As a rough estimate, I’m going to assume that I’m going to get 1 sale every 100 clicks (you can take this assumption as well)

Let’s say the commission you’ll receive for this product is $47 for every sale. Therefore, your maximum CPC should be:

Commission Paid for 1 Sale / 100

Which in this case will be $0.47 – you can set your maximum CPC as $0.47.

However, you may also want to assume that you will be able to get 1 sale in every 50 clicks. In such a scenario, you can set your maximum CPC as $0.94.

Normally, I will be able to get a sale every 33 clicks on the average (that’s my average) – so for me, I can set my maximum CPC as $1.42.

Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?

Before I answer this question, let me explain what this minimum bid specified by Adwords means – this minimum bid is the minimum amount you need to set as your maximum CPC in order for Google Adwords to display your ads.

If you set your maximum CPC to be lower than what is specified in the minimum bid, then Google Adwords will not show your ads.

Back to the question, yes, you can set your maximum CPC for each keyword to be the same as the minimum bid specified by Adwords. By doing so, your ad will most likely be placed in the tail end for the keyword you’re bidding for.

Let’s say if there are already 10 ads for this particular keyword you are bidding for – your ad will be placed in the 11th position.

Targeting Search & Content Networks – Or Not?

When you enter your campaign’s settings you’ll see a column called “Networks” which lets you state the networks in which you want your ads to appear in.

1. Google Search

When this is checked (this must be checked), your ad will appear when someone enters the keyword you’ve bid for in the Google Search Engine.

2. Search Network

When this is checked, your ad will appear when someone enters the keyword you’ve bid for in Google’s Search Network – such as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, AT&T.

I personally don’t recommend you to check this option because the clicks are not very targeted (based on experience)

3. Content Network

When this option is checked, you ads will appear in related websites on the Internet in which the webmaster has Adsense modules in.

I do not recommend you to check this option also because the clicks you get are very untargeted (again based on my experience)

How Can I Write An Effective Ad Copy?

Writing an effective ad copy is very crucial to get a very good CTR – because your ad will stand out from the rest and this will definitely catch people’s attention and click on your ad.

One good way to create an ad copy is to create your own “swipe” file – this file will contain good ad phrases that you can use.

You are probably asking me now how can you find good ad phrases you can use – easy. All you need to do is to look into your local newspaper – which ever ad that caught your eye will be a good ad – copy the exact phrase in the ad that caught your eye and place it in this “swipe” file of yours. If this ad phrase manage to catch your eye, it is very likely that it will be able to catch the eye of others as well.

Another way is to look at the ads that’s in the Google Search Engine for the various keywords that you’re looking to place your ads on – see which ad caught your eye – and for the ad that caught your eye – what ad phrase did the advertiser use? Copy this ad phrase into your “swipe” file again.

Over time, you’ll have a “swipe” file full of eye-catching ad phrases that you can use in your ads to have an effective ad copy, and thereby improving your ad’s CTR.

What Is Google Slap?

What exactly is a Google Slap? To put it in layman terms, it simply means Google Adwords penalizing advertisers by slapping them with a very high minimum bid for a keyword – from a minimum bid of $5 or $10 per click for a keyword.

The reason why these advertisers are penalized is most likely due to the quality of the destination page they lead people to when their ads are being clicked.

As you already know, Google loves unique content, and they detest spams – so if you’re going to lead someone to a destination page where it contains nothing but 2 form fields to ask them for their first name and email address, you’ll most likely be penalize by Google – by needing to pay a very high cost per click.

How Do I Know If I Have Been Google “Slapped”?

Very easy, all you need to do is to look at the “Quality Score” column in your campaign ad group page.

If you look under the Quality Score column, you’ll see a “Minimum Bid” under your Quality Score for each keyword – if the minimum bid is $5 or $10, it means to say you’ve been Google “slapped” for that particular keyword.

When that happens, it means that Google deemed that the destination website you’ve led the visitor to when they click on your ad is not relevant to the keyword you’ve submitted bids in or the destination website has very poor quality contents. You’ll have to look into improving the destination website.

Are There Any Other Pay Per Click Sites Where I Can Place My Ads In?

Some of you may find Adwords too competitive (there are really lots of competition in some of those very hot niches).

You may want to consider placing your ads in other Pay Per Click Search Engines, as the competition is lesser, and also you need not pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads in:

- Yahoo Search Marketing

- MSN AdCenter

- 7 Search

- LookSmart

- Miva

- Enhance

- AdBrite

I did have successes in some of these other search engines – some of those really competitive keywords only cost me $0.01 per click in some of these search engines!

For more free tips on how you can profit from your Google Adwords campaigns, please visit my site Google Adwords Tips

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