Everyone in the online world knows extremely well that the most sought after traffic to one’s site comes from a Google search. Folks, 80% of searches on the internet are done in Google.
In theory, it is simple – if you have something interesting to someone else, if you build a website with the honest to goodness goal to provide something useful for someone else, that someone else will find you. That is also how the creators of Google describe their main goal, to more or less have a great repository of information, and help people of our planet find useful stuff.
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If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.
But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.
Here are five ways that Google provides free traffic assistance.
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1. Introduction – about Google
Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”
2. Everflux – what is that?
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