Everyone in the online world knows extremely well that the most sought after traffic to one’s site comes from a Google search. Folks, 80% of searches on the internet are done in Google.
In theory, it is simple – if you have something interesting to someone else, if you build a website with the honest to goodness goal to provide something useful for someone else, that someone else will find you. That is also how the creators of Google describe their main goal, to more or less have a great repository of information, and help people of our planet find useful stuff.
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When I first started my main website many years ago,
little did I know the major role Google would play in
its success. Keep in mind, Google has only been around
the web since 1998. In the beginning, few realized the
small search engine created by Stanford students
Larry Page and Sergey Brin, would become a multi-billion
dollar company controlling almost all areas of the web.
Google seems destined to dominate the web (aka Shades of
Big Brother) for years to come… keeping a close eye
on all our Internet activity with large databases
tracking our every (abiet aggregate) move. Since privacy
has become an antiqued and obsolete word in our ever
increasing public world, this can be very disconcerting.
And it is not just the web, Google is branching out in
so many directions, it will play a major role in our
daily lives off-line as well as online.
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If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.
But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.
Here are five ways that Google provides free traffic assistance.
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