Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .
Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. Google provides an excellent interface to work with. A pleasant modular design groups all of your work into nice “containers” that can be manipulated and viewed in a variety of ways.
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Napoleon Bonaparte was arguably the most strategic mind set to war. As we shall see later, his strategic brilliance, however, is equally applicable to the competitive world of Business; and in this case, Microsoft’s rivalry with Google.
A little history
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It is now about 2 months ago that Google announced its new Service (currently in Beta) with the name “Google Pages” or “Google Page Creator” (Url: http://pages.google.com).
It is intended to give average people and internet newbie’s the ability to create a website via a free and easy to use tool. Blogs became main stream over a year ago and proved to be so easy to use, that virtually anybody was able to start one and publish content without the need to take some internet 101 or Web Development classes.
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