When I first started my main website many years ago,
little did I know the major role Google would play in
its success. Keep in mind, Google has only been around
the web since 1998. In the beginning, few realized the
small search engine created by Stanford students
Larry Page and Sergey Brin, would become a multi-billion
dollar company controlling almost all areas of the web.
Google seems destined to dominate the web (aka Shades of
Big Brother) for years to come… keeping a close eye
on all our Internet activity with large databases
tracking our every (abiet aggregate) move. Since privacy
has become an antiqued and obsolete word in our ever
increasing public world, this can be very disconcerting.
And it is not just the web, Google is branching out in
so many directions, it will play a major role in our
daily lives off-line as well as online.
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Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
Jagger
First, let’s discuss Jagger… Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they’re universally feared because they can impact dramatically on a website’s ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.
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le, a company which revolutionalised the Internet search has finally started to use RSS in a big way. It was more than an obvious move for Google to start looking into this ever-growing market. As the other web giants Yahoo! and MSN keep on enhancing the different uses of RSS, in this article we analyze how Google is contributing to “operation syndication”.
Google News Feeds
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