Fellow webmasters will recognize my slight desperation,
my total sense of unease when Google dances. It all has to
do with pre-conditioning, psych majors will know this,
I am well conditioned to react. I have been burnt horribly
by Google dances in the past so my panic is almost palatable.
Forget Pavlov’s dog, when Google dances, webmasters like
me salivates.

And Google is really dancing this time, Jagger has nothing
on this baby. Nobody dances like Google, even puts Seinfeld’s
Elaine to shame. And if you’re new to the webmaster’s favorite
folly, a Google dance happens with Google adjusts its ranking
algorithm, causing a ripple effect and adjustments in the
rankings of keywords. Sites move up or down. Previous major
Google dances have been called Florida, Austin, Bourbon…

When Google dances, webmasters sweat bullets. And it’s not
all in their heads. It’s not psychosomatic. Horror stories abound,
about honest hard working webmasters (not a black hat to be seen)
suddenly waking up to find their site or sites gone from Google.
Thousands of daily visitors/customers to their site vanish
in an algorithmic fog overnight. Swift. Brutal. Painful.

Gone, top ranking keywords nowhere to be seen. Gone, visitors,
visitors, visitors. Gone, sales, sales, sales…

More times than not, the sites come back or regain their
positions (rankings for popular keywords — for the totally
uninitiated, keywords or keyword phrases are what people type
into search engines to find what they’re looking for), keywords
are the conerstones of the whole Internet. Without them, the
Internet as we know it, would not work.

Mastering Google means mastering your site’s keywords or phrases.
Get a top ten SERPs ranking for your keywords and changes are
very good you will have a successful site. Webmasters work
for years getting their site’s keywords up into the
top keyword ranking spots. Countless fortunes have been made
by those who have mastered the game. Countless fortunes have
tumbled when Google dances.

Of course, the sensible thing to do is for all webmasters
to unite and bring Google down a peg or two. At least in our
own minds, if not in the real world. Don’t place so much
importance on Google. Yes, it’s very important, but snap out
of it. The more webmasters whine and moan about Google’s
erratic dances, algorithm and rankings – the more power we are
giving Google.

Why is Google still so important to webmasters? MSN and Yahoo
are gaining ground but Google is still the top dog and here’s
why: As far as the search engine market goes, whether it’s
wearing a halo or a cursor, Google is still the only game in town.
According to Alexa, a company that tracks web traffic, the top
three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google. However,
when you compare where people go on these sites: search.yahoo.com
accounts for only 9% of Yahoo’s traffic and search.msn.com only
7% of MSN’s total traffic; whereas most of Google’s traffic is
search traffic. This is a big distinction.

Once burnt, twice shy. Years ago, the Florida Update totally wiped
my site from the Google Radar. Hence my total apprehension
when one of these dances comes along. I wanted my site to survive
the next Google dance so I put some simple strategies into place that
would hopefully help me weather this and future Google dances.
Strategies that you might also find helpful to fight your
own private battle with Google.

Here’s what I did and what you can also do:

Find A Good SEO Expert

Find a good SEO expert and have him or her in your corner.
I found Brad Callen. One of a very few people who truly
understands Google and knows how it works. I learned much
of what makes Google really tick from Brad. I advise you to
find or hire a SEO expert like Brad to help you out with your
site or sites. Just the fact of having a SEO expert in your
corner makes handling Google a little bit easier.

Link Only To Safe Sites

One of the simplest ways to keep on the good side
of Google is to make sure all links on your site
link only to sites that have a PR4 or over.
Don’t link to bad neighborhoods, avoid linkfarms like
the avian flu.

One Keyword To A Page

The major mistake most webmasters make – they don’t
focus on one keyword phrase per page. Try to keep
your pages separate, write on one or two closely
related keyword phrases for each webpage and you
will see a big improvement from Google. Don’t keyword
spam but sprinkle your keyword phrase and variations
of it throughout your copy.

RSS To The Rescue

Creating an RSS feed and Blog for your site’s major keywords
is as simply as starting a free blog with Blogger.com
(owned by Google), it can be done in a few minutes.

I favor using Blogger because it now has the Google Blog search
bar at the top. Blog search will bring in a lot of traffic and
your content is instantly indexed in Google. What more can you
ask for. Whatever you do, don’t underestimate RSS, it’s going
to play a major role in the Internet of the near future. Especially
when Microsoft comes out with its Longhorn browser which will
be RSS empowered.

Embrace Article Marketing

If you can string two sentences together start writing articles
on the major keywords or topics of your site. Place your
links in the resource box of your articles and submit them
to online article directories like EzineArticles.com or
buzzle.com. Write helpful ‘how-to’ articles and other
webmasters will place your articles on their sites and
you will get an ambundance of one-way links back to your
site. Google loves these kinds of links and since the
sites picking up your articles will all be related to
your site’s topic, these will be relevant links.

Customer/Visitor Focused Content

Besides high PR links to your sites, Google also loves
content. Write unique content that’s related to your
site’s topic and write a lot of it. It’s the main reason
anyone bothers to come to your site in the first place,
so make sure you have good original content. Add high
quality articles from sources you respect and your
visitors will have another reason to visit your site.

Keep saying to yourself: content is king, content is
king. Make sure you put that belief into practice and
Google will reward you nicely. Well, maybe. Nine times
out of ten.

Actually, this time my site jumped to PR5 and my Google
backlinks went up. Also some of my keywords are up but
most have stayed the same. Overall, my traffic from
Google remains the same which is very worrisome, if
I moved up to PR5 — my traffic should theoretically rise
also. I saw a dramatic rise in traffic when my site
went to PR4.

Such are the little puzzling mine-fields, whether intentionally
or not (I can’t believe anyone could be this sadistic!) Google
throws every webmaster’s way. Over time, if you let it
get to you, it will drive you stark raving bonkers.
Especially, if you are seriously building an income, lifestyle
and well-being around the Internet and by default Google.

For every webmaster, Google is a never ending endurance
race of strategies, positioning and planning. Keeping
one step ahead of this search engine while keeping
your eyes peeled for the men in white, is a never ending
struggle. One every webmaster must fight and win on their
own terms. Follow the simple steps above, and you will be
better prepared for the next Google dance.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Search Engine has an agent program commonly known as a web crawler / web spider / web robots, etc.. This crawler duty to seek and to index (save / collect information) millions of websites with automatic and structured (such as a web domain, title, keywords, description, content, etc.) into the database. He said, each could crawler to index more than 3 billion its website per month (howr big its database). Crawler from each search engine has a capability / sophistication different, he said crawlernya quick google and most sophisticated in to index the web. But there are some search engines that have the same crawler. Do not ask in detail the workings of the sophistication of search engines and crawlers because it was a secret search engine we can only guess in general

SEO (Search Engine Optimization) is itself a concept or strategy or how to maximize / optimize the existence of our website to search engines which search engines are expected to become the largest source of visitors to bring in a constant or it increases each time. For example a website optimized for search engines, the website we’re talking about “peanut”, when someone searches for the keyword “peanut” in a search engine, then our website will always appear on the first page or second page search engine because the topic of our website its relevant keywords (but may also to some of our web page will always appear in some page of that search engines).

As the ultimate goal of SEO itself is a ranking (especially google pagerank), which defines the popularity ranking of a website for a keyword / topic, or sometimes also describe the quality of SERP (Search Engine Results Page) and SEO is expected to be one part to maximize the business and marketing on the internet. Lots of SEO concepts or strategies such as backlinks, anchor, metatag, permalink, etc. (meaning here is a reply to a spam target keywords).

That’s a little general description of the SEO and Search Engine itself. “Many roads lead to Rome” also applies in the SEO (but there is no shortcut for SEO success). I myself do not practice it. Hopefully the above explanation can give some benefits for friends who do not understand.

It gets complicated. And when I say complicated I mean Einstein-esque complicated. The Google PageRank explanation isn’t for the faint of heart. So… if you have heart conditions, blod clots, emphysema, are pregnant, nursing or could become pregnant… Look the other way… NOW!

Google PageRank History

Google PageRank was developed in the mid 90’s by Larry Page and Sergey Brin (pictured left) at Stanford University. The two worked tirelessly for 3 years on an algorithm that could produce a numerical ranking of webpages based on a number of factors (we’ll get to those in a second).

After a successful prototype was created in 1998, the two went on to found Google shortly after. The Google PageRank became the standard by which Google now ranks webpages.

The PageRank Algorithm

I’m going to zoom right through this part because this is where it gets complicated. I just want to show you the world famous algorithm.

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

where

PR(A) is the PageRank of page A,

PR(Ti) is the PageRank of pages Ti which link to page A,

C(Ti) is the number of outbound links on page Ti and

d is a damping factor

This is the original Google PageRank algorithm as discovered by Page, and Brin. It has undergone a lot of changes since then, and the ACTUAL algorithm that is used now remains somewhat mysterious.

So What Exactly Is A PageRank?

Google PageRank is defined by a number from 0-10 (10 being the highest). It is, essentially, a vote of confidence from the community. The higher the PageRank, the more “trusted” your site is by Google. That said, the links from these sites are also highly trusted (more on that later).

What Does Google PageRank Mean To Me?

PageRank or PR, in short, means EVERYTHING! If you are aspiring to build a great site that generates tons of revenue and loads of daily visitors, PageRank is very important. There is a huge misconception floating around that Google PageRank also determines your search engine results placement (or SERP). This is not, and has never been true. On Google alone, it is a SMALL factor. When I say a small factor, I mean it is only one of a couple dozen factors. None of the other search engines use PageRank to determine their results.

That said, Google PageRank IS a very important statistic for a monetized blog or site. It is one of the deciding factors when determining everything from how much you charge advertisers, to the overall value of your site if you should go to sell it. Some sites even charge other sites for a link if their page has a high enough PageRank. I’ll get into this in a minute.

How Do I Get A High Google PageRank?

Pray! Actually the single most effective way to build a PageRank all has to do with a very basic blog principle. Write quality content! It’s that simple…. kinda.

Google PageRank is a system that relies heavily on links. Incoming and outgoing links are the biggest factor in your PageRank. You know how I’m always preaching “link love”? This is one of the reasons (besides my strong desire to better the community). Every link that comes into your site (linkback, trackback, backlink) is given a value. The overall value of your incoming links weighs heavily on your Google PageRank.

Every link is assigned a value based on how high the site that linked to you is rated. For example… if you had 1,000 incoming links from websites that don’t have a PageRank, it might not weigh as heavily as having 100 incoming links from a site with a PR 5. As I mentioned above, the higher the PageRank, the more trusted the site is. Therefore, when it comes to incoming links, the higher the PageRank of the links, the better your chances of increasing your PageRank. The higher your PageRank, the more leverage you have as a blogger.

There are also factors that you can’t control when it comes to PR. The older your site is, the more trusted it becomes and therefore, it is looked upon in a favorable way by Google. Google wants lots of pages, lots of incoming links to said pages, and lots of internal links to your pages. That means that you should try to link to as many pages inside your site as possible. This shouldn’t be hard, because it only helps your cause. A “recent post” category in your sidebar is an example of an internal link.

Some people even BUY incoming links from sites with a high Google PageRank. I don’t condone this on either end though. For one it costs money and it isn’t really cost effective for a new blogger. And secondly, the sites that do this are usually punished when Google finds out.

Conclusion

This was just the basics of how Google PageRank works. I’m no expert, but it should help you out as you are getting started. I hope this helps un-mystify PR a little bit.

In closing, I’ll tell you this… The fastest way to build Google PageRank is to get linked to, A LOT! Also, I mentioned that writing quality content was the way to build Google PageRank, and here is how. The more quality content you put into your blog, the more pages you accumulate. Google likes sites with a lot of pages. Also, the more quality content you write, the more you get linked to. Incoming links mean sweet PageRank improvement, and gaining a few awesome readers!

–Bryan Clark– is the webmaster at http://onemansgoal.com Catering to the beginning blogger, Bryan offers advice, tips, and strategies for turning your blog into a steady stream of revenue.

Article Source: http://EzineArticles.com/?expert=Bryan_Clark

So, if you are like me when I first heard about Friend Connect in May of 08, I thought Google, why don’t you stay out of my territory. You don’t belong here and I do not install every widget piece of junk on my site.

Then I dug deeper, and deeper yet. Then I started to see where this was going, and then it really got deep. The Google Friend Connect widget is just the beginning of something much larger and what comes next blows most away.

GFC: Poster boy for Google Social Networking

Google Friend Connect is just the pretty face of a much larger application that should be called Google Social Networking. Here it is in a nutshell.

There are five major pieces to Google’s social features.

* GFC
* Google Reader
* Gmail
* Google profiles
* Your shared items

Here is what Happens in Google Friend Connect:

You join a blog thru the Google Friend Connect widget.

When you do this the RSS feed should be added to your Google Reader.

Then you can add other members showing in the Google Friend Connect widget as friends by clicking their avatar as they can yours.

When they accept your friend request (become mutual friends) you both appear in each others Gmail contacts and Gchat if you wish. You don’t get some interface that masquerades as email like Facebook’s inbox. You get a real email address that you and your new friend uses everyday to log into sites to use GFC.

Why are real email addresses important? You can now add this email address to your address book in say Outlook and you OWN your friends list. Get kicked off Facebook for some silly reason like many do? There goes your contact list. Not with GFC, Gmail is your contact management system for Google friends.

Your Google Reader can display their Google Reader shared items and you will show in their Google Reader. This is social bookmarking.

Your shared items has an RSS feed that creates HTML a tags that are outgoing links from Google to your site and are fully followed. So when someone shares (or bookmarks as most call it) one of your blog posts in Google Reader they are creating an incoming link directly to your site.

So what will Google Friend connect do for you?

I tripled my RSS subscribers in a week, made 200 new contacts that I now have in my address book and Gmail contacts, not some closed loop dependent on Facebook’s whims.

I have those same friends sharing my best articles in their Google Readers and I share theirs. All the while we all are creating backlinks to our own articles as well right in Google.

Now, my GFC friends have friends of there own and they have my RSS feed installed in Google Reader. So when they share my best blog posts their friends have the chance to read my best work. AND share it with their friends, and them with their friends. Viral marketing at it’s best.

You can email them, chat right from Gchat and get to know what would otherwise be nameless, faceless, social contacts all spamming each other for a few visitors. This is why social marketing fails for most, your friends are totally untargeted, you know little about them and you get a ton of spam for some stupid group and you end up not even wanting to open that inbox.

What is the best feature of Google Friend Connect?

The other day Google Latitude came out. I thought it was the coolest thing ever. So I jumped on Gmail and started a few chats with people that follow me and read my blogs. I was instantly able to find out if my target market would be interested in the blog post I was about to write and I learned what my fellow GFC uses wanted to know about Google Latitude.

I got feedback, (hated it and loved it), I found out limitations that otherwise I may have missed (because I love it) and got to know some of my readers a bit better. Time spent, 20 minutes. Value? PRICELESS. My Google friends submitted my site to other social sites, bookmarking sites and emailed links to their friends.

Why? Because we found each other thru laser targeted niche content on sites we both liked enough to join thru the GFC widget.

What else is there?

Google does WAY more than this, but I just don’t have all day or the space here it explain it. But if this got you as excited as I was when I discovered these new features in Google you want my free Google Friend Connect tutorial on my new site.

Chris Lang is rated one of the top 10 social marketers to follow on Twitter. Recently interviewed by John Assaraf of “The Secret” movie fame and spoke on social bookmarking at David Carleton’s social media event in San Diego.

Chris Lang is a very busy boy but still a real person and totally accessible. Available for interview, comment or consulting you can learn more here on his Google Friend Connect enabled site.

Article Source: http://EzineArticles.com/?expert=Chris_Lang

The Google Sandbox is an algorithmic filter designed by Google and implemented around March 2004 with the purpose of weeding out spam sites by placing all new websites under quarantine for a period of assessment.

How Does The Google Sandbox Affect Your New Site?

Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites.
The general consensus in seo (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.

Who Goes Into The Sandbox?

Google is a non-discriminatory organization–well anyway at least as far as the Google sandbox is concerned–so all and sundry are equally invited to the sandbox party.

How Long Will Your Website Remain In The Google Sandbox?

As far as Google is concerned not all sandbox invites are equal. Certain factors will determine the length of your stay in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer.
If you think about it, this approach makes sense. Most spam sites have one goal…to make as much money as quickly as possible. So accordingly the average spam site will target big profit keywords which naturally tend to be more competitive.

Following this thinking, if your website focuses on keywords and markets that are not very competitive, your stay in the Google sandbox will be considerably shorter.

It appears though that, irrespective of factors such as good on-page optimization, incoming backlinks and original content, the average duration in the Google sandbox is 3 months.

How D’You Know You’re A Bona Fide Guest To The Google Sandbox Party?

They are a finicky lot those Google folk. They don’t want just anyone at their Get-Togethers! So they employ a posse of mean looking bouncers to ensure you’re not some pesky gate crasher! These bouncers check thoroughly to make sure you actually have the proper credentials required for Google Sandbox bash. Such credentials include:

* New Website

* Having good Google page rank (PR) but ranking poorly for primary keywords

* Having good number of inbound links yet ranking poorly for primary targeted keywords

* Having good homepage page rank but zero PR for your inner pages

* Having page rank but are still not indexed by Google

Things To Do While Frolicking In The Google Sandbox

Like most other situations in life, here you have a number of choices.

You can sulk, fret, stamp your feet and moan and groan that the Google sandbox party sucks

…or you can get into the swing of things and utilize your time effectively:

* Go ahead and add quality content to your fledgling site.

* Work on increasing the number of inbound links (quality links not just any ole link)

* Tweak and improve the search engine optimization quality of your site

* Write articles

The list of things to do while sweating and grinding at the Google sandbox getdown is limitless.

The purpose of doing these things is that by the time you’re released from the Google sandbox, your website will rank much better for those competitive keywords you’re targeting and will have better SERP (search engine rank pages) listings than your competitor’s site with similar characteristics…

…because instead of doing what you did, the owner spent the time bemoaning and lamenting the fact that their site had been hijacked by those tricky Google folk.

Shorten Your Stay In The Google Sandbox

Okay no one can deny it…those Google guys sure can throw one heck of a party! And so they should! If you’ve got that kinda cash and can’t throw a decent bash…well you get the picture.

But let’s be honest…who in their right mind wants to stay in the Google sandbox forever?

Question is… is it possible to cut short the time spent frolicking in the golden crystal of Googleland’s sandbox?

One cannot say with absolute certainty (after all, a lot of seo speculation is just that…informed speculation) because, in the same way that Coke doesn’t go out of its way to divulge the secret ingredients of its formula, neither does Google fully spill the beans on its algorithm.

However doing the following has been observed to shorten a site’s duration in the Google sandbox:

* Register your domain name for more than one year (spam sites are rarely registered for longer than a year)

* Upload your site for live viewing as soon as possible even if it isn’t ready for prime time (content-wise). Tweak the content later on or on-the-fly. The logic here is that the spiders will crawl your site sooner. An added bonus is that as your perfect and change your content it will register positively to the search engines as constantly changing content (think blog).

* Maintain good-practice seo-linking campaigns . By doing this you will be killing two birds with the same stone. You see seo community speculation has it that Google has another filter in place to dampen the effect of newly acquired links. The thinking here is that the new inbound links are not allotted full value immediately, in an effort to counter the habit of buying links and other link purchasing schemes. So if you started your acquisition of quality links while your site was still in the Google sandbox, by the time its paroled, you’d have drastically reduced the so-called new-links dampening factor.

Start Your Quality Links Campaign

Ba Kiwanuka runs http://www.internetbusinessmart.com

Article Source: http://EzineArticles.com/?expert=Ba_Kiwanuka

To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?

Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?

No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.

How does Google promote/remove actually work? A specific example.

To check the same, simply log in to your account, let’s say you do a Google search for the keyword phrase “webkinz dollar store”, and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on ‘promote’ for another “webkinz dollar store” search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking “promote” on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.

At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn’t the case. It’s only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.

I’m sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn’t the case.

What is Google promote / remove system called?

It’s called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user’s customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.

Who does searchwiki help?

In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.

Customized search result page? Is it happening?

The way it stands now, it isn’t a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to ‘promote’ that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.

Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.

What are the implications of Google searchwiki on SEO?

It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.

Yes, many things will be affected from sales to delivery and reporting. SEO won’t be dead but it will have evolved and more oriented towards content than techniques .

Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it’s ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.

What if Google decides to apply the promotional and removal data to page ranks? Dooms day?

Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.

It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.

But look at this from the perspective of a person who’s looking to find something out. If I need to learn about the “webkinz dollar store”, I don’t frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.

For those concerned about SEO.

The agony or the anxiety about it’s effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it’s ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn’t it so common find relevant content even after page 10 at times? ( I don’t know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.

Relevance will now be “of the search (Google), by the search (Google) and for the search (Google).” Sounds quite like a democratic definition of a search engine.

Not so long ago when webmasters saw the immense potential in harnessing people’s bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.

Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.

Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google’s stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.

Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.

Welcome to Google monopoly. Look how it gets bigger by the day.

One Account: Where your world converges.

(Oh if you haven’t got a Google account yet. You will be compelled to have one sooner or later)

One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.

One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.

One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.

One AdWords: Ok so interested parties can shop for keywords from the keyword store.

One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.

One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.

One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.

One Web history: Refined fuel for the keyword engine machinery. Everyone’s web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?

One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.

And Now Google searchwiki: Google taking control of what you thought is best for you.

It is like, you have helped manufacture some great and moderate keywords so far, so why don’t you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.

Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.

Everyone’s Top 10 Pages will look different for the same search phrase. Scary to even think about it.

Google has gotten perfect at eradicating it’s imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.

Conclusion.
What are the future projections and it’s impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.

2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.

3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.

4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user’s result page is highly customized. This means more revenues for Google.

5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and “classic” SEO techniques will need a complete re-orientation.

6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.

7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.

8. As this Search Wiki tweak can be highly prone to spams, we won’t really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.

9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.

10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.

11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.

12. SEO will spell “Authority pages” more than “Optimized pages”.

13. Survival of the fittest will be the new Google theory.

14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)

Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.

Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo

I believe, if internet marketing had a generic signature line, it would read, “try this at home”. And you don’t even need an expert license to build an affiliate empire. All you need is experience and more experience.

Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.

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