If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.
But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.
Here are five ways that Google provides free traffic assistance.
Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
Jagger
First, let’s discuss Jagger… Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they’re universally feared because they can impact dramatically on a website’s ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.
It is now about 2 months ago that Google announced its new Service (currently in Beta) with the name “Google Pages” or “Google Page Creator” (Url: http://pages.google.com).
It is intended to give average people and internet newbie’s the ability to create a website via a free and easy to use tool. Blogs became main stream over a year ago and proved to be so easy to use, that virtually anybody was able to start one and publish content without the need to take some internet 101 or Web Development classes.