Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works.

With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places:

- On Google’s search engine results pages (SERP’s) for those keywords

- On other people’s websites that are members of Google’s AdSense program and that have those keywords in their content

If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website.

Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question is: Are you winning or losing the game? And if you’re losing, how do you become a winner?

When Google AdWords ads are shown in their search engine results, Google makes all of the money from the advertiser. When the ads are shown as Google AdSense ads on other websites, Google splits the advertising revenue with each of those websites. The exact percentage is unknown, but it is commonly believed to be about a 50/50 split.

So how do you win the Google AdWords and Google AdSense game? There are two ways:

The first way is to be on the Google AdWords side of the game, where you pay for advertising. If you make more money from sales resulting from the Google AdWords ads than you spend on advertising, you win. This can be quite profitable, if you can succeed. After all, how often would you trade $1 to get $2? As often as possible, right?

This isn’t always as easy as it sounds. It is possible to lose quite a bit of money before you learn how to play the Google AdWords side of the game. Many people wind up spending more for advertising than they profit from sales. You have to be patient and persistent, and you have to watch your numbers. You have to cancel the campaigns that aren’t working and improve the ones that are.

The second way to win the Google AdWords and Google AdSense game is to be on the Google AdSense side of the game. You display other people’s Google AdWords ads as Google AdSense ads on your website. Every time someone clicks on one of the Google AdSense ads, you make a percentage of the advertising fee Google receives. This can vary from a few cents to a few dollars.

If you have content targeted towards popular keywords that command high advertising revenues, you make more for each click. This isn’t always easy either, but the good news on this side of the game is that it does not cost you anything at all while you are learning! If there are no clicks, you don’t make any money – but you don’t lose any either. This is in stark contrast to the Google AdWords side of the game, where people can lose hundreds or thousands of dollars.

You only need two things to play the Google AdSense side of the game:

- A website with content targeted towards keywords that pay well

- Targeted traffic to that website

Christopher Knight, owner of EzineArticles.com, actually gave me the idea for this article when he commented recently on an article of mine. Christopher said, “…thankfully Google Adwords EXISTS because without it, EzineArticles.com would not be the thriving community it is today.” Article directories like EzineArticles.com and my site, ElectricText.com, thrive because of Google AdWords and Google AdSense. There is an interesting symbiotic relationship between article authors, article directories, Google AdSense publishers, and Google AdWords advertisers:

- Authors write articles and submit them to article directories because they want to build their reputation, their website traffic, and their incoming links.

- Article directories publish the articles (generally for free) because it allows them to build up huge content sites, build their website traffic, and make money from advertising. Often the article directories make money by being Google AdSense publishers.

- Publishers need content for their newsletters and websites because it allows them to also build up content sites, build their website traffic, and make money from advertising. Often the publishers are Google AdSense publishers as well.

- Google AdWords advertisers need the content-based websites to display their Google AdWords ads so they will build their website traffic and make money when people click on their ads, visit their websites, and make purchases.

When it all works right, everyone wins. But if you have to choose between being a Google AdWords advertiser or a Google AdSense publisher, the safest bet is being a publisher with a content site and Google AdSense ads. You have everything to gain and almost nothing to lose.

One of the smartest things you can do is to pick a niche with high-paying, popular keywords that are searched frequently. Then build a content site around those keywords. Surf article directories like EzineArticles.com and ElectricText.com for great content, and you will be well on your way. Add Google AdSense and perhaps some affiliate links or your own products. Drive traffic to your website by writing and submitting articles to the article directories. Watch your website statistics and your Google AdSense reports. Adjust as necessary, and keep adding content and submitting articles.

Now you know the secret to winning the Google AdWords and Google AdSense game.

Mike Adams has been creating and promoting websites almost since the Web began. His ElectricText.com site is one of the growing numbers of article directories where you can submit your articles or find great content to help you win the Google AdWords and Google AdSense game: http://www.electrictext.com/

Article Source: http://EzineArticles.com/?expert=Mike_Adams

Google seems destined to dominate the web (aka Shades of
Big Brother) for years to come… keeping a close eye
on all our Internet activity with large databases
tracking our every (abiet aggregate) move. Since privacy
has become an antiqued and obsolete word in our ever
increasing public world, this can be very disconcerting.
And it is not just the web, Google is branching out in
so many directions, it will play a major role in our
daily lives off-line as well as online.

Regardless of whether you love or hate Google, you must
not ignore the importance it will play in the success of
your website or sites. As a webmaster you must take full
advantage of what Google offers or face an uphill battle.
As an online marketer it would be just as unwise not to
explore all avenues of this gentle giant.

Years ago, I joined the Google Adsense program where
webmasters place the targeted Adsense advertising code
on their webpages in order to receive a small share of the
advertising revenue. It changed forever how I viewed Google.

As a struggling webmaster and marketer, I have to admit,
receiving those Monthly commission checks from Google
was a Godsend. They still are. Acquiring a high PageRank
and receiving all that free targeted Google traffic is an
even greater Godsend. It has put my sites in the black and
keeps them producing revenue, month after month.

Google presents a legitimate way of monetising your site
or sites. It gives you a monthly cash flow that covers your
hosting fees and provides you with a monthly income from
your sites. It can be a great starting point for anyone wishing
to earn an online income. Google must be explored and utilized
to give you this monthly income.

Regular readers will know I like to keep things simple, as
simple as possible.

So lets put to one side the very complicated and risky
endeavor of using Google Adwords advertising to bring
targeted traffic to your site for this usually takes some
training and skill to get right. In other words, you have
to know exactly what you’re doing or you may lose a lot
of money. However, if you want to learn more about this
advanced Google profit system, the best resource is still
Chris Carpenter’s Google Cash.

But for now, lets keep things real simple. I always take the
simplest route where possible.

Google Cash File

I keep a very popular page on my site called Google Cash File
– it explains my simple methods of working Google to bring
in a monthly income. Just simple steps you can take to earn
money from Google. You can find the link to this Google page
in the Resource Box below. Granted, you can spend money
on info products and software but you don’t have to, I started
with all free information and worked my way up. As I earned more
income, I invested some of it in good software like Brad Callen’s
Keyword Elite… but again, you can use all free programs
and resources to earn money from Google.

Here are four revenue sources from Google that I use:

Google Adsense I use Google Adsense code on all my webpages…
visitors click on these targeted Adsense ads and I earn a small
percentage of the ad revenue.

I also earn by marketing three Google Referral Products through
the Adsense program:

Adsense Referral I get $100 for each referral I make to Google,
as long as that referral joins Adsense and earns at least $100.

Google Firefox Bar I earn $1 for each referral that downloads
the Firefox Browser and then uses the Google Search Bar. Might not
sound like much, but this quickly adds up.

Adwords Referral Google will pay me $20 for each Adwords
referral that spends $100 on Adwords advertising within 90 days.
Another good revenue stream.

If you have a popular site and promote these three Google
referral products along with the Adsense code, you will be
surprised at how much extra income you can earn each month.
Granted, Google is no way as generous as most of my other affiliate
programs I promote with my sites but Google is an Easy Sell!
People trust Google, people respect Google, but more importantly
– people like using anything Google. This factor simply means
more money for you if you take full advantage of Google’s referral
products.

In the resource box below you will find a link to a page
where I have listed all the techniques and methods I use to put
Google products on my pages to earn that monthly income.
Again, these are very simple steps you can take to make Google
pay you each month… so what’s keeping you from turning that
Big Brother into a wealthy Uncle (aka Cash Cow) who sends you a
generous allowance each month. It doesn’t get any easier than this.

Everyone is profiting for Google, find out how you can too! Click here: Google Cash File Copyright © 2006 Titus Hoskins. Get a Free Desktop Calendar & Planner. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

It has became a virtual cash-cow for those who have
mastered Google with their marketing techniques.
They know a number one spot for a competitive keyword
or keyword phrase in Google will usually prove very
lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest,
seasoned webmasters also know getting a top placement in
Google will usually bring more traffic than a top placement
in MSN or Yahoo combined! Getting a number one spot in
Google for a popular keyword can prove very lucrative,
earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and
keywords for Google if they want to turn a healthy profit.
Optimizing your webpages for Google is a complete industry
in itself, what you really have to keep in mind, besides
on-page optimization like keyword density, mega tags, etc.
is that Google places a great amount of weight on off-page
links and anchor text.

Google ranks all webpages on the Internet by a scale
of PR0 to PR10, higher is better. One-way links from
high PR sites related to your keyword or website theme
is highly valued and will usually move your site up on
the SERPs (Search Engine Return Pages). This is the major
factor why ‘article marketing’ is all the rage and why
articles are great building blocks for getting top
keywords and consequently extremely important for
earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top
keyword listings in Google. But in my opinion, one of
the best experts on the net for website SEO is Brad
Callen. His ‘SEO Elite’ is top quality SEO software and
his soon to be released ‘Keyword Elite’ will greatly
impact how keywords are used by webmasters and
marketers.

Once you have gained significant traffic, you can use
Google AdSense to earn revenue from your site or blog.
Google AdSense lets webmasters and bloggers earn
advertising revenue by placing the AdSense code on
their sites. These can be text links, images, or banners.
These AdSense ads will be directly related to your
page’s keywords. Top or highest paying keywords will
naturally return more revenue. AdSense ads are
extremely targeted and is an effective way of
earning money from your site. Learn more:
https://www.google.com/adsense

One of the undisputed top experts on using Google
AdSense is Joel Comm. A seasoned marketer who has
created some well informed products on Adsense — mainly
his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you
can buy your way onto Google’s first page results by
using Google AdWords. This is the popular Pay-Per-Click
advertising system offered by Google. Perfecting the
AdWord system is an art form in itself; do it right and
you can create very lucrative cash streams. Do it wrong,
and you can create your very own personal money pits!
https://adwords.google.com/select

Therefore, it is strongly advised that you learn more
about AdWords before you risk your hard earned cash.
One of the best sources for Google AdWords is still
Perry Marshall’s excellent ebook ‘The Definitive Guide
to Google AdWords’. It will give you all the basics on
Google AdWords.

Just about everyone knows about Google’s two popular
programs AdWords and AdSense, but there are other ways
marketers can earn money promoting Google products or
services. Google has started to list products that an
affiliate can promote through the AdSense program. You
can earn money by promoting the Firefox browser with
the Google search box and you can also promote Google’s
AdSense program to other webmasters and earn money by
referring new users.

The next logical step for Google is to offer more
products through its AdSense affiliate program. Many
seasoned marketers are promoting Google’s AdSense, it
would be counterproductive for Google not to take
advantage and offer other products/services through
this marketing system. Its own products or other
closely related third party products. Many marketers
would gladly promote products under the Google banner
mainly because any Google branded product would be an
easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before
they send you a check. Getting a check from Google is
somewhat special, no matter what the amount, show your
family and friends a check from Google and their eyes
will pop open! If you’re an online marketer you may get
quite a few larger checks from different online companies
but nothing will get you the respect a Google check does.
Just goes to show how much Google has permeated into our
everyday lives.

Not that you need it, but it’s just another reason to
start earning money for Google. Try some of the programs
listed above and you will be smiling all the way to… now,
where the heck is that Google Bank?

……
Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Google has recently implemented a program where any webmaster
can create a Sitemap of their Site and submit it for indexing
by Google. It is a quick and easy way for you to keep your
site constantly indexed and updated in Google.

The program is appropriately called Google Sitemaps.

In order for you to best use Sitemaps, you must have an XML generated
file on your site that will transmit or send any updates, changes, and
data to Google. XML (Extensible Markup Language)is everywhere these days,
you have probably seen the orange XML logo on many web sites and its
often associated with Blogging because Blogs use XML/RSS feeds to
syndicate their content.

Today RSS is known mostly as ‘Really Simple Syndication’ but its original
acronym stood for ‘Rich Site Summary’. XML is only simple code like HTML
and it is used to syndicate your content to all interested parties.

And the interested party in this case is Google. By creating
Sitemaps Google is really asking webmasters to take charge of
the indexing and updating of their sites. Basically, doing
the Googlebot’s job!

This is a ‘Good’ thing! With the steady influx of new web sites
growing rapidly, indexing all this material will become a challenge,
even with the resources of Google. With Sitemaps, websmasters can
now take charge and make sure their site is crawled and indexed.

Please note, indexing your site with Sitemaps WON’T improve
your rankings in Google. You will still be competing with the other
sites in Google for top positions. But with Sitemaps you can make
sure all your pages are crawled and indexed quickly by Google.

There are some other big advantages of using Google’s Sitemaps
– mainly you have control over a few key variables, attributes or tags.
To explain this as simply as possible, your XML powered sitemap
file will have this simple code for each page of your site:

http://www.yoursite.com/

1.0

2005-07-03T16:18:09+00:00

daily

Along with ‘urlset’ tags at the beginning and end of your code,
and an XML version indication – that’s basically your XML file!
File size will depend on the number of webpages you have.

Taking a closer look at this XML file:

location http://www.yoursite.com — name of your webpage

priority you set the priority you want Google to place on that page
in your site. You can prioritize your pages: 0.0 being the least,
1.0 being the highest, 0.5 is in the middle. This is ONLY relative to
your site. It will not affect your rankings. Why is this important?
You have certain pages on your site that are more important than
others, (home page, high profit page, opt-in page, etc.) by placing high
priority on these pages, you will increase their importance in Google.

last modified when you last modified that page, this timestamp allows
crawlers to avoid recrawling pages that haven’t changed.

change frequency you can tell Google how often you change that
particular page. Never, weekly, daily, hourly, and so on — if you
frequently update your page this could be extremely important.

Why do I need a XML Generator?

In order for this XML sitemap file on your site to be constantly
updated, you need a Generator that will spider your site, list
all the urls and automatically feed them to Google. Thus constantly
updating your site in Google’s massive index or database.
Keep in mind, Google also gives you the option of submitting
a simple text file with all your URLs.

Now there is already a flood of these generators popping up! Different
ways of generating your XML powered sitemap file. More are probably appearing
as you read this. But lets look at Three ways to generate your XML file.

Difficult Google’s Python Generator

That’s a relative term, if you know your server like the back of your
hand and installing scripts doesn’t scare the bejesus out of you,
you’re probably smiling at the word difficult. Google supplies a link to a
generator which you can download and set up on your server. It will cough
up your sitemap XML file and automatically feed it to Google.
Google XML Generator [https://www.google.com/webmasters/sitemaps/docs/en/sitemap-generator.html]

In order for this Generator to work, Python version 2.2 must be installed
on your web server, many servers don’t have this. If you know what you’re
doing, this will probably be a good choice.

You don’t need a Google Account to use Sitemaps but it’s encouraged
because you can track your sitemap’s progress and view diagnostic
information. If you already have another Google Account gmail,
Google Alerts, etc. just use that one to sign in and follow directions
from there.

To submit your Sitemap using an HTTP request, issue your request
to the following URL:

[http://www.google.com/webmasters/sitemaps/ping?sitemap=sitemap_url]

Hard A PHP Code Generator

This is a php generator that you can place on your server. This
generator will spider your site, and produce your XML sitemap file. Download
the phpSitemapNG and upload it your server. Run the generator to get
your XML sitemap file and send it to Google.
PHP Generator

Again, this is only hard to do if you don’t know your way around PHP
files or scripts.

Easy Free Online Generator

These Generators are popping up everywhere, and Google now keeps a list of
these ‘third party suppliers’ of generators on their site. Find them here:
Google’s List of Third Party Generators

One of the easiest to use is www.xml-sitemaps.com, and you can
index up to 500 pages with this online Generator very quickly and it will
give you the sitemap XML file Google needs to index your site.

It will go into your site, spider it and index all your pages into an
XML sitemap of your site. You can download this file, Compressed or Non-
compressed and make minor changes such as setting the priority,
changing frequency, etc.

Then upload this file to your site as sitemap.xml to the root directory
of your server i.e. where you have your homepage. Then notify Google
Sitemaps of your XML file and you’re in business.

Of course, the only drawback, if you constantly add pages to your site
you will need to also add these pages to your XML sitemap file.
This won’t be much of a problem unless you’re daily adding pages
to your site — then you will need something like the PHP or Python
generator to do all this for you automatically.

Google is still the major search engine on the web so getting your
pages indexed and updated quickly is the major reason to use Google
Sitemaps. If you want your site to remain competitive it’s probably
the wisest route to take.

To learn more about the different Services and Programs offered

by Google click here: Google Adsense & Google Adwords

This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

It is intended to give average people and internet newbie’s the ability to create a website via a free and easy to use tool. Blogs became main stream over a year ago and proved to be so easy to use, that virtually anybody was able to start one and publish content without the need to take some internet 101 or Web Development classes.

Google Pages is geared toward the same audience. The difference between Blogs and Google Pages is, that Blogs are meant to be a “Journal” to publish recent News and Events and not permanent content such as a Family History or “About Me” pages. Google Pages tries to fulfill this need.

The high demand for the new Service forced Google to disable the creation of new Google Pages accounts only a short time after they announced it. New Accounts are only available by invitation only.

I got an invitation last week and started playing around with the new Service to find out how far it developed, what you can do with it and what not. This article is a brief review of the current features and shortcomings of the service. You can visit my Google Pages Test Pages at http://carsten.cumbrowski.googlepages.com to get an Idea how Pages created by this new Service can look like.

The Basic Layout

The first choice the user has to make is which of the 4 pre-defined Layouts and 41 pre-defined Designs he wants to use for his pages. There is no option to change a design or layout to custom needs which really limit the possibilities to create unique looking pages severely.

The Google Pages Team did obviously not study how Blogger is solving this problem in an elegant way by providing the selection of templates with the ability to tweak it afterwards by more experienced users. Blogger is also owned by Google. I recommend that the Google Pages Team meets with the Blogger Team to discuss synergies and learn from the years of experiences the Blogger Team already has with this problem.

The WYSIWYG Editor

The intuitive WYSIWYG Editor is overall very easy to use, but rather limited in options. Only 6 Fonts are available: Arial, Verdana,Times New Roman, Courier New, Georgia and Trebuchet; 4 Font Sizes: small, normal, large and huge; 70 fix Colors; H1, H2 and H3 Head Lines; Unsorted List (ul); Bold or Italic font formatting (no underline, superscript or strike through); Link to other Page, File, Email or External Link; Alignment of Content: left, right and center; Image (must be uploaded) with 4 fix size options: small, medium, large and original size.

There is the option to edit the HTML Code which you need to fall back to when it comes to creating “Tables” or using additional HTML Syntax not provided by the Editor like “hr”, sorted list, the mentioned font formatting or specific colors not available in the list of the 70 predefined ones.

What I also miss is a simple build-in spell checker. The Google Toolbar has one build-in and there are various free solutions out there as well, such as the Lingucomponent Project from Open Office (http://lingucomponent.openoffice.org).

The Page and Image Management

The Management of the individual Pages is easy. Google Pages refers to Pages by what you use in the predefined “Title” area of a page. So far so good, but there is an issue when it comes to the Page Name used for the URL. The Initial Title specified for a new Page is used for the Page “File name” and can not be changed afterwards.

The Google Pages URL Syntax is http://username.googlepages.com/pagename. Make sure that you give a new Page a title that reflects the wanted “File Name” and change the Title of the Page to its real Title afterwards. The Inability to rename a Page renders the “copy page” feature more or less obsolete. The copy of the original page is simply named “originalpagefilenameX” with X being a number starting with 2 for the first copy.

Accessing the uploaded Images and deleting them is simple. The user must be careful though, because there is no indicator if an Image is used in a “published” = live page or not. Deleting a used image creates a broken Image on the public site.

“Static” Content is not an option

If you would like to have the same content for certain areas on all your pages, such as a Footer or Main Navigation you have a problem which can only be solved by cumbersome manual labor.

You can not incorporate anything to your Site Template. This means that you have to recreate the static content for every page manually. If something changes, you have no choice but must update every single page of your site manually one by one.

This is a major shortcoming that practically causes users to be inconsistent with the overall look and usability of their site.

No JavaScript or iFrames

JavaScript and iFrames are forbidden to be used in your Pages. If you add the Code manually, it’s getting removed by the Page Creator automatically. This includes inline and external JavaScript

This means, that you can not add most of the common types of Advertisement to your pages to monetize the site including Google AdSense Ads, Amazon Product Ads, Linkshare DRMs or Chitika Ads.

You can also not use any JavaScript to improve site usability.

General Tools are simply absent

Google Pages does not offer any type of tools to extend the features of the site beyond a small collection of static HTML Pages with a little bit of content.

The ability to place AdSense Ads on those Pages should be of high interest by Google since it allows them to increase their Advertising Revenue. Any build in function to place AdSense Ads somewhere into Google Pages is not in sight anywhere. I assume that this will be coming at one point because Google Pages is simply perfect for Google AdSense.

The ability to create any type of Forms or in general ANY interactive content does not exist, which severely limits the use of Google Pages. This is something the Google Pages team should work on.

Providing features like a contact form that integrates with Google GMail, the publishing of Feeds from Google Reader or the Integration of Google Maps and Google News would be perfect for Google Pages. Google Analytics can’t be added to the Pages as well.

Indexing of Google Pages by Google Search

What I haven’t found out yet, is if Google automatically adds Google Pages to the content to be crawled by its Web Crawler or not. A Search in the Google (http://www.google.com/search?q=site%3Agooglepages.com) Index reveals that over 46,000 Google pages were already indexed and added to Google’s Search Index as of today. This tends me to believe that the pages are in fact automatically crawled by Google.

Conclusion

Google Pages is surely for a good reason still in Beta Status and will probably remain in that Status for quite a while. The existing features have a lot of flaws and also a lot of very important features are missing all together.

Google Pages does also not interface with any other existing Google Service although Google Pages is a perfect candidate to exploit and showcase a wide variety of existing Google Services (live and beta ones). Google has still a long way to go with this service to provide a useful tool for the general public.

I see its use today as a place where you can create some static pages with content to link to from your blog at Blogger or other Blogging Services. It is certainly not enough for most people to create their complete Homepage/Presence on the Internet via Google Pages.

It might also be an alternative for some Geocities Users since Google Pages does not show any 3rd Part advertisement anywhere on the pages.

About the Author Carsten Cumbrowski is a professional Web Developer with years of experiences in creating enterprise Web Solutions. He has also over 5 years of experience in Internet Marketing.

Article Source: http://EzineArticles.com/?expert=Carsten_Cumbrowski

The way this works is pretty simple. A business pays for advertising on Google, then places ads to be shown in Google’s search results and on other websites. In turn, Google then places these ads according to their relevancy, into their search results and on websites that have partnered with Google through AdSense. Since most of Google advertising is done on a Pay-Per-Click(PPC) basis, Google gets paid each time someone clicks on an add. Websites owners that have partnered with Google through AdSense also receive a portion of Google’s profit each time someone clicks an ad displayed on their website. These transactions can range anywhere from a few cents to a few dollars depending upon how much a company is paying for advertising.

There are several “packages” or “systems” out there that promise to show you how to make thousands of dollars a month or per week even, just by using Google AdSense. I’m going to go ahead and break this down for you…even if you did make thousands of dollars a week (highly unlikely) using only Google AdSense, Google only sends out checks or direct deposits once per month. Thousands per month? This is actually a possibility if you have an extremely popular website. To give a reality check to these “packages” and “systems,” seriously take a moment and do the math. Just say that you have a blog that attracts 100 visitors per day, and your average profit per click is $0.20. If 100 percent of those 100 visitors each click an ad, your profits would average around $20 per day. This averages out to be around $600 per month. Still not too bad, but a far cry from thousands per week.

You don’t need some 20 to 50 dollar package to tell you how to do this…its really simple, and you wont get much more than this out of any of the packages for sale out there. Go to https://www.google.com/adsense/login/en_US/ and click on “Sign Up Now.” Follow the instructions, sign up for the account, wait for approval from Google. Once your AdSense account is approved, follow the instructions after logging in to get started. Answer a few questions from Google, tell them how you want ads to be displayed on your page, submit, and copy your HTML code provided by Google AdSense. Paste the code into your website. Ads will appear on your site, people click on the ads, you get paid. Its as simple as that.

Keep in mind that this is just a very brief overview of the “how-to,” but if you have questions or need to find information about performance and optimization of the ads, refer to Google’s AdSense help forums and the training material provided by Google. DO NOT waste your time and hard-earned money with any of the so-called proven “systems” as you will find that all the information, training, and advice is free and available to the public.

If you have any questions on this topic or any other topic that I have discussed, please don’t hesitate to ask!

William a.k.a. greendaddy428

Article Source: http://EzineArticles.com/?expert=William_E_Fountain

For better or worst, Google has permeated into almost every aspect
of our everyday life. Being Googled is now a common expression and
an act carried out by millions of users around the world each day.
New Google products and services are coming on stream at a frightening
pace, further increasing Google’s impact on our lives.

Despite this dominating presence, many people still don’t realize
Google offers some excellent free marketing tools for marketers
and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to promote their sites or
products online. Useful tools that will make your promotions
easier and much more profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the webmaster.
Google Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what it does
once it enters your site. You can monitor up to three sites
for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

LINK http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

LINK https://www.google.com/webmasters/sitemaps/docs/en/about.html

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

LINK http://www.google.com/alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

LINK http://froogle.google.com/

5. Google Checkout

Not exactly free but for those marketers who use AdWords
— for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

LINK https://checkout.google.com/

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

LINK http://www.blogger.com/

7. Google Toolbar – Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

LINK http://toolbar.google.com/T4/enterprise/

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

LINK http://groups.google.com/

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

LINK https://www.google.com/adsense/

10. Google Writely

A recent addition to Google’s stable of free products.
Writely is a full featured online writing editor with
spellcheck and great collaborating features. It also
lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time — the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

LINK http://www.writely.com

Honorable Mention – Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

LINK http://www.google.com/trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

…
The author is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools Everyone is profiting from Google, why not you? Click here: Google Cash File Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Google started out as the beloved child, a fledgling start up that was all heart, and today they are a “hated” brand. Why the fall from grace? In some ways Google is a victim of the too big, too powerful, and too successful affliction that attacks companies that achieve a level of success that few companies dream of. Now that does not mean that I am giving them a pass, they have room to improve and I really do not hate them. I just think there is a lot of areas they could improve.

I sat down and wrote an open letter to Google about my wishes and dreams for their future:

Dear Google,

Please consider the following for areas of improvement.

1. Usenet and RSS.

Please, I’m begging, (groveling if it will help) create RSS feeds for Google Groups keyword searches. Think of the value, you could monitor Usenet for company or product names using RSS feeds. This would be an extremely easy way for businesses (and Google users) to stay in tune with what is being said on Usenet and in forums about specific topics.

2. Privacy Policy.

Clarify Google’s privacy policy, and tell me EXACTLY how you are going to use the aggregate data you collect. While most of us realize that the personal information collected is of little value, the aggregate data is extremely valuable. Google is an extremely powerful company, and this collective data gives them a huge advantage in negotiating acquisitions or determining trends. Many of us respect Google, its size and power, but do not necessarily want to contribute to Google’s additional growth. Implement a way for customers wishing to pay a fee, to opt not to have their data aggregated or tracked.

3. Protect Your Customers.

For goodness sake, don’t make it so easy for people to rip off software companies. Why do you suggest cracks or serials on the Google Suggest tool? Please help protect the intellectual property of your customers!

http://labs.google.com/suggest

4. Stop Tracking Everything I do!

I login in to Writely (now Google Docs) and feel as if I am being stalked, you monitor searches, you monitor tracking through analytics, you monitor advertising through Google Adwords, you monitor money earned as a publisher through Google AdSense, and now you have connected many of the accounts together. Please give users a little privacy, or the ability to easily manage multiple logins.

5. Tell Me How Much I Make!

Clearly tell publishers what percentage range they can expect to receive when they serve AdSense on their content websites. Now, I understand that it might vary publisher to publisher, but disclose a range. Or at the very least, consider adopting a model similar to Amazon’s where publishers percentage of revenue earned is based on their volume.

6. Google Alert via RSS.

The current Google alert system is from the 1990’s (figuratively speaking) please offer an option to receive Google alerts via RSS feeds. I know you can setup a Google News search using RSS, it seems silly that it is not available via Google Alerts.
http://www.google.com/alerts

7. Faster Blog Indexing.

Google is all about search, right? Why are they so slow at indexing blogs? In fact the Google blog search performs far worse than many of the blog specific search engines. Search should be Google’s strength instead of a weakness. Even the breadth of blogs searched, and the related blogs listed on Google’s blog search are on the thin side. Definitely room for improvement in this area.

http://blogsearch.google.com

8. Same Rules.

I wish that the rules were the same for all AdSense publishers regardless of the revenue that they produced. In talking with publishers, it is clear that there are a different set of standards, based on the revenue produced or traffic that a website receives. Keep the playing field even, if someone is using a subversive tactic, they should have be penalized regardless of their revenue.

9. Combat 2nd Generation Fraud.

What is second generation fraud? Fraudsters bid high for AdWords, what they are paying for keywords or phrasing is irrelevant, because the credit card they are using is fraudulent. They make legitimate affiliate sales through the website and profit from their “free” traffic. Google should help connect the dots on these sites, and ban the websites from their organic index.

10. Drop DMOZ.

Please either drop the Google Dmoz directory listings, or pay to staff DMOZ with reputable editors who can keep up. The Dmoz listings are hopelessly outdated and not reflective of current websites.

11. Protect Copyrights / Trademarks.

Google seems to flip-flop on the issue of allowing competitors to bid on branded words in their AdWords accounts. The current policy appears to be, that competitors cannot use a trademark in the advertisement, but competitors can still bid on trademarked terms. A company Google’s size should have more respect for trademarks. I really wish Google would stand firm on the issue of trademarks and prevent competitors from bidding on the terms.

12. Bury the Sandbox.

Dispose of the sandbox or aging delay, or heck get rid of both. Face it, valuable websites are created every day. The Internet is fluid and valuable websites should not be penalized because of their youth. The sandbox and aging delay, may deter spam sites, but there must be a better way.

13. Let Me Be Anonymous!

Why do you need my personal information? Does it really matter in the big scheme of everything that Google does? Why do you require my personal information?

14. Stop Putting US Companies at a Disadvantage.

Canadian and non-US companies can setup literally hundreds of AdSense publisher accounts, yet US companies are tracked using tax ID numbers hence they can only have one account.

15. Weigh Wikipedia Less.

Lets face it, ANYONE can edit Wikipedia. The information read in Wikipedia might be accurate one day and incorrect the next. Wikipedia is a nice resource, but is not a reliable indicator of information. Please do not use links from Wikipedia to indicate a sites worth. Wikipedia uses the same model as Dmoz which has languished, volunteers can only do so much.

16. Make an RSS Search Engine.

Why hasn’t Google done this? I am baffled. The blog search engine is not an RSS search engine, consider the power of being able to search ALL RSS feeds. There are a number of small RSS search engine portals available but there is not a clear leader, this is where Google could and should be.

17. Stop Buying Companies.

Stop the purchasing, Google is big enough already. Finish all the things that Google has started. Keep in mind that while the archives on the Internet might last forever, it is rare that companies retain power and clout for any length of time. Remember Infoseek, or Altavista? Focus on your strengths.

While my Google wish list might seem trivial, these are all things that Google could do to earn their way back into my good graces.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Article Source: http://EzineArticles.com/?expert=S._Housley