Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works.

With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places:

- On Google’s search engine results pages (SERP’s) for those keywords

- On other people’s websites that are members of Google’s AdSense program and that have those keywords in their content

If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website.

Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question is: Are you winning or losing the game? And if you’re losing, how do you become a winner?

When Google AdWords ads are shown in their search engine results, Google makes all of the money from the advertiser. When the ads are shown as Google AdSense ads on other websites, Google splits the advertising revenue with each of those websites. The exact percentage is unknown, but it is commonly believed to be about a 50/50 split.

So how do you win the Google AdWords and Google AdSense game? There are two ways:

The first way is to be on the Google AdWords side of the game, where you pay for advertising. If you make more money from sales resulting from the Google AdWords ads than you spend on advertising, you win. This can be quite profitable, if you can succeed. After all, how often would you trade $1 to get $2? As often as possible, right?

This isn’t always as easy as it sounds. It is possible to lose quite a bit of money before you learn how to play the Google AdWords side of the game. Many people wind up spending more for advertising than they profit from sales. You have to be patient and persistent, and you have to watch your numbers. You have to cancel the campaigns that aren’t working and improve the ones that are.

The second way to win the Google AdWords and Google AdSense game is to be on the Google AdSense side of the game. You display other people’s Google AdWords ads as Google AdSense ads on your website. Every time someone clicks on one of the Google AdSense ads, you make a percentage of the advertising fee Google receives. This can vary from a few cents to a few dollars.

If you have content targeted towards popular keywords that command high advertising revenues, you make more for each click. This isn’t always easy either, but the good news on this side of the game is that it does not cost you anything at all while you are learning! If there are no clicks, you don’t make any money – but you don’t lose any either. This is in stark contrast to the Google AdWords side of the game, where people can lose hundreds or thousands of dollars.

You only need two things to play the Google AdSense side of the game:

- A website with content targeted towards keywords that pay well

- Targeted traffic to that website

Christopher Knight, owner of EzineArticles.com, actually gave me the idea for this article when he commented recently on an article of mine. Christopher said, “…thankfully Google Adwords EXISTS because without it, EzineArticles.com would not be the thriving community it is today.” Article directories like EzineArticles.com and my site, ElectricText.com, thrive because of Google AdWords and Google AdSense. There is an interesting symbiotic relationship between article authors, article directories, Google AdSense publishers, and Google AdWords advertisers:

- Authors write articles and submit them to article directories because they want to build their reputation, their website traffic, and their incoming links.

- Article directories publish the articles (generally for free) because it allows them to build up huge content sites, build their website traffic, and make money from advertising. Often the article directories make money by being Google AdSense publishers.

- Publishers need content for their newsletters and websites because it allows them to also build up content sites, build their website traffic, and make money from advertising. Often the publishers are Google AdSense publishers as well.

- Google AdWords advertisers need the content-based websites to display their Google AdWords ads so they will build their website traffic and make money when people click on their ads, visit their websites, and make purchases.

When it all works right, everyone wins. But if you have to choose between being a Google AdWords advertiser or a Google AdSense publisher, the safest bet is being a publisher with a content site and Google AdSense ads. You have everything to gain and almost nothing to lose.

One of the smartest things you can do is to pick a niche with high-paying, popular keywords that are searched frequently. Then build a content site around those keywords. Surf article directories like EzineArticles.com and ElectricText.com for great content, and you will be well on your way. Add Google AdSense and perhaps some affiliate links or your own products. Drive traffic to your website by writing and submitting articles to the article directories. Watch your website statistics and your Google AdSense reports. Adjust as necessary, and keep adding content and submitting articles.

Now you know the secret to winning the Google AdWords and Google AdSense game.

Mike Adams has been creating and promoting websites almost since the Web began. His ElectricText.com site is one of the growing numbers of article directories where you can submit your articles or find great content to help you win the Google AdWords and Google AdSense game: http://www.electrictext.com/

Article Source: http://EzineArticles.com/?expert=Mike_Adams

Google started out as the beloved child, a fledgling start up that was all heart, and today they are a “hated” brand. Why the fall from grace? In some ways Google is a victim of the too big, too powerful, and too successful affliction that attacks companies that achieve a level of success that few companies dream of. Now that does not mean that I am giving them a pass, they have room to improve and I really do not hate them. I just think there is a lot of areas they could improve.

I sat down and wrote an open letter to Google about my wishes and dreams for their future:

Dear Google,

Please consider the following for areas of improvement.

1. Usenet and RSS.

Please, I’m begging, (groveling if it will help) create RSS feeds for Google Groups keyword searches. Think of the value, you could monitor Usenet for company or product names using RSS feeds. This would be an extremely easy way for businesses (and Google users) to stay in tune with what is being said on Usenet and in forums about specific topics.

2. Privacy Policy.

Clarify Google’s privacy policy, and tell me EXACTLY how you are going to use the aggregate data you collect. While most of us realize that the personal information collected is of little value, the aggregate data is extremely valuable. Google is an extremely powerful company, and this collective data gives them a huge advantage in negotiating acquisitions or determining trends. Many of us respect Google, its size and power, but do not necessarily want to contribute to Google’s additional growth. Implement a way for customers wishing to pay a fee, to opt not to have their data aggregated or tracked.

3. Protect Your Customers.

For goodness sake, don’t make it so easy for people to rip off software companies. Why do you suggest cracks or serials on the Google Suggest tool? Please help protect the intellectual property of your customers!

http://labs.google.com/suggest

4. Stop Tracking Everything I do!

I login in to Writely (now Google Docs) and feel as if I am being stalked, you monitor searches, you monitor tracking through analytics, you monitor advertising through Google Adwords, you monitor money earned as a publisher through Google AdSense, and now you have connected many of the accounts together. Please give users a little privacy, or the ability to easily manage multiple logins.

5. Tell Me How Much I Make!

Clearly tell publishers what percentage range they can expect to receive when they serve AdSense on their content websites. Now, I understand that it might vary publisher to publisher, but disclose a range. Or at the very least, consider adopting a model similar to Amazon’s where publishers percentage of revenue earned is based on their volume.

6. Google Alert via RSS.

The current Google alert system is from the 1990’s (figuratively speaking) please offer an option to receive Google alerts via RSS feeds. I know you can setup a Google News search using RSS, it seems silly that it is not available via Google Alerts.
http://www.google.com/alerts

7. Faster Blog Indexing.

Google is all about search, right? Why are they so slow at indexing blogs? In fact the Google blog search performs far worse than many of the blog specific search engines. Search should be Google’s strength instead of a weakness. Even the breadth of blogs searched, and the related blogs listed on Google’s blog search are on the thin side. Definitely room for improvement in this area.

http://blogsearch.google.com

8. Same Rules.

I wish that the rules were the same for all AdSense publishers regardless of the revenue that they produced. In talking with publishers, it is clear that there are a different set of standards, based on the revenue produced or traffic that a website receives. Keep the playing field even, if someone is using a subversive tactic, they should have be penalized regardless of their revenue.

9. Combat 2nd Generation Fraud.

What is second generation fraud? Fraudsters bid high for AdWords, what they are paying for keywords or phrasing is irrelevant, because the credit card they are using is fraudulent. They make legitimate affiliate sales through the website and profit from their “free” traffic. Google should help connect the dots on these sites, and ban the websites from their organic index.

10. Drop DMOZ.

Please either drop the Google Dmoz directory listings, or pay to staff DMOZ with reputable editors who can keep up. The Dmoz listings are hopelessly outdated and not reflective of current websites.

11. Protect Copyrights / Trademarks.

Google seems to flip-flop on the issue of allowing competitors to bid on branded words in their AdWords accounts. The current policy appears to be, that competitors cannot use a trademark in the advertisement, but competitors can still bid on trademarked terms. A company Google’s size should have more respect for trademarks. I really wish Google would stand firm on the issue of trademarks and prevent competitors from bidding on the terms.

12. Bury the Sandbox.

Dispose of the sandbox or aging delay, or heck get rid of both. Face it, valuable websites are created every day. The Internet is fluid and valuable websites should not be penalized because of their youth. The sandbox and aging delay, may deter spam sites, but there must be a better way.

13. Let Me Be Anonymous!

Why do you need my personal information? Does it really matter in the big scheme of everything that Google does? Why do you require my personal information?

14. Stop Putting US Companies at a Disadvantage.

Canadian and non-US companies can setup literally hundreds of AdSense publisher accounts, yet US companies are tracked using tax ID numbers hence they can only have one account.

15. Weigh Wikipedia Less.

Lets face it, ANYONE can edit Wikipedia. The information read in Wikipedia might be accurate one day and incorrect the next. Wikipedia is a nice resource, but is not a reliable indicator of information. Please do not use links from Wikipedia to indicate a sites worth. Wikipedia uses the same model as Dmoz which has languished, volunteers can only do so much.

16. Make an RSS Search Engine.

Why hasn’t Google done this? I am baffled. The blog search engine is not an RSS search engine, consider the power of being able to search ALL RSS feeds. There are a number of small RSS search engine portals available but there is not a clear leader, this is where Google could and should be.

17. Stop Buying Companies.

Stop the purchasing, Google is big enough already. Finish all the things that Google has started. Keep in mind that while the archives on the Internet might last forever, it is rare that companies retain power and clout for any length of time. Remember Infoseek, or Altavista? Focus on your strengths.

While my Google wish list might seem trivial, these are all things that Google could do to earn their way back into my good graces.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Article Source: http://EzineArticles.com/?expert=S._Housley