It has became a virtual cash-cow for those who have
mastered Google with their marketing techniques.
They know a number one spot for a competitive keyword
or keyword phrase in Google will usually prove very
lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest,
seasoned webmasters also know getting a top placement in
Google will usually bring more traffic than a top placement
in MSN or Yahoo combined! Getting a number one spot in
Google for a popular keyword can prove very lucrative,
earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and
keywords for Google if they want to turn a healthy profit.
Optimizing your webpages for Google is a complete industry
in itself, what you really have to keep in mind, besides
on-page optimization like keyword density, mega tags, etc.
is that Google places a great amount of weight on off-page
links and anchor text.

Google ranks all webpages on the Internet by a scale
of PR0 to PR10, higher is better. One-way links from
high PR sites related to your keyword or website theme
is highly valued and will usually move your site up on
the SERPs (Search Engine Return Pages). This is the major
factor why ‘article marketing’ is all the rage and why
articles are great building blocks for getting top
keywords and consequently extremely important for
earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top
keyword listings in Google. But in my opinion, one of
the best experts on the net for website SEO is Brad
Callen. His ‘SEO Elite’ is top quality SEO software and
his soon to be released ‘Keyword Elite’ will greatly
impact how keywords are used by webmasters and
marketers.

Once you have gained significant traffic, you can use
Google AdSense to earn revenue from your site or blog.
Google AdSense lets webmasters and bloggers earn
advertising revenue by placing the AdSense code on
their sites. These can be text links, images, or banners.
These AdSense ads will be directly related to your
page’s keywords. Top or highest paying keywords will
naturally return more revenue. AdSense ads are
extremely targeted and is an effective way of
earning money from your site. Learn more:
https://www.google.com/adsense

One of the undisputed top experts on using Google
AdSense is Joel Comm. A seasoned marketer who has
created some well informed products on Adsense — mainly
his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you
can buy your way onto Google’s first page results by
using Google AdWords. This is the popular Pay-Per-Click
advertising system offered by Google. Perfecting the
AdWord system is an art form in itself; do it right and
you can create very lucrative cash streams. Do it wrong,
and you can create your very own personal money pits!
https://adwords.google.com/select

Therefore, it is strongly advised that you learn more
about AdWords before you risk your hard earned cash.
One of the best sources for Google AdWords is still
Perry Marshall’s excellent ebook ‘The Definitive Guide
to Google AdWords’. It will give you all the basics on
Google AdWords.

Just about everyone knows about Google’s two popular
programs AdWords and AdSense, but there are other ways
marketers can earn money promoting Google products or
services. Google has started to list products that an
affiliate can promote through the AdSense program. You
can earn money by promoting the Firefox browser with
the Google search box and you can also promote Google’s
AdSense program to other webmasters and earn money by
referring new users.

The next logical step for Google is to offer more
products through its AdSense affiliate program. Many
seasoned marketers are promoting Google’s AdSense, it
would be counterproductive for Google not to take
advantage and offer other products/services through
this marketing system. Its own products or other
closely related third party products. Many marketers
would gladly promote products under the Google banner
mainly because any Google branded product would be an
easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before
they send you a check. Getting a check from Google is
somewhat special, no matter what the amount, show your
family and friends a check from Google and their eyes
will pop open! If you’re an online marketer you may get
quite a few larger checks from different online companies
but nothing will get you the respect a Google check does.
Just goes to show how much Google has permeated into our
everyday lives.

Not that you need it, but it’s just another reason to
start earning money for Google. Try some of the programs
listed above and you will be smiling all the way to… now,
where the heck is that Google Bank?

……
Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Fellow webmasters will recognize my slight desperation,
my total sense of unease when Google dances. It all has to
do with pre-conditioning, psych majors will know this,
I am well conditioned to react. I have been burnt horribly
by Google dances in the past so my panic is almost palatable.
Forget Pavlov’s dog, when Google dances, webmasters like
me salivates.

And Google is really dancing this time, Jagger has nothing
on this baby. Nobody dances like Google, even puts Seinfeld’s
Elaine to shame. And if you’re new to the webmaster’s favorite
folly, a Google dance happens with Google adjusts its ranking
algorithm, causing a ripple effect and adjustments in the
rankings of keywords. Sites move up or down. Previous major
Google dances have been called Florida, Austin, Bourbon…

When Google dances, webmasters sweat bullets. And it’s not
all in their heads. It’s not psychosomatic. Horror stories abound,
about honest hard working webmasters (not a black hat to be seen)
suddenly waking up to find their site or sites gone from Google.
Thousands of daily visitors/customers to their site vanish
in an algorithmic fog overnight. Swift. Brutal. Painful.

Gone, top ranking keywords nowhere to be seen. Gone, visitors,
visitors, visitors. Gone, sales, sales, sales…

More times than not, the sites come back or regain their
positions (rankings for popular keywords — for the totally
uninitiated, keywords or keyword phrases are what people type
into search engines to find what they’re looking for), keywords
are the conerstones of the whole Internet. Without them, the
Internet as we know it, would not work.

Mastering Google means mastering your site’s keywords or phrases.
Get a top ten SERPs ranking for your keywords and changes are
very good you will have a successful site. Webmasters work
for years getting their site’s keywords up into the
top keyword ranking spots. Countless fortunes have been made
by those who have mastered the game. Countless fortunes have
tumbled when Google dances.

Of course, the sensible thing to do is for all webmasters
to unite and bring Google down a peg or two. At least in our
own minds, if not in the real world. Don’t place so much
importance on Google. Yes, it’s very important, but snap out
of it. The more webmasters whine and moan about Google’s
erratic dances, algorithm and rankings – the more power we are
giving Google.

Why is Google still so important to webmasters? MSN and Yahoo
are gaining ground but Google is still the top dog and here’s
why: As far as the search engine market goes, whether it’s
wearing a halo or a cursor, Google is still the only game in town.
According to Alexa, a company that tracks web traffic, the top
three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google. However,
when you compare where people go on these sites: search.yahoo.com
accounts for only 9% of Yahoo’s traffic and search.msn.com only
7% of MSN’s total traffic; whereas most of Google’s traffic is
search traffic. This is a big distinction.

Once burnt, twice shy. Years ago, the Florida Update totally wiped
my site from the Google Radar. Hence my total apprehension
when one of these dances comes along. I wanted my site to survive
the next Google dance so I put some simple strategies into place that
would hopefully help me weather this and future Google dances.
Strategies that you might also find helpful to fight your
own private battle with Google.

Here’s what I did and what you can also do:

Find A Good SEO Expert

Find a good SEO expert and have him or her in your corner.
I found Brad Callen. One of a very few people who truly
understands Google and knows how it works. I learned much
of what makes Google really tick from Brad. I advise you to
find or hire a SEO expert like Brad to help you out with your
site or sites. Just the fact of having a SEO expert in your
corner makes handling Google a little bit easier.

Link Only To Safe Sites

One of the simplest ways to keep on the good side
of Google is to make sure all links on your site
link only to sites that have a PR4 or over.
Don’t link to bad neighborhoods, avoid linkfarms like
the avian flu.

One Keyword To A Page

The major mistake most webmasters make – they don’t
focus on one keyword phrase per page. Try to keep
your pages separate, write on one or two closely
related keyword phrases for each webpage and you
will see a big improvement from Google. Don’t keyword
spam but sprinkle your keyword phrase and variations
of it throughout your copy.

RSS To The Rescue

Creating an RSS feed and Blog for your site’s major keywords
is as simply as starting a free blog with Blogger.com
(owned by Google), it can be done in a few minutes.

I favor using Blogger because it now has the Google Blog search
bar at the top. Blog search will bring in a lot of traffic and
your content is instantly indexed in Google. What more can you
ask for. Whatever you do, don’t underestimate RSS, it’s going
to play a major role in the Internet of the near future. Especially
when Microsoft comes out with its Longhorn browser which will
be RSS empowered.

Embrace Article Marketing

If you can string two sentences together start writing articles
on the major keywords or topics of your site. Place your
links in the resource box of your articles and submit them
to online article directories like EzineArticles.com or
buzzle.com. Write helpful ‘how-to’ articles and other
webmasters will place your articles on their sites and
you will get an ambundance of one-way links back to your
site. Google loves these kinds of links and since the
sites picking up your articles will all be related to
your site’s topic, these will be relevant links.

Customer/Visitor Focused Content

Besides high PR links to your sites, Google also loves
content. Write unique content that’s related to your
site’s topic and write a lot of it. It’s the main reason
anyone bothers to come to your site in the first place,
so make sure you have good original content. Add high
quality articles from sources you respect and your
visitors will have another reason to visit your site.

Keep saying to yourself: content is king, content is
king. Make sure you put that belief into practice and
Google will reward you nicely. Well, maybe. Nine times
out of ten.

Actually, this time my site jumped to PR5 and my Google
backlinks went up. Also some of my keywords are up but
most have stayed the same. Overall, my traffic from
Google remains the same which is very worrisome, if
I moved up to PR5 — my traffic should theoretically rise
also. I saw a dramatic rise in traffic when my site
went to PR4.

Such are the little puzzling mine-fields, whether intentionally
or not (I can’t believe anyone could be this sadistic!) Google
throws every webmaster’s way. Over time, if you let it
get to you, it will drive you stark raving bonkers.
Especially, if you are seriously building an income, lifestyle
and well-being around the Internet and by default Google.

For every webmaster, Google is a never ending endurance
race of strategies, positioning and planning. Keeping
one step ahead of this search engine while keeping
your eyes peeled for the men in white, is a never ending
struggle. One every webmaster must fight and win on their
own terms. Follow the simple steps above, and you will be
better prepared for the next Google dance.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, let’s say you do a Google search for the keyword phrase “webkinz dollar store”, and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of Google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.

For those concerned about SEO.

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (Google), by the search (Google) and for the search (Google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google’s stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a Google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One AdWords: Ok so interested parties can shop for keywords from the keyword store.

One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.

Conclusion.
What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for Google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new Google theory.

14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo

I believe, if internet marketing had a generic signature line, it would read, “try this at home”. And you don’t even need an expert license to build an affiliate empire. All you need is experience and more experience.

Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.

For more useful resources and information subscribe to my website AffiliateHow.com
For my reviews on ebook, book, software, console, gadgets, camera, phone, web hosting and popular items, visit AmpleReview.com

“Statutory Warning”

Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.

Article Source: http://EzineArticles.com/?expert=Krsna_Solo

For better or worst, Google has permeated into almost every aspect
of our everyday life. Being Googled is now a common expression and
an act carried out by millions of users around the world each day.
New Google products and services are coming on stream at a frightening
pace, further increasing Google’s impact on our lives.

Despite this dominating presence, many people still don’t realize
Google offers some excellent free marketing tools for marketers
and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to promote their sites or
products online. Useful tools that will make your promotions
easier and much more profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the webmaster.
Google Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what it does
once it enters your site. You can monitor up to three sites
for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

LINK http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

LINK https://www.google.com/webmasters/sitemaps/docs/en/about.html

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

LINK http://www.google.com/alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

LINK http://froogle.google.com/

5. Google Checkout

Not exactly free but for those marketers who use AdWords
— for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

LINK https://checkout.google.com/

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

LINK http://www.blogger.com/

7. Google Toolbar – Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

LINK http://toolbar.google.com/T4/enterprise/

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

LINK http://groups.google.com/

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

LINK https://www.google.com/adsense/

10. Google Writely

A recent addition to Google’s stable of free products.
Writely is a full featured online writing editor with
spellcheck and great collaborating features. It also
lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time — the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

LINK http://www.writely.com

Honorable Mention – Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

LINK http://www.google.com/trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

…
The author is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools Everyone is profiting from Google, why not you? Click here: Google Cash File Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Who would have predicted that seven years ago two friends with an idea and a little ambition, working in a garage, would one day revolutionize internet search advertising? Then again, looking back on the personal computing industry and how it got started, we could ask the same. Once again this shows us just how much possibility is yet to be discovered in personal computing.

Just six letters, one simple word, with tremendous value, is becoming one of the most recognized trademarks on the internet. Google, founded by two college friends – Larry Page and Sergey Brin from Stanford University – has succeeded in becoming the world’s number one search engine and in just a few years.

Toping its biggest rivals, Yahoo, MSN, and Ask Jeeves and even making an enemy or two along the way, the ‘zero-tolerance’ software corporation Microsoft, Affinity Engines, and Advanced Internet Technologies – to name a few – Google has made quite a name for itself in such a short time.

Now the multi-billion dollar enterprise has got a swarm of internet users, marketing analysts and entrepreneurs asking ‘how did they manage to do it?’

One thing we do know about Google is that it tends to be very secretive about its business. Google was recently presented with a subpoena from the U.S. Justice Department, in 2006, to turn over information on Internet searches in coordination with law-enforcement (as a part of the government’s crackdown on terror). This, of course, enraged certain privacy activists. Google went to court and fought the subpoena. Other internet search engine companies such as Yahoo, MSN, and AOL complied with the same subpoena, making statements that there were no privacy issues concerned in the matter. However, to the public’s great surprise, Google’s case for not disclosing information about their searches was not on the grounds of privacy. Instead the company claims that disclosing this information would jeopardize its trade-secrets.

Google is under a microscope, to every marketing expert and competitor, right now. It poses a great threat to the market in which it operates. What is more intriguing, however, is that the market poses a great threat to it. Google literally owns the Internet search advertising industry profiting from 70% of its total output. Yet its greatest strength is, ironically, also its greatest vulnerability.

Internet marketing is no easy task, let alone offline marketing. Google, on the other hand, has made this process increasingly simple. With the bulk of Google’s paid ads coming from direct marketers (as apposed to branded marketing) it’s managed to generate a rapid-fire quality advertising floor to a rather dynamic audience. This has opened up numerous opportunities for internet marketers around the world. Still, Google has very little expertise in the areas of branded marketing as well as displayed advertising. This gives its competitors more edge.

Officials from Microsoft have admittedly stated that they did in-fact underestimate Google and they are already underway in launching a ‘counter attack’. This type of no-nonsense attitude is exactly what technology initiative companies like Google seem to invoke from Microsoft.

Yes, Google has succeeded at generating more advertising revenues than experts thought possible, but that does not mean it can’t fall. What’s alarming to some analysts is that 99% of Google’s revenues come directly from its paid advertising program. That means only 1% of its revenues are generated from other meager products – such as the Google Pack. This puts the company in a very dangerous situation, because surely its Pay-Per-Click (PPC) advertising program will only grow so far before it reaches a slump. With law suits barging in the company’s front door and tensions rising, there is good reason to suspect such notions.

The suits at Google are failing to show focus, another reason for analysts to raise suspicions on the company’s future success. While Google’s website and search technology has remained optimum – in its simplicity meets power approach – the top level executives have failed at defining the company’s strategic mission. What’s somewhat reassuring though is that the folks at Google seem to be quite aware of this fact.

Google makes its mission statement short and to the point – as they do with pretty much everything. Their overall mission is to organize the world’s information and make it universally accessible and useful – as stated on their website. How they plan on doing this and by what means, however, remains unclear.

Some people think Google merely struck oil and can’t determine where to invest their money for future growth. Or perhaps that’s what they would like us to think? We have to remember that Google is under a watchful eye and there is a lot at stake for this company. One wrong move and it could be Google’s last click.

Maybe that’s why Google retains this stealthy cautious approach in its marketing tactics. It is important to understand, however, that Google is indeed shifting its aims as a services organization and beginning to search for profit maximizing solutions other than its dominant search advertising. For instance, they have invested in a number of growing companies such as dMarc, Dodgeball, and Current Communications Group LLC. Not to mention the recent purchase of YouTube by Google for a hefty $1.65 billion.

Over the years Google has also launched various beta products such as Google Mail, Google Talk, Google Video, Google Earth, Google Maps, and Froogle. Its Google Labs are throwing random new ideas at Googlers all the time.

When Google first released its toolbar in 2000 people were skeptical. Soon the Google Pack made one small, but critical, step for the company’s future. Simply getting these products on your desktop was enough of a threat to Microsoft that they rallied to build a search engine (that will supposedly compete with Google Search and Google Desktop) directly into the core of their next-generation operating system, Windows Vista.

So it appears that Google, while still in a premature stage of development, is heading in the right direction. With experts predicting growth in the market of up to 41% by next year, investors can rest assured that their stocks aren’t going to plunge anytime soon – if at all.

Google has proven itself as a very profitable and lucrative business. Though, it is yet to adapt its distinct vision to the changing environment and continue to build from its core with an effectiveness and efficiency that will meet the competition.

Sherif Ramadan is the founder of Business-Geek.com a website dedicated to providing small businesses with affordable services. If you’re struggling with your small business startup or looking for professional business services that won’t nickel-and-dime your small business budget, visit us today at http://www.Business-Geek.com to learn more about our services.

Article Source: http://EzineArticles.com/?expert=Sherif_Ramadan